The Jetour brand was launched on January 22, 2018.[3] During the brand launch, the original Jetour X70 crossover SUV was also introduced, riding on a new chassis called the iPeL, or intelligent platform of e-network and lightweight.[6] Later in April during the 2018Beijing Auto Show, Jetour introduced the Jetour X Electric Concept Car, which previewed the Jetour X90 crossover SUV.[7] The entire Jetour product range would also be no smaller than midsize segments, with options for 5, 6, or 7-seat configurations, while offeringInternal combustion engine, fully electric, andplug-in hybrid.[8]
Logomark since 2023, used by the Jetour Shanhai product line in China
In July 2021, Yin Tongyue, chairman of Chery Holding Group announced that Jetour would be rebranded to Jetour Automobile, and will be "on an equal footing" with other brands under the group. The brand targeted to achieve an annual sales of 1 million vehicles by 2026.[9][4]
Outside China, the Jetour brand is available in the Middle East,[12] the Philippines, Jamaica,[13] Georgia,[14] Russia,[15] Egypt,[16] Indonesia, Cambodia,[17] Malaysia[18] and some Latin American markets, such as Argentina,[19] Chile, the Dominican Republic,[20] Peru,[21] Uruguay,[22] Mexico,[23] Panama,[24] Ecuador,[25] and African markets, such as South Africa,[26] and Nigeria.[27]
In April 2023, during the 2023 Manila International Auto Show, the Jetour brand was launched for the Philippine market.[14][28] The brand was launched in Russia in 2023.[15]
In April 2024, Jetour confirmed that it is preparing to produceright-hand drive vehicles to enter right-hand drive markets such as Indonesia and Malaysia.[29] In February 2025, United Motors launched Jetour vehicles in Pakistan, by introducing the Jetour Dashing and Jetour X70 Plus.[30] In April 2025, Jetour Auto Malaysia officially launched the Jetour Dashing in Malaysia.[31] The Jetour Dashing will be locally assembled in Malaysia.[32]
Jetour announced its arrival in Brazil with its own operation, with a launch scheduled for the first quarter of 2026.[33]
Kunlun is acar platform used by the Jetour Freedom, Jetour Traveller and Jetour Dashing. It supports BEV, PHEV, EREV for SUVs, off-roaders, and pickup trucks.[43][44]
In April 2024, Jetour acquired a manufacturing plant fromSoueast.[45] Located inFuzhou, Fujian, it has an annual production capacity of 200,000 vehicles.[46][47]
^ab"捷途汽车独立！是奇瑞不要了？还是翅膀硬了？" [Jetour Auto becomes independent! Does Chery no longer want it? Or has it become too independent?].www.sohu.com. 2021-07-08. Retrieved2024-09-26.
^"捷途汽车正式"独立"，2026年实现年销百万辆目标" [Jetour Auto officially becomes independent, aims to achieve annual sales of one million vehicles by 2026].m.ne-time.cn. 2021-07-12. Retrieved2024-09-26.
568,387 vehicles (2024)[2]
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