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| Type | Pilsner-type rice beer |
|---|---|
| Origin | Malaysia |
| Ingredients | Rice, malt, hops, yeast |
| Website | www |
Jaz Beer is apilsner-typericebeer, the first and only brand brewed inMalaysia.[1] It is produced usingrice (rather than the usualbarley), importedmalt, importedhops, and Germancultivated yeast. Due to Malaysianlicensing laws, the product sale is limited to non-Muslims atRefreshment Outlets, such ascoffee shops,restaurants andfood courts; ornight entertainment outlets, aspubs,karaoke,clubs,Beer gardens and late-opening restaurants.
Unlike many developed countries, in Malaysia the majority of alcohol consumption occurs on premises. The 60% of the population that isMalay andMuslim is reputed not to drink, as opposed to theIndian andChinese minorities.[2] The latter has been continuously targeted by Jaz advertising, with much of their marketing material published in Chinese[citation needed] and the selection of Ethnic Chinese celebrities, asGillian Chung.[3]
