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Frequency | 1380kHz |
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Branding | KUVR 1380 & 96.9 |
Programming | |
Format | Classic hits |
Ownership | |
Owner | Nebraska Rural Radio Association |
KRVN | |
History | |
First air date | October 22, 1956; 68 years ago (1956-10-22) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 27178 |
Class | D |
Power |
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Transmitter coordinates | 40°26′26.00″N99°24′0.00″W / 40.4405556°N 99.4000000°W /40.4405556; -99.4000000 |
Translator(s) | 96.9 K245CK (Holdrege) |
Links | |
Public license information | |
Webcast | Listen live |
Website | ruralradio |
KUVR (1380AM) is aradio station broadcasting anclassic hits music format.[2] Licensed toHoldrege, Nebraska, United States, the station is currently owned byNebraska Rural Radio Association.[3]
KUVR was founded by Bill and Betty Rae Whitlock and went on the air October 22, 1956. It has occupied the same building in downtown Holdrege since 1958, which was previously occupied byNorthwestern Bell Telephone Co.[4] In 1971, an FM station was added, KUVR-FM (later separated from KUVR, nowKMTY).
In May 2013, Armada Media traded KUVR and KMTY to Legacy Broadcasting in exchange for stations inScottsbluff andNorth Platte. The transaction was consummated on October 11, 2013, with Legacy's purchase price pegged at $800,000.
Effective January 17, 2020, Legacy Communications sold KUVR, translator K245CK, and six sister stations to Nebraska Rural Radio Association for $1.75 million.