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|---|---|
| Broadcast area | San Diego-Tijuana |
| Frequency | 102.9MHz |
| Branding | Amor 102.9 |
| Programming | |
| Format | Spanish AC |
| Ownership | |
| Owner |
|
| KLNV | |
| History | |
First air date | 1963 (as KBBW) |
Former call signs | KBBW (1963–1972) KPSE (1972–1974) KEZL (1974–1984) KSDO-FM (1984–1987) KSWV (1987–1989) KSDO-FM (1989–1992) KCLX (1992–1995) KKBH (1995–1997) KJQY (1997–1998) KCDE (10/17/1998-10/28/1998) |
Call sign meaning | K-Love (first Spanish format)[1] |
| Technical information | |
| Facility ID | 51164 |
| Class | B |
| ERP | 30,000watts |
| HAAT | 192.7 meters |
| Links | |
| Webcast | Listen Live |
| Website | Amor 102.9 |
KLQV (102.9FM, "Amor 102.9") is aSpanish AC radio station inSan Diego, California, broadcasting from an antenna located on top ofMount Soledad inLa Jolla. The station is owned byTelevisaUnivision along withKLNV. It forms as a part of theUforia Audio Network.
The station signed on in 1963 asKBBW and was owned by theBible Institute of Los Angeles. While the application had been filed in 1959, several changes, including a callsign change and a frequency change from the original 102.5 MHz, had occurred before the station went on air.
In 1970, the Bible Institute, then doing business asBiola Schools and Colleges, sold KBBW and sister stationKBBI inLos Angeles to PSA Broadcasting, a subsidiary of San Diego–basedPacific Southwest Airlines, for $1.15 million.[2] PSA changed KBBW's callsign toKPSE, then toKEZL in 1974. The company operated four stations in California, all witheasy listening formats.
In 1984, KEZL dropped easy listening to becomeTop 40-formattedKSDO-FM, known on air as "KS103". Several different formats followed in the late 1980s and 1990s. On September 25, 1987, the station was renamedKSWV and began a two-year stint with a smooth jazz format known as "The Wave".[3] On August 31, 1989, the station flipped toclassic rock asKSDO-FM ("Classic 103"), changing call letters toKCLX in March 1992; this format lasted until April 1995.[4] The classic rock format was then changed to70s Hits and later a Soft AC format asKKBH ("The Beach"), followed by adult contemporary with the branding "Mix 102.9".[5]
In the fall of 1997, after market research showed some ratings reporters still wroteKJQY in their diaries, "K-Joy" was launched on 102.9 FM, marking the return of the callsign that had formerly existed on 103.7.
Jacor, which owned KJQY along with other stations, bought Nationwide Broadcasting, which owned additional stations in the San Diego radio market, in 1997. The combination of the two clusters necessitated a sale to stay under FCC ownership limits. Jacor shed KJQY, along withKKLQ at 106.5, to Heftel Broadcasting, a forerunner to today'sUnivision Radio, and moved the KJQY calls and format to 94.1 MHz.
Heftel, an operator of primarily Spanish-language radio stations, set up shop in San Diego, changing the station's calls toKLQV after 11 days with a placeholder callsign. After a stint as "K-Love 102.9" (no relation tothe Christian radio network of the same name and, coincidentally, a name used by Los Angeles sister stationKLVE, the station rebranded as "Viva 102.9" in 2004.[1]
In early 2006, prompted by the flip ofXHOCL-FM to Spanish oldies, KLQV flipped to the format as well to provide competition. The move resulted in an immediate ratings boost; after the station rated a 1.0 in the fall 2005Arbitron ratings, the number soared to 3.4, making it the No. 1 ratedSpanish language radio station in the San Diego radio market. In April 2014, KLQV switched to Spanish Adult Hits as102.9 FM Más Variedad.
On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC asAmor 102.9. Although the music and radio shows are syndicated and heard fromKBRG in San Jose andKOMR in Phoenix simultaneously, which also carries the Amor format. The “Amor” stations are similar toKLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States.
In March 2019, Univision placed all their stations into their newUforia Audio Network, The station joined Uforia on March 15.
32°50′24″N117°14′56″W / 32.840°N 117.249°W /32.840; -117.249