KXXV began broadcasting on March 22, 1985, as anNBC affiliate under the local ownership of Central Texas Broadcasting Company. Before channel 25's arrival, the Waco–Temple–Bryan had been the largest market in the United States without full service from all three networks. It switched to ABC in December 1985 when NBC returned to rivalKCEN-TV. It has successively been owned byShamrock Broadcasting,Drewry Communications,Raycom Media, and Scripps. It has typically been a third-place station in local news coverage to its more established competitors.
Within weeks of each other in 1977, Central Texas Broadcasting Company, formed by Waco businessman Robert A. Mann, and Business Communications Inc. ofFort Worth applied to theFederal Communications Commission (FCC) for Waco's channel 25.[2][3] Mann had been approached to be part of the Fort Worth-based group but found he would not own as much of the proposed station as he wished, so he mounted his own application.[4] A third company, Heart O' Texas Broadcasting Company, applied in September,[5] and on December 27, they were joined by Blake-Potash Corporation.[6] The four applications were placed intocomparative hearing status by the FCC on December 4, 1979,[7] and hearings concluded a year later.[8]
In November 1981, FCC administrative law judge Edward Kuhlmann issued an initial decision favoring Blake-Potash. However, the other three applicants lodged appeals with the commission's review board. Kuhlmann found all four applicants to be flawed in some form due to improprieties in their owners' business dealings.[9] However, the review board's decision in July to overturn the initial finding and award Central Texas Broadcasting the permit was based on what it felt was an inaccurate assessment of claims regarding integration of ownership and management—the participation of shareholders in the operation of the proposed station. Kuhlmann had rejected the claims from Mann's group as unreasonable, but the review board found this decision unfounded.[10] Blake-Potash appealed this decision to the full FCC, calling Mann an "artful dodger" and alleging he made conflicting claims about his companies to the FCC and theSecurities and Exchange Commission; Mann denied the claims.[11][12]
With the last appeals by Blake-Potash and Heart O' Texas still pending, Central Texas Broadcasting pressed forward. In July 1984, the firm announced that its proposed station would be known as KWVT; it would locate its studios at New Road and Bagby and its transmitter atMoody; and that it would become an affiliate ofNBC when it signed on. At the time, the market was the largest in the U.S. without three network-affiliated TV stations for theBig Three networks;KCEN-TV (channel 6) had recently switched to full-timeABC, andKWTX-TV (channel 10) was theCBS affiliate.[13] By the time ground was formally broken on the studios in October, Mann had selected a different call sign: KXXV-TV, from theRoman numeral for 25.[14] Construction was delayed by weather issues; in the meantime, because of KCEN-TV's switch, NBC programs were unavailable in the Waco area for months.[15] KXXV debuted on March 22, 1985.[16]
Six months after channel 25 signed on the air, NBC announced it would return to KCEN-TV, which had been its longtime affiliate in the market.[17] At the time, NBC was ascendant in the national ratings, and it sought to improve its standing in much the same way ABC had in the late 1970s and early 1980s; KCEN-TV was among the first stations to switch to the network.[18][19] Though channel 25's affiliation agreement with NBC ran through August 1986,[17] KXXV came to an affiliation agreement with ABC and agreed with KCEN-TV to move the affiliation switch forward by eight months to December 30, 1985.[20]
In 1987, Central Texas Broadcasting filed to sell KXXV toShamrock Broadcasting for $12.5 million; the FCC granted approval of the transaction over an appeal from shareholders of Heart O' Texas, by now defunct,[21][22][23] but the sale was not completed until the first week of 1988.[24]
Shamrock announced in 1990 that it intended to sell KXXV,KTAB-TV inAbilene, and three radio stations,[25] but KXXV was not sold until 1994, when it was purchased byDrewry Communications ofLawton, Oklahoma; Drewry had previously expressed interest in buying channel 25. While Shamrock was selling in order to focus on larger-market broadcast properties, Drewry owned network affiliates in Texas and Oklahoma.[26] Drewry took over on December 1, 1994; it dismissed five of the station's senior executives, including the general manager.[27] In 1998, Drewry acquired K22DP, a low-power station inBryan, and relaunched it as KRHD-LP, a semi-satellite of KXXV with local advertising and the ability to insert local programming.[28]
