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| Broadcast area | Phoenix metropolitan area |
|---|---|
| Frequency | 106.3MHz |
| Branding | Amor 106.3 |
| Programming | |
| Format | Spanish AC |
| Ownership | |
| Owner |
|
| KHOV-FM,KHOT-FM,KQMR Television stationsKTVW &KFPH | |
| History | |
First air date | March 7, 1975; 50 years ago (March 7, 1975) (as KWAO) |
Former call signs | KWAO (1975–1983) KMZK (1983–1986) KONC (1986–1993) KEDJ (1993–2001) |
Call sign meaning | "AMOR" (Love) |
| Technical information | |
| Facility ID | 55913 |
| Class | C2 |
| ERP | 23,000watts |
| HAAT | 221 meters (725 ft) |
| Links | |
| Webcast | Listen Live |
| Website | KOMR Online |
KOMR (106.3MHz) is acommercialFMradio stationlicensed toSun City, Arizona, and serving thePhoenix metropolitan area. It is owned byUnivision and it airs aSpanish adult contemporaryradio format, calling itself"Amor 106.3". Thestudios are on South 30th Street in Phoenix.
KOMR is aClass C2 station with aneffective radiated power (ERP) of 23,000watts. Thetransmitter is off North Castle Hot Springs Road inPeoria.[1]
The first attempt of a radio station on 106.3 FM in Sun City was KTPM. It was on the air for less than seven months aftersigning on the air on June 13, 1962; 63 years ago (June 13, 1962).[2] It was co-owned with Wickenburg's KAKA by Lowell Beer and Paul Mullenix. In that era, many radio listeners didn't have FM receivers and they were mostly unavailable in cars.
KTPM was one of the quickest failures in Arizona radio history. It wentsilent on January 2, 1963.[3] It never returned to the air. The Beer-Mullenix licenses were placed into receivership in June.[4] They never reemerged from bankruptcy.
The current KOMR signed on the air on March 7, 1975; 50 years ago (March 7, 1975). Itscall sign wasKWAO. It began broadcasting with a new license but still used the same the tower as the defunct KTPM. KWAO targeted listeners in Sun City (a retirement community near Phoenix) with aneasy listening format.[5] The station was sold in 1983 to Larry Mazursky's Canyon Communications Corporation, relaunching ascontemporaryKMZK "Muzik 106".[6] A couple of years later, the station flipped toclassical music.
In late 1985, Mazursky soldKLFF, anadult standards station, to Affiliated Broadcasting. Affiliated was the new owner ofKONC, the primary classical station in Phoenix. A condition of the sale required low-rated KMZK to vacate the classical format, and KMZK became acountry music station.[7] That would prove short-lived when, in March 1986, Affiliated flipped KONC toadult contemporary music as KAMJ. While Affiliated's acquisition ofKFLR for classical music languished, Mazursky announced plans to revert KMZK to classical music, prompting Affiliated to ditch its own classical plans.[8] In addition, KMZK becameKONC. Throughout the 1980s, KONC was used on an electronicprogram guide on United Cable.
KONC dropped classical music at 6 p.m. on January 15, 1993, when it flipped to amodern rock/alternative format asKEDJ, known as "The Edge." That left Phoenix without a classical station for three months, whenKBAQ signed on the air as a public station. KEDJ upgraded to Class C2 status after another station was moved from 106.3 in Arizona City to 106.5 in the late 1990s.
In 2001, Hispanic Broadcasting Corporation (a predecessor to Univision Radio) acquired the station. The company flipped 106.3 FM to aSpanish-language adult contemporary format called "Amor." FM 106.3 began simulcasting with 106.5KKMR and 100.3KQMR. Moments after the format change, the owners of 103.9 FM, which was thenRhythmic Contemporary KPTY, purchased the rights to the KEDJ Alternative Rock format. But the company did not continue the contract to carry thesyndicatedHoward Stern Show, which had been on 106.3 and 100.3. The deal also included transferring the call letters and "The Edge" moniker to 103.9 FM. Three call sign changes in 15 days followed until 106.3 became KOMR.
In October 2005, Univision made adjustments to the "Amor" format, making it moreoldies-driven, and changed the name to "Recuerdo".
On February 6, 2018, Univision dropped the "Más Variedad" SpanishAdult Hits format and switched it to Spanish AC asAmor 106.3. Some of the music and radio shows are carried fromKBRG inSan Jose andKRDA inFresno. Those two stations also carry the "Amor" format. The “Amor” stations are similar to 107.5KLVE inLos Angeles, which is one of the most listened Spanish language radio stations in the United States.
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| Uforia Audio Network |
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| Univision Television Group |
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33°57′22″N112°28′37″W / 33.956°N 112.477°W /33.956; -112.477