A Friend in Need, a 1903Dogs Playing Poker painting byCassius Marcellus Coolidge, is a common example of kitsch.Puppy byJeff Koons (2010) is a self-aware display of kitsch, specifically as a combination of opulence and cuteness.
Kitsch (/kɪtʃ/KICH;loanword from German)[a][1] is a term applied to art and design that is perceived asnaïve imitation, overly eccentric, gratuitous or of banaltaste.[2][3]
The modernavant-garde traditionally opposed kitsch for itsmelodramatic tendencies, its superficial relationship with thehuman condition and its naturalistic standards ofbeauty. In the first half of the 20th century, kitsch was used in reference to mass-produced,pop-cultural products that lacked the conceptual depth offine art. However, since the emergence ofPop Art in the 1950s, kitsch has taken on newfound highbrow appeal, often wielded in knowinglyironic, humorous orearnest manners.
To brand visual art as "kitsch" is often stillpejorative, though not exclusively. Art deemed kitsch may be enjoyed in an entirely positive andsincere manner. For example, it carries the ability to be quaint or "quirky" without being offensive on the surface, as in theDogs Playing Poker paintings.
Along with visual art, the quality of kitsch can be used to describe works ofmusic,literature or any other creative medium. Kitsch relates tocamp, as they both incorporate irony and extravagance.[4]
A mass-producedteapot and milk jug set, themed after a rural cottageExamples of kitsch in architecture,Buzescu village inRomania Basilica of Licheń in Poland, as an example of kitsch in sacred architectureA 1980sZimmer, as an example of kitsch inautomotive design
As a descriptive term,kitsch originated in the art markets ofMunich, Germany in the 1860s and the 1870s, describing cheap, popular, and marketable pictures and sketches.[5] InDas Buch vom Kitsch (The Book of Kitsch), published in 1936,Hans Reimann defined it as a professional expression "born in a painter's studio".
The study of kitsch was done almost exclusively in Germany until the 1970s, withWalter Benjamin being an important scholar in the field.[6]
Kitsch is regarded as a modern phenomenon, coinciding with social changes in recent centuries such as theIndustrial Revolution,urbanization, mass production, modern materials and media such asplastics,radio andtelevision, the rise of themiddle class andpublic education—all of which have factored into a perception of oversaturation of art produced for the popular taste.
Modernist writerHermann Broch argues that the essence of kitsch is imitation: kitsch mimics its immediate predecessor with no regard to ethics—it aims to copy the beautiful, not the good.[7] According to Walter Benjamin, kitsch, unlike art, is a utilitarian object lacking all critical distance between object and observer. According to critic Winfried Menninghaus, Benjamin's stance was that kitsch "offers instantaneous emotional gratification without intellectual effort, without the requirement of distance, without sublimation".[6] In a short essay from 1927, Benjamin observed that an artist who engages in kitschy reproductions of things and ideas from a bygone age deserved to be called a "furnished man"[8] (in the way that someone rents a "furnished apartment" where everything is already supplied).
Kitsch is less about the thing observed than about the observer.[9] According toRoger Scruton, "Kitsch is fake art, expressing fake emotions, whose purpose is to deceive the consumer into thinking he feels something deep and serious."[10]
A nautical-themed clock and lamp ornament
Tomáš Kulka, inKitsch and Art, starts from two basic facts that kitsch "has an undeniable mass-appeal" and "considered (by the art-educated elite) bad", and then proposes three essential conditions:
Kitsch depicts a beautiful or highly emotionally charged subject;
The depicted subject is instantly and effortlessly identifiable;
Kitsch does not substantially enrich our associations related to the depicted subject.[11][12]
Kitsch in Milan Kundera'sThe Unbearable Lightness of Being
The concept of kitsch is a central motif inMilan Kundera's 1984 novelThe Unbearable Lightness of Being. Towards the end of the novel, the book's narrator posits that the act of defecation (and specifically, the shame that surrounds it) poses a metaphysical challenge to the theory of divine creation: "Either/or: either shit is acceptable (in which case don't lock yourself in the bathroom!) or we are created in an unacceptable manner".[13] Thus, in order for us to continue to believe in the essential propriety and rightness of the universe (what the narrator calls "the categorical agreement with being"), we live in a world "in which shit is denied and everyone acts as though it did not exist". For Kundera's narrator, this is the definition of kitsch: an "aesthetic ideal" which "excludes everything from its purview which is essentially unacceptable in human existence".
