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| Broadcast area | Columbia, Missouri |
| Frequencies | |
| Branding | KWIX 1230 AM 92.5 FM Information Radio |
| Programming | |
| Format | Podcasttalk radio |
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| Technical information[1][2] | |
Licensing authority | FCC |
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| Webcast | Listen live |
| Website | centralmoinfo |
KWIX (1230AM) is a radio station that broadcasts apodcastnews/talk format. Licensed toMoberly, Missouri, United States, the station serves the Moberly area. The station is owned byConnoisseur Media, through licensee Alpha Media Licensee LLC and features programming fromCBS News Radio,NBC News Radio,Compass Media Networks, andWestwood One.[3]
Throughout the day the on-air programmers who could be heard on KWIX include, Brad Boyer, Bill Peterson, Brad Tregnago, Aaron Wood, Eric Messersmith, Brian Hauswirth, Matt Tarnawa, Matt Elliott, Brennan Holtzclaw, Dan Patterson and Curt Derr.
In the early 1990s, KWIX andKRES's on-air staff included St. Louis-area transplants such as Bryan Polcyn, Doug Stewart, Mike Roberts and Paul Lewandowski.
This is a reassignment of a callsign. The original KWIX was a shortwave radio station based in San Francisco, California, commissioned by the federal government in World War II. It served as the basis for what later became theVoice of America.
On March 1, 2007, it was announced thatGoodRadio.TV LLC plannws to buy The Shepherd Group of radio stations in Missouri. The Shepherd Group operated 16 small-market radio stations in Missouri. The deal was reportedly worth $30.6 million.
Dean Goodman formed the new company, GoodRadio.TV. He is the former president and chief executive officer of the television broadcasting companyIon Media Networks. Goodman stepped down from Ion Media Networks in October 2006.
The Shepherd Group includedKJEL andKBNN in Lebanon;KJFF in Festus;KREI andKTJJ in Farmington;KRES and KWIX in Moberly;KIRK in Macon;KOZQ-FM,KJPW andKFBD-FM in Waynesville;KAAN-FM andKAAN in Bethany; andKMRN andKKWK in Cameron.
In December 2013, GoodRadio.TV merged into Digity, LLC. Effective February 25, 2016, Digity and its 124 radio stations were acquired byAlpha Media for $264 million.
On May 7, 2024, Alpha Media laid off all on-air talent for all of their Missouri stations without warning, including KWIX, KWIX-FM, and its sister stations.[4][5] On May 20, Alpha Media announced the KWIX duo would flip to an all-podcast format as "Podcast Radio Missouri" on June 17, following a deal signed between Alpha and the stations' new broadcast affiliate, the British-founded Podcast Radio.[6][7]
In May 2025,Connoisseur Media announced its intent to acquire Alpha Media.[8] The FCC approved the sale on August 13, 2025, and the sale was consummated on September 4.[9]
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