José María Cruz Novillo | |
|---|---|
| Born | 1936 (age 88–89) |
| Monuments | Escuela de Arte Cruz Novillo |
| Other names | Cruz Novillo |
| Occupation | Designer |
| Known for | logos |
| Website | Official website |
José María Cruz Novillo (born 1936) is a Spanish sculptor, engraver, painter and designer.[1]
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Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid.
He designed many logos. Among them, that of the newspaperEl Mundo, the version of thefist and rose used by thePSOE, radiochainCOPE,Spanish post service,Endesa,Banco Pastor,Repsol,Fundación ONCE,Diario 16,Antena 3 Radio, the first logo ofAntena 3 TV,El Economista,Renfe railways, Spanish policeCuerpo Nacional de Policía,Tesoro Público. He designed a series ofpeseta bills. He also co-authored thecoat of arms and theflag of theComunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of theGovernment of Spain[2]
He also designed film posters forBarrio,Los lunes al Sol,El Sur,El Espíritu de la Colmena,Pascual Duarte,El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B.,La escopeta nacional, Familia and others, mostly those produced byElías Querejeta.[2]
He chaired[when?] the Spanish Association of Design Professionals (Asociación Española de Profesionales del Diseño, AEPD).[3] He is also an honor fellow of the Madrid association di_mad.[4]
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As a sculptor, he has participated in theSão Paulo Art Biennial,World Fair of New York and art fairs such asFIAC (art),Basel Art,Art Cologne and since 1985 in most editions ofARCO.[citation needed]
Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept many of his works combine a variable number of monochrome, sound, photographic or tri-dimensional elements. In 2008 he finished the"Diafragma Decafónico de Dígitos" ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to producesynesthesia.[5] In ARCO'10 he presented"Diafragma dodecafónico 8.916.100.448.256, opus 14", a "chronochromophonic" work that can be played for 3,392,732 years.
En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect).[6][7][8]
In November 2006 he joined theAcademia de Bellas Artes de San Fernando.[5]
In 1977, Cruz Novillo designed the new logo of theSpanish Socialist Workers' Party (PSOE), a redesign of the emblem created by Marc Bonnet for the FrenchSocialist Party in 1969, and shared by a number of parties around the world as well as by theSocialist International. His work was inspired by an earlier redesign by the DutchLabour Party (PvdA). Cruz Novillo’s version was later picked up, without PSOE authorization, by theSocialist Party of Albania.The PSOE stated that it owned copyright on the Spanish version, although it was not clear if designer Cruz Novillo also maintained rights over it.[9][10][11]
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