The novel goes on to relate this definition of kitsch to politics, and specifically—given the novel's setting inPrague around the time of the1968 invasion by the Soviet Union—tocommunism andtotalitarianism. He gives the example of the CommunistMay Day ceremony, and of the sight of children running on the grass and the feeling this is supposed to provoke. This emphasis on feeling is fundamental to how kitsch operates:
Kitsch causes two tears to flow in quick succession. The first tear says: How nice to see children running on the grass! The second tear says: How nice to be moved, together with all mankind, by children running on the grass! It is the second tear that makes kitsch kitsch.[14]
According to the narrator, kitsch is "the aesthetic ideal of all politicians and all political parties and movements"; however, where a society is dominated by a single political movement, the result is "totalitarian kitsch":
When I say "totalitarian," what I mean is that everything that infringes on kitsch must be banished for life: every display of individualism (because a deviation from the collective is a spit in the eye of the smiling brotherhood); every doubt (because anyone who starts doubting details will end by doubting life itself); all irony (because in the realm of kitsch everything must be taken quite seriously).[14]
Kundera's concept of "totalitarian kitsch" has since been invoked in the study of the art and culture of regimes such asStalin's Soviet Union,Nazi Germany,Fascist Italy and Iraq underSaddam Hussein.[15] Kundera's narrator ends up condemning kitsch for its "true function" as an ideological tool under such regimes, calling it "a folding screen set up to curtain off death".[16]
In her 1999 bookThe Artificial Kingdom: A Treasury of the Kitsch Experience, cultural historianCeleste Olalquiaga develops a theory of kitsch that situates its emergence as a specifically nineteenth-century phenomenon, relating it to the feelings of loss elicited by a world transformed by science and industry.[17] Focusing on examples such aspaperweights,aquariums,mermaids andthe Crystal Palace, Olalquiaga uses Benjamin's concept of the"dialectical image" to argue for the utopian potential of "melancholic kitsch", which she differentiates from the more commonly discussed "nostalgic kitsch".[18]
These two types of kitsch correspond to two different forms of memory. Nostalgic kitsch functions through "reminiscence", which "sacrifices the intensity of experience for a conscious or fabricated sense of continuity":
Incapable of tolerating the intensity of the moment, reminiscence selects and consolidates an event's acceptable parts into a memory perceived as complete. […] This reconstructed experience is frozen as an emblem of itself, becoming a cultural fossil.[19]
In contrast, melancholic kitsch functions through "remembrance", a form of memory that Olalquiaga links to the "souvenir", which attempts "to repossess the experience of intensity and immediacy through an object".[20] While reminiscence translates a remembered event to the realm of the symbolic ("deprived of immediacy in favour of representational meaning"), remembrance is "the memory of the unconscious", which "sacrific[es] the continuity of time for the intensity of the experience".[21] Far from denying death, melancholic kitsch can only function through a recognition of its multiple "deaths" as a fragmentary remembrance that is subsequently commodified and reproduced. It "glorifies the perishable aspect of events, seeking in their partial and decaying memory the confirmation of its own temporal dislocation".[22]
Thus, for Olalquiaga, melancholic kitsch is able to function as a Benjaminian dialectical image: "an object whose decayed state exposes and reflects its utopian possibilities, a remnant constantly reliving its own death, a ruin".[20]
Swiss historian and anti-Semitism expertStefan Maechler also commented on the role of kitsch sentimentality in the context ofWilkomirski syndrome, writing onFragments: Memories of a Wartime Childhood that "once the professed interrelationship between the first-person narrator, the death-camp story he narrates, and historical reality are proved palpably false, what was a masterpiece becomes kitsch."[26]
TheKitsch movement is an international movement of classical painters, founded[clarification needed] in 1998 upon a philosophy proposed byOdd Nerdrum,[27] which he clarified in his 2001 bookOn Kitsch,[28] in cooperation with Jan-Ove Tuv and others incorporating the techniques of theOld Masters with narrative,romanticism, and emotionally charged imagery.
^Despite being a direct borrowing from modern German, kitsch is most often left uncapitalized and withoutitalics (cf.Gestalt,Sonderweg). Pronunciation may also be colloquially realized as/kɪʃ/KISH.
^Broch, Hermann (2002). "Evil in the Value System of Art".Geist and Zeitgeist: The Spirit in an Unspiritual Age. Six Essays by Hermann Broch. Counterpoint. pp. 13–40.ISBN9781582431680.
^Higgins, Kathleen Marie; Kulka, Tomas (1998). "Kitsch and Art".The Journal of Aesthetics and Art Criticism.56 (4). JSTOR: 410.doi:10.2307/432137.ISSN0021-8529.JSTOR432137.
^Kundera, Milan (1984).The Unbearable Lightness of Being. Harper Perennial. p. 248
^abKundera, Milan (1984).The Unbearable Lightness of Being. Harper Perennial. p. 251
^Makiya, Kanan (2011). Review: What Is Totalitarian Art? Cultural Kitsch From Stalin to Saddam.Foreign Affairs.90 (3): 142–148
^Kundera, Milan (1984).The Unbearable Lightness of Being. Harper Perennial. p. 253
^Olalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury.
^Olalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury. pp. 26, 75
^Olalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury. p. 292
^abOlalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury. p. 291
^Olalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury. p. 294, 292
^Olalquiaga, Celeste (1999).The Artificial Kingdom: A Treasury of the Kitsch Experience. Bloomsbury. p. 298
Giesz, Ludwig (1971).Phänomenologie des Kitsches. 2. vermehrte und verbesserte Auflage München: Wilhelm Fink Verlag. [Partially translated into English in Dorfles (1969)]. Reprint (1994): Ungekürzte Ausgabe. Frankfurt am Main:S. Fischer Verlag.ISBN3-596-12034-9 /ISBN978-3-596-12034-5.
Gorelik, Boris (2013).Incredible Tretchikoff: Life of an artist and adventurer. Art / Books, London.ISBN978-1-908970-08-4
Ryynänen, Max (2018). "Contemporary Kitsch: The Death of Pseudo Art and the Birth of Everyday Cheesiness (A Postcolonial Inquiry)" inTerra Aestheticae 1, pp. 70–86.
Scruton, Roger (2009).Beauty: A Very Short Introduction, Oxford University PressISBN0199229759
Scruton, Roger (1983).The Aesthetic Understanding: Essays in the Philosophy of Art and CultureISBN1890318027
"Kitsch. Texte und Theorien", (2007).Reclam.ISBN978-3-15-018476-9. (Includes classic texts of kitsch criticism from authors like Theodor Adorno, Ferdinand Avenarius, Edward Koelwel, Walter Benjamin, Ernst Bloch, Hermann Broch, Richard Egenter, etc.).
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