This article needs to beupdated. Please help update this article to reflect recent events or newly available information.(July 2016) |
| Broadcast area | Salt Lake City metropolitan area |
|---|---|
| Frequency | 93.3MHz |
| Branding | 93.3 The Bull |
| Programming | |
| Format | Country |
| Affiliations | Westwood One |
| Ownership | |
| Owner |
|
| KBEE,KBER,KENZ,KHTB,KKAT | |
| History | |
First air date | July 31, 1965; 60 years ago (1965-07-31) (as KWHO-FM) |
Former call signs | KWHO-FM (1965–1984) KLTQ-FM (1984–1988) KLZX (1988–1989) KLZX-FM (1989–1995) KUBL (1995–2000) |
Call sign meaning | TheBULL (referring to the animal) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 11238 |
| Class | C |
| ERP | 25,000watts |
| HAAT | 1,140 meters (3,740 ft) |
Transmitter coordinates | 40°39′34″N112°12′5″W / 40.65944°N 112.20139°W /40.65944; -112.20139 (atopFarnsworth Peak) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | 933thebull.com |
KUBL-FM (93.3MHz) is acommercialradio station inSalt Lake City, Utah, branded as “93.3 The Bull“.[2] It is owned byCumulus Media and it broadcasts acountry musicformat. The studios are on Bearcat Drive near theI-15/I-80 interchange inSouth Salt Lake.[3]
KUBL-FM has aneffective radiated power (ERP) of 25,000watts. Itstransmitter site is inErda, southwest of the city onFarnsworth Peak in theOquirrh Mountains.[4]
The stationsigned on the air on July 31, 1965.[5] Its originalcall sign was KWHO-FM, thesister station to KWHO 860 AM (nowKKAT). The stations had studios on East 2nd Street. Because the AM station was adaytimer, required to go off the air at night, KWHO-FM was able to keep theirsimulcast programming going into the evening.
By the 1970s, the two stations had separate programming. KWHO-FM began airing anautomatedTop 40 format.[6] KWHO-FM was broadcasting at 37,000 watts but with atower at minus 93 feet. So its reach was only in and around Salt Lake City.
In 1984 the station had asoft adult contemporary format and was known as KLTQ-FM. Then in 1988, it switched its call letters to KLZX, becoming a competitor toKRSP-FM and carried aclassic hits andclassic rock format.[7] That format lasted seven years.
On May 8, 1995, KLZX made a big change. It became KUBL, switching from classic rock to the current country format.[8][9][7] On September 13, 2022, KUBL was rebranded as "93.3 The Bull".[10]

In January 2023,The Lexi and Banks Morning Show was dismissed.[11] The current wake-up program isThe Jesse James Morning Show.
| Year | Association | Category | Recipient | Result | Ref |
|---|---|---|---|---|---|
| 2009 | Academy of Country Music Awards | On-Air Personality of the Year - Large Market | Johnson & Johnson Morning Show | Nominated | |
| 2017 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| On-Air Personality of the Year - Large Market | Johnson & Johnson Morning Show | Nominated | |||
| 2018 | Country Music Association Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Won | ||
| On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Nominated | |||
| 2019 | NAB Marconi Radio Awards | Country Station of the Year | Station | Nominated | |
| Country Music Association Awards | Radio Station of the Year - Large Market | Station | Nominated | ||
| Academy of Country Music Awards | On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Won | ||
| 2020 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated | |
| Country Music Association Awards | On-Air Personality of the Year - Large Market | Lexi & Banks Morning Show | Nominated | ||
| 2021 | Academy of Country Music Awards | Radio Station of the Year - Large Market | Station | Nominated |