KXXV/KRHD added a secondary affiliation withThe WB on January 11, 2002, following the sale of the market's previous WB affiliate,KAKW (channel 62), toUnivision. KXXV/KRHD aired The WB's prime time lineup after ABC's late night programming, as well as two hours ofKids' WB programming on Sunday mornings.[29][30] In July 2002, KXXV/KRHD ceded the secondary WB affiliation toFox affiliateKWKT (channel 44) and its Brazos Valley satelliteKYLE (channel 28), which would air the network's prime time programming in an earlier time slot but did not pick up Kids' WB.[31] At the same time as channel 25 picked up The WB, it also became the local affiliate ofTelemundo, taking over the local channel on theTime Warner Cable system and adding local news briefs and advertising.[30]
On November 29, 2004, aSikorsky UH-60 Black Hawk from nearbyFort Hood clippedguy wires of the KXXV tower near Moody; the helicopter then crashed, killing all seven aboard. The lights on the tower were not functioning as a result of recent storms; the station had duly warned theFederal Aviation Administration about the light failure.[32]
Drewry had planned to sell its stations to London Broadcasting in 2008;[33] however, by January 2009, the deal fell through,[34] and London instead bought KCEN-TV. Another six years passed before Drewry sold its broadcasting portfolio toRaycom Media for $160 million in 2015.[35][36]
KXXV debuted 5 and 10 p.m. local newscasts at its launch in March 1985, originally titledEyewitness News.[44] The early report moved to 6 p.m. by 1986, putting it in direct competition with KCEN and KWTX. The station was a third-place finisher, particularly behind second-place KCEN in early evening news;[45] the May 1989Arbitron survey saw KXXV edge ahead of KCEN for second for the first time in station history,[46] but it slipped back to third in 1990[47] and was still there by the time Shamrock sold channel 25 to Drewry.[26]
Drewry made major changes in the station's newscasts after taking over. It refused to rehire the news director, and it fired Ric Streed, who had been the lead male anchor for the station since it began broadcasting.[48] A morning newscast debuted in October 1995,[49] followed by weekend morning newscasts the next year.[50] The company also invested $1.5 million in severe weather coverage; it acquired new vehicles, became the second local station withDoppler weather radar, and started a weather channel on the local cable system.[51][52] In spite of these improvements, the station was still in third place in 2003.[53]
The station maintains a news bureau inKilleen to serve the western portion of the area, includingFort Hood, and relaunched a Bryan–College Station bureau for KRHD in 2020.[54]
KXXV began broadcasting a digital signal by January 2004. It initially decided not to broadcast ABC in high-definition, instead offering Telemundo and its weather channel as subchannels.[58] The station shut down its analog signal, overUHF channel 25, on February 17, 2009, the original target date for full-power TV stations totransition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009).[59] The station's digital signal remained on its pre-transition UHF channel 26, usingvirtual channel 25.[60]
^Nelson, Alan (June 15, 1986)."Robert Mann".Waco Tribune-Herald. pp. 1E,6E.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^"Another Group Tries for Channel".Waco Tribune-Herald. September 3, 1977. p. 3A.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^"Notice to Interested Parties".Waco Tribune-Herald. January 11, 1978. p. 9C.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^"Legal Notice".Waco Tribune-Herald. December 20, 1979. p. 12D.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^"Channel 25 Right Unsettled".Waco Tribune-Herald. January 7, 1981. p. 9C.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^"Station's status unsure".Waco Tribune-Herald. May 28, 1982. p. 13.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Spears, Brenda (August 20, 1982)."Man denies allegations of competitors".Waco Tribune-Herald. p. 2B.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Frazier, Elouise (March 28, 1985)."That soap got into my eyes".Waco Tribune-Herald. p. 5A.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^abDarden, Bob; Nelson, Alan (September 28, 1985)."KCEN-TV to make the switch to NBC".Waco Tribune-Herald. pp. 1A,14A.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Hoover, Carl (November 19, 1994)."Channel 25 to dismiss 5 top manager".Waco Tribune-Herald. pp. 1C,3C.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Hoover, Carl (June 27, 2002)."WB to get earlier slot on KWKT".Waco Tribune-Herald. pp. 1B,3B.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Eggerton, John (June 25, 2018)."Gray Buying Raycom for $3.6B".Broadcasting & Cable. NewBay Media.Archived from the original on August 10, 2018. RetrievedJune 25, 2018.
^Bulmahn, Lynn (January 30, 1985)."TV station KXXV plans Feb. 15 debut".Waco Tribune-Herald. p. 1B.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
^Hoover, Carl (August 27, 1995)."KXXV-TV completes prime team".Waco Tribune-Herald. p. 1B.Archived from the original on October 7, 2023. RetrievedOctober 7, 2023 – via Newspapers.com.
^Nelson, Alan (December 17, 1989)."A weekend to forget remembered".Waco Tribune-Herald. p. 1C.Archived from the original on October 7, 2023. RetrievedOctober 5, 2023 – via Newspapers.com.
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