 | |
| Frequency | 97.1MHz |
|---|---|
| Branding | The Lake |
| Programming | |
| Format | CountryYacht Rock |
| Affiliations | Dial Global |
| Ownership | |
| Owner |
|
| History | |
First air date | 1980 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 69667 |
| Class | A |
| ERP | 6,000watts |
| HAAT | 73.0 meters |
Transmitter coordinates | 38°17′19″N93°18′32″W / 38.28861°N 93.30889°W /38.28861; -93.30889 |
| Links | |
Public license information | |
| Website | www |
KAYQ (97.1FM, "The Lake") is aradio station broadcasting aCountry /Yacht Rock Hybrid format.[2] Licensed toWarsaw, Missouri, United States. The station was established in 1980 and owned by Valkyrie Broadcasting until February 2025, when Todd Nixon's Sticks Media bought the station for $135,000.[3][4] KAYQ was the third station to be obtained by Sticks Media.
On March 17th, 2025, Sticks Media fully relaunched 97.1 The Lake's presence in Missouri'sTruman Lake region with a new website, dedicated social media pages, a new on-air schedule featuring Kenny Treece (Treecerman) in mornings and Todd Nixon in afternoons, and a musical shift fromclassic country tocountry variety with a "yacht" presence. The station's tagline is "Come on in, the music's fine!"
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