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| Satellite ofKVVF,Santa Clara, California | |
|---|---|
 | |
| Broadcast area | North Bay -San Francisco |
| Frequency | 100.7MHz (HD Radio) |
| Branding | Latino Mix 105.7 y 100.7 |
| Programming | |
| Format | Spanish CHR |
| Ownership | |
| Owner |
|
| KBRG,KSOL,KSQL,KVVF | |
| History | |
First air date | June 1, 1961; 64 years ago (1961-06-01) (as KTIM-FM at 100.9) |
Former call signs | KTIM-FM (1961[1]-1987) KTID (1987–1989)[2] KTID-FM (1989–1994)[2] KKHI-FM (1994–1998)[2] KJQI-FM (1998–2001)[2] KSFB (1/2001-6/2001)[2] KSFB-FM (6/2001-2004)[2] |
Former frequencies | 100.9 MHz (1961–1997) |
Call sign meaning | ViVa (old station branding) |
| Technical information[3] | |
Licensing authority | FCC |
| Facility ID | 40136 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 700.0 meters (2,296.6 ft) |
Transmitter coordinates | 37°58′49.00″N122°31′39.00″W / 37.9802778°N 122.5275000°W /37.9802778; -122.5275000 |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | Latino Mix 105.7 y 100.7 Website |
KVVZ (100.7FM) is acommercialradio stationlicensed toSan Rafael, California, and serving theSan Francisco area. The station is owned byTelevisaUnivision, through licensee Univision Radio Bay Area, Inc. Itsimulcasts aSpanish Contemporaryradio format withsister station 105.7KVVFSanta Clara. The studios are inSan Jose.
KVVZ has aneffective radiated power (ERP) of 6,000watts. Thetransmitter is on Robert Dollar Drive in San Rafael.[4]
The station firstsigned on the air on August 23, 1961. The originalcall sign was KTIM-FM, and it broadcast at 100.9 MHz.[1] The station was owned by Marin Broadcasting Co.[1] In the early 1970s, the station simulcast theMOR format ofKTIM during the day, and aired aprogressive rock format at night.[5] In the mid-1970s, the station began airing analbum-oriented rock format full time.[6][7]
The album rock format continued through the rest of the 1970s[8][6] and into the 1980s.[9][10] In 1980, the station was sold to Platt Communications,[1] and in 1983 the station was sold to Arthur Astor.[11] In the mid-1980s, the station began airing anadult contemporary format.[12] On October 20, 1987, the station's call sign was changed to KTID.[2]
In 1994, KTID-FM dropped adult contemporary forclassical music and ended its simulcast ofKTID (AM).[13]
Between 1999 and 2004, the station was KJQI, later KSFB, airingContemporary Christian music as 100.7 K-JOY (later "The Bridge"). Between 2004 and June 27, 2005, KVVZ began simulcasting with KVVF and became aSpanish-language "pop, rock y reggaeton" station, Viva 100.7. KVVF was acquired by Univision, which later assumed the license of KVVZ in a trade fromSalem Communications in 2004.WPPN inChicago also went to Univision, while stations inHouston,Dallas andChicago went to Salem. The Dallas station has since been resold.
On October 13, 2011, KVVF's branding as "La Kalle" changed to "Latino Mix." On March 14, 2014, the station beganstunting by playingNelly's "Hot in Herre" uninterrupted.
On March 17, 2014, KVVZ and KVVF started broadcasting at 5:05pm, beginning with a "history lesson"about the first "Hot" station that covered the San Jose area from 1987 to 1995, followed by the return of Chuy Gomez, a radio host formerly fromKMEL, and aired a Mix Show. Although the playlist favored R&B/Hip-Hop hits, KVVF/KVVZ was programmed as a Rhythmic Top 40 and targeted a bilingual and younger Hispanic audience using the same formula as sister stationKBBTSan Antonio.[14]
In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”[15]
On August 30, 2019, the station started stunting by playingJ Balvin's "Reggaeton" followed byVicente Fernández "Volver Volver" uninterrupted, to introduce a comeback to "Latino Mix 100.7."
On September 2, 2019, Latino Mix 100.7 started broadcasting at 12:03pm. The first song played under the return to theSpanish CHR format wasJ Balvin's "Mi Gente".
In addition to the main station, KVVZ was relayed over a period of time by thistranslator to widen its broadcast area. The translator's license was cancelled by theFederal Communications Commission on August 14, 2020.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| K265DI | 100.9 FM | Sausalito, California | 40136 | 80 | D | LMS |
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| Uforia Audio Network |
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