Joel Owsley Cheek | |
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| Born | December 8, 1852 Burkesville, Kentucky, U.S. |
| Died | December 14, 1935 (aged 83) Jacksonville, Florida, U.S. |
| Alma mater | Transylvania University |
| Occupations |
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| Spouse | Minnie Ritchey |
| Children | 11 |
Joel Owsley Cheek (December 8, 1852 – December 14, 1935) was an American businessman and philanthropist. He was the founder of theMaxwell House coffee brand.
Cheek was born on December 8, 1852, inBurkesville, Kentucky.[1][2] He attendedTransylvania University in 1868.[1][2]
Cheek began his career as a school teacher for two years.[1][2] He subsequently became a peripatetic salesman for the Webb Wholesale Grocery Company Tennessee and Kentucky.[1] Cheek invested in the company, and it became known as Cheek, Webb & Co.[1]
With investors L. T. Webb, J. J. Norton and J. W. Neal, Cheek opened a coffee shop in Downtown Nashville in 1901.[1] They persuaded the owners of theMaxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand.[1] They began using the slogan "good to the last drop" in 1917.[1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased byGeneral Foods.[1] However, he was featured in Maxwell House advertisements until his death.[1]
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Cheek gave away much of his fortune to educational institutions, civic improvement campaigns, recognized charities and other worthy causes."[3]
Cheek married Minnie Ritchey in 1873.[1][2] He had eleven children.[4] He resided inNashville, Tennessee: first at 513 Woodland Street inEast Nashville and later 209 Louise Avenue nearCentennial Park andVanderbilt University.[4] His cousins were the owners ofCheekwood, which later became a museum.[1] Cheek was a Christian, and a strong advocate ofprohibition.[3] He never smoked or drank.[3]
Cheek died on December 14, 1935, inJacksonville, Florida.[4] His portrait hangs in the Cumberland County Library in Burkesville, KY.[5]
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