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| Broadcast area | Las Vegas Valley |
| Frequency | 93.1MHz (HD Radio) |
| Branding | Neon 93.1 |
| Programming | |
| Language | English |
| Format | Adult hits |
| Subchannels |
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| Ownership | |
| Owner |
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| History | |
First air date | March 6, 1980 (1980-03-06) |
Former call signs |
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Call sign meaning | "Mountain" (former branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 6893 |
| Class | C |
| ERP | 23,500 watts |
| HAAT | 1,183 meters (3,881 ft) |
Transmitter coordinates | 35°57′54.9″N115°30′3.1″W / 35.965250°N 115.500861°W /35.965250; -115.500861 |
| Translator | HD2: 103.9 K280DD (Las Vegas) |
| Links | |
Public license information | |
| Webcast |
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| Website | |
KYMT (93.1MHz,Neon 93.1) is a commercial radio station licensed toLas Vegas, Nevada, United States. It airs anadult hits format and is owned byiHeartMedia. KYMT's studios and offices are on Meade Avenue in Las Vegas, a mile west of theStrip, while its transmitter is onPotosi Mountain southwest of theLas Vegas Valley. From its high perch, the station's 23,500 watt signal can be heard over much ofSouthern Nevada and intoCalifornia.[2][3]
KYMT broadcasts usingHD Radio technology.[4] On its HD2 channel, it airs arhythmic contemporary format, known as "Real 103.9", which is also heard on a 250 watt FMtranslator stationK280DD at 103.9 MHz. The HD3 channel carriesK-Love programming.
The station signed on the air on March 6, 1980.[5] Its original call sign was KUDO and its studios were on East Tropicana Avenue. It was owned by the Quality Broadcasting Company, airing anadult contemporary format.
From 1984 to 1986, it shifted tohot adult contemporary music and was known as "Music 93". KUDO lasted for seven years until 1987 when the station switched to anew-age/smooth jazz sound as KEYV ("The Key"). The smooth jazz format remained until early 1992.
In February 1992, The Key changed its format toadult album alternative or "AAA", retaining the "Key" branding. This eclectic format was on the air for about seven months, when acountry music format began as "Hit Kickin' Country Y93", signing on in September 1992.[6] Y93 was one three country radio stations heard in the Las Vegas area. The station then switched tooldies in mid-May 1996,[7] first as "Big Oldies" KBGO and then "Kool 93.1" KQOL-FM in 1998. The station continued airing an oldies format as "Kool 93.1" until August 2006.
On August 30, 2006, KQOL-FM flipped to a dance-friendlyrhythmic adult contemporary format as KPLV ("93.1 The Party"). The station's playlist consisted of a mix of current and upbeat rhythmic pop/R&B/dance and classic disco from the 1970s, 1980s, 1990s and today. The station also airedWhoopi Goldberg's syndicated morning show,Wake Up With Whoopi.[8]
The "Kool Oldies" format continued on KPLV's HD-2 channel until 2008, when it was replaced with agay-oriented dance format from iHeart, known asPride Radio. On August 29, 2015, KPLV-HD2 beganstunting withChristmas music, which led into the September 4 debut ofurban contemporary "Real 103.9", simulcast on translator K280DD 103.9 FM.[9]
By 2010, KPLV moved to a moreTop 40 format. In September 2010, KPLV was placed onMediabase's Rhythmic panel. In April 2011, KPLV was moved to Mediabase'scontemporary hit radio panel.
On July 1, 2012, KPLV rebranded as "My 93.1".[10]
On April 12, 2015, KPLV temporarily rebranded as "#WhatIs931?" and used it as teasers. On April 17, 2015, at 9:31 am, after playing "Latch" byDisclosure, KPLV relaunched as "93.1 The Party". Like sister stationKPTT inDenver, it featured a rhythmic/dance top 40 direction.[11][12]
On September 26, 2016, at noon, KPLV flipped toadult hits as "93.1 The Mountain". The format change brought the variety hits format to the market for the third time, as it was previously aired onKKJJ from June 2005 through August 2010 andKVGS from October 2011 through January 2015.[13] On October 18, 2016, KPLV changed its call letters to KYMT to match the "Mountain" moniker.
In April 2018, KYMT shifted to a mainstream rock format, while retaining the "Mountain" moniker.
In 2019, KYMT began airingLas Vegas Raiders games in the team's last year inOakland, California.[14] In 2020, the games moved toKOMP andKRLV.
In February 2026, rumors of a format change were swirling amid declining ratings, with iHeartMedia registering new domains for the station; several of them hinted at a possible return of the rhythmic CHR "The Party" brand, or that it would do so as "Hits 93.1".[15] On February 9, at noon, after playing "The Memory Remains" byMetallica, KYMT instead flipped back to adult hits as "Neon 93.1", with the name and logo inspired by the heavy use of neon lights in the architectural designs of Las Vegas, most famously in theWelcome to Fabulous Las Vegas sign.[16] The first song played on "Neon" was "Without Me" byEminem.[17]