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| Jus Reign | |||||||
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.jpg) Singh at the 2015 Punjabi International Film Festival | |||||||
| Personal information | |||||||
| Born | Jasmeet Singh Raina (1989-11-04)November 4, 1989 (age 35) | ||||||
| Signature |  | ||||||
| YouTube information | |||||||
| Also known as | Jus Reign
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| Years active | 2009–2018, 2024-present | ||||||
| Genre | Comedy | ||||||
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Last updated: Late Bloomer Jan 19 Crave | |||||||
Jasmeet Singh Raina (born November 4, 1989), professionally known asJus Reign, is aCanadian comedian and music artist ofIndian descent. He is most prominently known as aYouTube personality, and one of Much Digital Studios' original creators.[1]
Jasmeet Singh Raina was born and raised inGuelph,Ontario,Canada into animmigrantPunjabiKashmiriBrahmin Sikh family.[2][3] When he was 5 years old, his father started paying a maestro to teach Jasmeet and his younger brother, Anmol, inPunjabi classical music. Jasmeet played theTabla. He started to dislike playing it and as he has stated in his "Draw My Life" on YouTube, he argued with his teacher to the point where he got a tabla thrown at his face. He studied at theUniversity of Guelph, where he originally studied to become a doctor to appease his parents' wishes.[4] Eventually, the sketches Raina was creating on the side went viral and his parents accepted that their son had found success and have since been supportive of his YouTube career.[5]
Singh’s upbringing and hisPunjabi roots have provided material for his viral videos (his most popular being "THE SWAG SONG" ). Most of his work contains pop culture parodies, while others provide commentary on race and his struggles with racism.[6]
While attending the University of Guelph, Singh first metRupan Bal and invited him to be in his YouTube video 'A-1 Shopping Cart Driving School'. Singh was impressed by Bal's natural comedic skills and decided to incorporate Bal further into his YouTube videos, creating the fictional character of Jus Reign's stereotypical Indian mother. The two worked together in a number of YouTube videos and later co-starred together in the Punjabi film '22g Tussi Ghaint Ho'.[7] This was Singh's only acting credit in the Punjabi film industry.
Singh is also one of Much Digital Studios' original creators, among a roster of various other online influencers.[1]
In 2015, he was the red carpet correspondent for theMuch Music Video Awards.[8] Singh also starred in the web series Dhaliwal '15[9] where he played Bobby Dhaliwal, the first candidate of colour to run for prime minister in the 2015 Canadian federal election.[10] The series was created and directed by Canadian filmmaker Amita Zamaan.[11]
In June 2016 Raina was featured as a guest writer in24 Hours Toronto's daily city snapshot "The Six in Toronto", highlighting hot spots to eat and hang out in Toronto.[12] In summer 2016 Raina was included in The Bay St. Bull's "Power 50" list of most influential Canadians for his entrepreneurial skills and online notoriety.[13] On June 19, 2016, he co-hosted theiHeartRadio Much Music Video Awards red carpet, speaking to stars likeShemar Moore andTyler Posey.[14] In 2016, Raina was featured inPlayback Magazine'sTop 5 to Watch. Also in 2016, he had co-hosted theScotiabank Giller Prize.
Jus Reign made an appearance onJimmy Kimmel Live!, in a creator edition of the show'sMean Tweets segment in June 2016.[15]
In 2017, he and fellow comedian Wahlid Mohammad had started a podcast calledJust 2 Boyz.
In October 2019, Raina (along with other Canadian actors) starred in an interactive web-documentary by theNational Film Board of Canada calledSupreme Law. Raina plays the role of former Canadian Prime Minister,Pierre Elliott Trudeau.[16]
In 2020, it was announced thatLate Bloomer, a comedy series produced with fellowIndo-Canadian comedianRussell Peters, about Raina's rise to fame, was in development.[17] The show premiered on theCrave streaming service,[18] on January 19, 2024.[19]
In 2024, following the premiere ofLate Bloomer, Raina was named on View the VIBE's Power 60 list and one of their 2024 People to Watch, alongside Meredith Shaw and Nakissa "Keesa" Koomalsingh.[20]
On February 22, 2016, Raina was forced to remove hisTurban atSan Francisco International Airport, an hour before boarding a flight toToronto.[21][22][23] Raina, who has a Sikh background, wears a turban for religious reasons.[24][25] After being told to either remove his turban or book another flight, Raina complied, removing his turban in a private room.[26]
After completing the security check, Raina asked if security officials could provide him with a mirror so he could re-tie his turban in private. ButTSA agents refused, suggesting he walk across the terminal to a public restroom — his head still uncovered — and use a mirror there.[27][28] Raina noted the experience was an embarrassing and sensitive ordeal, and that a simple fix, like adding a mirror to the private screening area or providing him with a handheld mirror, would have been more respectful.[29]
The incident drew global attention.[30][31][32][33]
| Year | Title | Role | Notes |
|---|---|---|---|
| 2015 | 22g Tussi Ghaint Ho | Jaas |
| Year | Title | Role | Notes |
|---|---|---|---|
| 2016 | Jimmy Kimmel Live! | Himself | |
| 2024 | Late Bloomer | Jasmeet Dutta | Creator, writer, and executive producer |
| Year | Title | Role | Notes |
|---|---|---|---|
| 2015 | Anarkali | Shaan | |
| Dhaliwal '15 | Bobby Dhaliwal | ||
| 2017 | Robot Bullies | Robot 2 | Short Film |
| 2018 | Ultimate Expedition | Himself | |
| 2019 | Supreme Law | Pierre Trudeau/ Himself |
| Year | Award Show | Category | Result |
|---|---|---|---|
| 2015 | Shorty Awards | YouTube Comedian | Nominated |
| 2016 | Streamy Awards | Best Collaboration | Nominated |
| The Digi Awards | YouTuber of the Year | Won | |
| Sikh Heritage Awards | Awarded Outstanding Member of Sikh | Won |
