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Broadcast area | Santa Barbara, California |
Frequency | 107.7MHz |
Branding | Radio Bronco 107.7 |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner |
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KOSJ,KSBL,KSPE,KTMS,KTYD | |
History | |
First air date | February 1998 (27 years ago) (1998-02) |
Former call signs |
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Call sign meaning | Derived from former AM counterpartKIST; later used forKISS-FM branding |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 31434 |
Class | B1 |
ERP | 930watts |
HAAT | 496 meters (1,627 ft) |
Translator(s) | 102.7 K274CJ (Santa Barbara) |
Links | |
Public license information | |
Webcast | Listen live |
Website | radiobronco.com |
KIST-FM (107.7MHz) is a commercialradio station that islicensed toCarpinteria, California and broadcasts to theSanta Barbararadio market. The station is owned byRincon Broadcasting and airs aregional Mexican musicformat. The KIST-FM studios and offices are on East Cota Street in Santa Barbara.[2] Thetransmitter is off West Camino Cielo, near other FM and TV towers, in the hills north of Santa Barbara.[3] KIST-FM also uses a 70-watttranslator station,K274CJ (102.7 FM) in Santa Barbara.[4]
KIST-FM firstsigned on in February 1998 as KLDZ-FM with anoldies format[5] branded "Cool Oldies 107.7". It launched as asimulcast of AM sister stationKLDZ (1340 AM) before the latter flipped formats tosports.[6]
In May 1998,Citicasters, Inc., part ofJacor Communications, purchased KIST and KLDZ-FM for $1.5 million.[7] The AM station changed itscall sign to KXXT and the FM outlet assumed the KIST call letters.[8] In May 1999, Jacor merged withClear Channel Communications, which would own KIST-FM until 2007.
In March 2000,Cumulus Media-ownedKKSB (106.3 FM) in Santa Barbara adopted acontemporary hit radio (CHR) format. In response, Clear Channel flipped KIST-FM to top 40 with the branding "KISS 107 FM"; the station featured on-air personalityRick Dees from sister stationKIIS-FM in Los Angeles duringmorning drive.[9] Clear Channel won the head-to-head CHR battle with Cumulus as KKSB flipped to oldies within two years.[10] However, on September 8, 2004, KIST-FM changed to amodern rock format known as "FM 107.7".[11]
On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara, including KIST-FM, toRincon Broadcasting for $17.3 million.[12][13] Five days later, KIST-FM's format was changed toregional Mexican under the branding of "Radio Bronco".
On December 15, 2009, KIST-FM changed its call letters to KQIE.[8] Two months later, on February 10, 2010, the station reverted to KIST-FM. On July 20, KIST-FM again changed its call letters to KFYZ.[8] That switch was also temporary, as KFYZ restored the KIST-FM call sign on September 10. The KFYZ call letters were transferred to its sister station at94.5 FM on December 23, 2010 when that station flipped to a top 40 format.
34°30′11″N119°51′00″W / 34.503°N 119.850°W /34.503; -119.850