| Frequency | 1450kHzC-QUAMAM stereo |
|---|---|
| Branding | Pure Country |
| Programming | |
| Language | English |
| Format | Country |
| Affiliations | Citadel Media,Dial Global |
| Ownership | |
| Owner | James G Boles, Jr. |
| KQTZ,KPRO | |
| History | |
First air date | April 2,1947[1] |
Call sign meaning | K (Wimberly Harrington Wimberly) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 1195 |
| Class | C |
| Power | 668watts (day) 668 watts (night) |
Transmitter coordinates | 34°37′35″N99°20′11″W / 34.62639°N 99.33639°W /34.62639; -99.33639 |
| Translator | 96.9MHz K245CY (Altus) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | Facebook page |
KWHW (1450AM) is an Americanradio stationlicensed to serveAltus, the seat ofJackson County in southwesternOklahoma, United States. Established in 1947, KWHW is owned by James G Boles, Jr. It airs afull service mix of music, news, sports, and local programming. The station is simulcast onsister stationKPRO (93.5 FM).
KWHW broadcasts a full-servicecountry musicformat along with farm reports on weekdays. Sunday programming is primarily church broadcasts andGospel music programming. KWHW airs atradio program called "Swap Shop" on weekday and Saturday mornings. The station broadcasts the meetings of the Altus City Council on the first and third Tuesdays of each month. KWHW station also airs select sporting events involving Altus High School and theOklahoma State Cowboys.[3] Some of the station's news and music programming comes fromCitadel Media,Dial Global.[4]
KWHW'smorning show is hosted by Eddie Wilcoxen.[5][6] He is a published poet, recognized landscape designer, karate champion, and was named as an official Olympic Hero in 1996.[5][7] In January 2011, Wilcoxen was namedPoet Laureate for the state of Oklahoma for 2011 though 2012 by the Oklahoma Humanities Council.[5][7]
This station began broadcasting on April 2, 1947, at 1450 kHz with 250watts of power under the ownership of the Altus Broadcasting Company.[1] The company was 50% owned by local newspaperThe Altus Times-Democrat.[8] Frank E. Wimberly served as both the company's president and the station'sgeneral manager.[9] The station was assigned thecall sign "KWHW" by theFederal Communications Commission (FCC).[10] The call letters, WHW, are the initials for Will Harrington Wimberly, Frank's brother. Harrington Wimberly was the publisher for the Altus-Times Democrat from 1929-1966. In 1961, the station was granted aconstruction permit by the FCC to increase their daytime power to 1,000 watts.[11]

On September 9, 1969, the station was acquired by KWHW Radio, Inc., with Hugh Garnett serving as president and general manager.[12] By 1974, George Wilburn had taken on the general manager role and KWHW broadcast amiddle of the road music format with 30 hours ofcountry music and one hour ofGospel music each week as "special" programming.[13] On April 1, 1974,sister stationKWHW-FM signed on at 93.5FM.[14] In 1979, Eddie Wilcoxen became the station's music director.[14]
In April 1984,broadcast license holder KWHW Radio, Inc., reached an agreement to sell this station andsister station KWHW-FM to Altus Radio, Inc. The deal was approved by the FCC on May 29, 1984, and the transaction was formally consummated on July 2, 1984.[15] During the 1980s, the station transitioned from middle of the road to a country music format.
In October 2003, Altus Radio, Inc., made a deal to sell this station, along withsister stationsKRKZ in Altus andKQTZ inHobart, to Monarch Broadcasting, Inc, for a combined sale price of $1,800,000.[16] The deal gained FCC approval on December 12, 2003, and the transaction was consummated on December 31, 2003.[17]
Effective September 8, 2021, Monarch Broadcasting sold KWHW, KQTZ, KWHW-FM, and translator K245CY to James G Boles, Jr. for $1.