 Current logo byJones Knowles Ritchie used since 2019 | |
| Product type | Food &beverage |
|---|---|
| Owner | Unilever |
| Country | Germany |
| Introduced | 1838; 187 years ago (1838) inHeilbronn, Germany |
| Related brands | Continental (Australia) Royco (Indonesia and Kenya) |
| Markets | Worldwide |
| Previous owners | Carl Heinrich Theodor Knorr Bestfoods Corporation |
| Ambassador | Carl Heinrich Knorr |
| Website | www |
Knorr (/nɔːr/;[1]German:[knɔʁ]) is aGermanfood andbeverage trademark based inHeilbronn, Germany, founded in1838 and owned by theBritish-Dutch corporationUnilever since2000, who acquired Knorr's original parent companyBest Foods, with the exception ofJapan, where it is made under license byAjinomoto. It produces dehydratedsoup and meal mixes,bouillon cubes andcondiments.
It was known as Royco inIndonesia andKenya, and asContinental inAustralia andNew Zealand. Knorr is also produced inIndia[2][3] andPakistan.[4]
Knorr was founded in 1838 byCarl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are inHeilbronn, Germany. Products previously sold under theLipton brand (other than tea) are now being absorbed into the Knorr product line.[when?] With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.[5]
In 1912, the first Knorrbouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables and meat.
Knorr is available around the world. By 2000, the Knorr brand expanded to nearly ninety countries, from eight countries in 1957.[6][needs update] In Japan, Knorr is owned byAjinomoto.
In the United Kingdom, the brand is known for its association with restaurateurMarco Pierre White.[7][8]
In Switzerland, the small red imp-like figure on packaging is known as "Knorrli" and was first used as a brandmascot in 1948.[9]
In many countries in Latin America, such as Argentina and Mexico, the brand is known as Knorr-Suiza.
An Israeli company, based inHaifa, Israel Edible Products, produceskosher soups for Knorr that are sold in Israel and the United States.[10]
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