| Broadcast area | Portland metropolitan area |
|---|---|
| Frequency | 940kHz |
| Branding | La Pantera 940 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| History | |
First air date | July 10, 1964; 60 years ago (July 10, 1964) (as KWRC) |
Former call signs | KWRC (1964–1988) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 165 |
| Class | D |
| Power | 10,000watts day 200 watts night |
Transmitter coordinates | 45°10′33.4″N122°51′1.3″W / 45.175944°N 122.850361°W /45.175944; -122.850361 |
| Translator(s) | 93.3MHz K227DU (Salem) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | laradioportland.com |
KWBY (940AM) is acommercialradio station broadcasting aRegional Mexicanformat. It islicensed toWoodburn, Oregon, and serves thePortland metropolitan area. It is owned byBustos Media, through licensee Bustos Media Holdings, LLC.
By day, KWBY is powered at 10,000watts, using anon-directional antenna. But to protect other stations on940 AM from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-wattFM translatorK227DU at 93.3MHz inSalem.
The stationsigned on the air on July 10, 1964; 60 years ago (July 10, 1964).[2] Its originalcall sign was KWRC. It began as adaytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired amiddle of the road (MOR) format of popular music, news and sports.
In 1988, it changed its call letters to KWBY. It later switched toRegional Mexican music withSpanish-language programming for Oregon's growing Hispanic population.
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