KYSE (94.7FM) is acommercialradio station inEl Paso, Texas. It airs the "Fuego"Bilingualrhythmic contemporaryradio format from its owner,Entravision Communications. (Tricolor refers to the three colors on theflag of Mexico.) The studio and offices are located on North Mesa Street (Texas State Highway 20) in northwest El Paso.

KYSE'stransmitter is located in theFranklin Mountains, off Scenic Drive in El Paso.^[2] It has aneffective radiated power (ERP) of 97,000wattshorizontal polarization, 65,000 watts vertical polarization. Withbeam tilt, the ERP is 100,000 horizontal, 67,000 vertical.^[3] The signal can be heard in parts ofTexas,New Mexico and theMexican state ofChihuahua includingCiudad Juárez.

The H-M Service Company, owned by Albert C. Hynes and Logan D. Matthews, obtained aFederal Communications Commission (FCC)construction permit for 94.7 MHz in 1958. Later that year, itsigned onKHMS, on November 29, 1958.^[4] Thecall sign represented the company's initials. In its early years, the signal was powered at 2,500 watts, only audible in El Paso and adjacent communities.

In 1962, the station was sold to the Rio Grande Broadcasting Company, owners ofAM 1340 KSET (nowKVIV), and becameKSET-FM.^[5] Aside from a brief period asKPAK in the mid-1960s, the station retained these call letters for the next 24 years. KSET-FM increased its effective radiated power to 100,000 watts in 1970.

In the mid- to late 1970s and early 1980s, KSET-FM aired aTop 40 format which leaned towardrhythmic and dance music. For a time, the station was calledDisco-95 during thedisco music craze. It sometimes wassimulcast on AM 1340 KSET.

In the 1970s, KSET-AM-FM was transferred four times, from Rio Grande Broadcasting Company to Financial Computer Services, Automated Data Processing of El Paso, Sun World Corporation, and then Broadcast Associates of Texas. The Dunn Broadcasting Company bought KSET-AM-FM in 1982, selling off the AM two years later. In 1986, the Rio Bravo Broadcasting Company changed KSET's format tosoft adult contemporary. The call sign was switched toKLTO to accompany the name "K-Lite."

Five years later, this format was replaced with a simulcast ofAM 750KAMA's Spanish-languageRegional Mexican format, creating the firstKAMA-FM.^[6]

The simulcast was short-lived and the station returned to the KSET-FM call letters in 1992, adopting acountry music format, putting it in competition with El Paso's longtime country music leader 96.3KHEY-FM. KSET-FM becameKATH in 1998. But it didn't make much of a dent in KHEY-FM's ratings. It was sold to Entravision in 1999.^[7]

Entravision switched it toalternative rock asKHRO "Hero 94.7" in 2000. Then in 2005, the station returned to a Regional Mexican format as El Gato 94.7 Salvajemente Grupera. The KHRO callsign has been changed to KYSE In 2014 the station switched to La Tricolor while still retaining the KYSE call letters.

On January 13, 2025, KYSE dropped the regional Mexican for Bilingual rhythmic contemporary under the branding "Fuego 94.7".

• Facility details for Facility ID 39612 (KYSE) in theFCC Licensing and Management System
• KYSE inNielsen Audio's FM station database

• Radio stations in Texas
• Spanish-language radio stations in Texas
• Entravision Communications stations
• Rhythmic contemporary radio stations in the United States

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