 | |
| Broadcast area | Greater Baton Rouge |
|---|---|
| Frequency | 96.1MHz (HD Radio) |
| Branding | 96.1 The River |
| Programming | |
| Format | Adult contemporary |
| Subchannels | HD2:Worship music "Air1" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WFMF,WJBO,WYNK-FM,KVDU | |
| History | |
First air date | August 18, 1989; 36 years ago (1989-08-18) |
Former call signs | KIEZ (1989–91) |
Former frequencies | 96.3 MHz (1989–91) |
Call sign meaning | K RiVEr (a reference to the nearbyMississippi River) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 40866 |
| Class | C2 |
| ERP | 50,000watts |
| HAAT | 137 meters (449 ft) |
Transmitter coordinates | 30°29′37.00″N91°0′19.00″W / 30.4936111°N 91.0052778°W /30.4936111; -91.0052778 |
| Translator | HD2: 101.1 W266CD (Baton Rouge) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 961theriver |
KRVE (96.1FM) is acommercialradio stationlicensed toBrusly, Louisiana, and serving theBaton Rouge metropolitan area. It broadcasts anadult contemporaryradio format, switching toChristmas music for much of November and December. KRVE is owned byiHeartMedia, Inc. with itsradio studios and offices located east of downtown Baton Rouge near theI-10/I-12 interchange. It is known as "96.1 The River."
KRVE has aneffective radiated power (ERP) of 50,000watts. Thetransmitter is on Frenchtown Road inCentral, Louisiana.[2] KRVE broadcasts usingHD Radio technology. The HD2digital subchannel carries aworship music format known as "Air1." That feeds 99 wattFM translatorW266CD at 101.1 MHz inBaton Rouge.[3]
KRVE is theflagship station for thenationally syndicated morningdrive time show"Murphy, Sam and Jodi".[4] On weeknights, it also carries the syndicated call-in and request show"Delilah". Both shows are distributed by co-ownedPremiere Networks.
The station was originally at 96.3, and was assigned the call letters KIEZ on August 18, 1989. On September 9, 1989, it officiallysigned on the air.[5] As thecall sign indicated, it had aneasy listening format and was owned by McForhun, Inc. The studios were on Hatchell Lane inDenham Springs.
On July 15, 1991, the station changed its call sign to the current KRVE.[6] In addition, it moved to 96.1 that year. The KRVE call letters were previously owned by a Portuguese language FM radio station (nowcontemporary Christian stationKJLV) inSan Jose, California.