| Broadcast area | Oxnard—Ventura, California |
|---|---|
| Frequency | 106.3MHz |
| Branding | Groovy 106.3 |
| Programming | |
| Format | Oldies |
| Affiliations | Los Angeles Dodgers Radio Network,The True Oldies Channel |
| Ownership | |
| Owner |
|
| KBBY-FM,KHAY,KRUZ | |
| History | |
First air date | January 30, 1982 (as KMGQ) |
Former call signs | KGMQ (1981) KMGQ (1981–1998) KKSB (1998–2005) KMGQ (2005–2010) KRRF (2010–2017) KRUZ (2017–2019) |
Call sign meaning | Katch aVYBe (former station branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 10329 |
| Class | A |
| ERP | 960watts |
| HAAT | 252.0 meters (826.8 ft) |
Transmitter coordinates | 34°17′47″N119°16′24″W / 34.29639°N 119.27333°W /34.29639; -119.27333 |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live via iHeartRadio |
| Website | groovy1063.com |
KVYB (106.3FM, "Groovy 106.3") is a commercialradio station that islicensed toOak View, California, United States, and serves theOxnard—Ventura, California area. Owned byCumulus Media, the station airs anoldies format.[2]
The station was launched on January 30, 1982 as KMGQ licensed toGoleta with asoft rock format.[3] In March 1993, RSB Communications sold KMGQ and sister stationKIST to Channel Islands Broadcasting for $850,000.[4] The soft rock format remained until 1996 when it evolved to a broaderadult contemporary playlist.
KMGQ and KIST would change hands again in September 1996 as Channel Islands Broadcasting sold the combo to Engles Enterprises for $3.5 million.[5] The station flipped tocountry music in October 1998, rebranding as "Country 106.3" and changing its call sign to KKSB.[6]
In December 1999,Cumulus Media purchased McDonald Media Group's eight stations, including KKSB, for $41 million. This transaction marked Cumulus' entry into the Pacific states.[7]
In March 2000, KKSB switched to acontemporary hit radio (CHR) format with the branding "Kiss". This promptedClear Channel Communications, which also owned stations in the Santa Barbara market, to send Cumulus acease and desist letter claiming infringement upon its "KISS-FM" trademark. Clear Channel also flipped itsoldies-formattedKIST-FM to CHR using the Kiss name, battling with Cumulus head-to-head for ratings. Meanwhile, KKSB rebranded to "Hits 106.3".[8][9] Ultimately, this move failed, and KKSB went on to air an oldies format.[10]
In March 2005, Cumulus moved itssmooth jazz programming fromKRUZ on the 97.5 FM frequency back to 106.3 FM, which reverted to the KMGQ call letters.[6] On August 26, 2010, KMGQ began broadcasting in theHD Radio digital radio format. However, as of May 2018, the station does not broadcast in HD.[2]
On September 24, 2010, KMGQ changed its format from smooth jazz toclassic rock, branded as "106.3 The Surf", and adopted the KRRF call sign.[6][11]
In 2011, KRRF was granted aconstruction permit from theFederal Communications Commission to change itscity of license toOak View, California and move to a new transmitter site inVentura County. Theeffective radiated power at the new site is 960watts with theheight above average terrain the same as at the former facility on Gibraltar Peak above Santa Barbara.[12][13] KRRF filed for a license for the new Oak View facilities on March 13, 2013, indicating that it had begun operations from the new site. The station's format remained classic rock.[13]
On March 31, 2013, KRRF beganstunting with a wide range of music. On-air announcements stated "the time has come for something new" and advised listeners to tune in the following day at 6:33 p.m. At that time, KRRF switched its format toclassic hits, branded as "Classic Hits 106.3", launching by playing 10,006 songs in a row.[14] The first song on "Classic Hits" was "Two Tickets to Paradise" byEddie Money.
On August 15, 2014, KRRF began stunting with liners honoring the famous landmarks of Ventura County, teasing that "a new icon is coming to Ventura County — stay tuned". At 5:00 p.m. that day, KRRF switched to country, becoming one of the stations to launch Cumulus' newNash Icon network as "106-3 Nash Icon".[15] The last song on Classic Hits 106.3 was "Yesterday" byThe Beatles, while the first song on Nash Icon was "Don't Rock The Jukebox" byAlan Jackson.
Nash Icon programming ended on May 27, 2016 at noon when KRRF flipped toclassic hip hop as "106-3 Spin-FM". The first song on Spin-FM was"Hypnotize" byThe Notorious B.I.G.[16][17] The station changed its call sign to KRUZ on February 17, 2017.[6]
On June 28, 2019, KRUZ changed its call sign to KVYB in preparation for a format change. The following day, KVYB flipped to CHR, branded as "106-3 The Vibe".[18][19][20] At the same time, the KRUZ call letters moved to KVYB's previous home at103.3 FM, which was stunting with clips of 1980s events, movies, video games, and songs that hinted at the launch of a new format. KRUZ flipped to classic hits on July 1.[21] KVYB became the Ventura County radio affiliate for theLos Angeles Dodgers Radio Network on July 23, 2021;Dodgers games had previously been carried byKVEN, which Cumulus concurrently closed down.[22]
On April 21, 2025, KVYB dropped its top 40 format and joinedScott Shannon's True Oldies Channel network as "Groovy 106.3".[23]