 | |
| Broadcast area | Lubbock, Texas |
|---|---|
| Frequency | 104.9MHz |
| Branding | 104.9 The Beat |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| KLLL-FM,KMMX,KONE | |
| History | |
First air date | 1988 |
Former call signs | KDOA (1988-1990) KJMX (1990-1999) KLGD (1999-2003) |
Call sign meaning | BTE=THE=BEAT=TEXAS |
| Technical information | |
Licensing authority | FCC |
| Class | C1 |
| ERP | 96,600watts |
| HAAT | 298 meters (978 ft) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 1049thebeat.com |
KBTE (104.9FM), known as "104.9 The Beat", is anurban contemporary formattedradio station owned byAlpha Media ofLubbock, Texas. Theircity of license isTulia, Texas and serves the Lubbock area with an ERP of 96,600 watts. Its studios are located in south Lubbock on Avenue Q west ofI-27, and its transmitter is located southeast ofPlainview, Texas in unincorporatedHale County.
KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was anactive rock station as "The Bat"; however the station began stunting with loops ofThe Go-Go's1980s song "We Got The Beat" before the launch of The Beat.
33°57′36″N101°35′20″W / 33.960°N 101.589°W /33.960; -101.589
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