| Founded | 2015 |
|---|---|
| Location | Johannesburg,South Africa |
Jozi Cats is a South African gay and inclusive rugby club founded in 2015 and based inJohannesburg. The club is Africa's first gay and inclusive rugby club.[1]
The club was founded in 2015. During 2016 the club launched a recruitment campaign challenging homophobic slurs and stereotypes. The campaign, which attracted international attention, features posters of team members accompanied by words such as "queen", "fairy" and "pansy".[2][3]
The club has toured towns and cities across South Africa such asBloemfontein,Port Elizabeth,Cape Town andStellenbosch spreading the message of tolerance and inclusiveness in sport.[4]
In April 2017, after gaining the sponsorship ofExclusive Books, the largest book-selling chain in South Africa the Jozi Cats became the first non-European club invited to participate in the biennialUnion Cup which was held inMadrid.[5]
With a small number of members, and difficulty the recruiting sponsors or number of members needed to be taken seriously as a rugby club, then-Chairman Teveshan Kuni approached then head-ofHavas Public RelationsArchived 18 September 2017 at theWayback Machine Chris Verrijdt to see if some media attention could be generated to help bolster numbers. Verrijdt created the "Rugby That's So Gay!" campaign that focused on the same ideals the team were founded upon; an all-inclusive rugby team that uniquely addressed the issue of homophobia by way of sports.[citation needed]
The media campaign, which consisted of seven images of current players accompanied by a homophobic slur, and a group image announcing the name of the campaign was a success - grabbing the attention of over 315 million people in over 126 countries and was picked up by many international news outlets including Australia,[6] United States of America,[7] and a large amount of support via social media.[citation needed]
