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Product type | Mayonnaise |
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Owner | Kraft Heinz |
Produced by | Kraft Foods |
Country | U.S. |
Introduced | 1930; 95 years ago (1930) |
Kraft Mayonnaise orKraft Mayo is a brand ofmayonnaise made byKraft Foods. It is made in many forms and flavors. A new line of the brand's flavored mayonnaises are launched[1] with acelebrity-based adcampaign byHGTV's Design Star judgesCandice Olson,Genevieve Gorder andVern Yip.
Kraft Mayo was introduced in 1930,[2] before Kraft's similar product,Miracle Whip, which was launched in 1933. When Kraft Mayo was first launched, Kraft announced a blind taste test:Americans who preferred the taste of Kraft Mayo over Miracle Whip[citation needed]. The preferred winner was Kraft Mayo. In 1993, Kraft Mayo flavors expanded with light and fat-free options. In 2002, Kraft Mayo created other bottle shapes like squeeze containers and all-out versions of the brand. In 2008, Kraft released a new mayonnaise witholive oil, called "Kraft Mayo with olive oil." Kraft Mayo with olive oil has 50% less fat and fewer calories than regular Kraft Mayo. In 2012, Kraft Mayo Homestyle was produced; a full-fat mayonnaise that is thicker, richer, and slightly more yellow in color than Kraft Mayo.