Jagdish N. Sheth (born 1938) is the Charles H. KellstadtProfessor ofMarketing at theGoizueta Business School ofEmory University.[1] He was a prominent member of the core team during the initial years of theIndian Institute of Management Calcutta, the firstIndian Institute of Management.[2] Professor Sheth was awarded by thePadma Bhushan award in 2020 for his work in literature and education in the United States.[3]
Sheth was born inBurma (nowMyanmar) to aJain family. His father had migrated from Western India to Burma to set up a business as a rice merchant. In 1941, the family emigrated to India asrefugees in the wake of theJapanese invasion of Burma. He received most of his schooling inMadras (nowChennai). It was here that he met his future wife, Madhuri Shah, at a local literacy society for high school students that he had founded.[citation needed]
Sheth came to theUnited States to further his academic career and received hisMBA at theUniversity of Pittsburgh in 1962.[4] He was fascinated by thepsychologicaltheories being advanced at that time and pursued a career inacademia. During the mid-1960s he studied and researched atMIT,Columbia and the University of Pittsburgh, where he received his PhD in 1966 from itsKatz Graduate School of Business. It was during this period that he started developing his "Theory of Buyer Behavior". A book which he co-authored with his mentor Professor John Howard[which?] provided the foundation for the future of research in the field ofconsumer psychology andmarketing.
In 2017, he was named a fellow of the Association for Consumer Research.[5]
Sheth has published more than 200 articles in journals and has written a number of books. His books includeTectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia,[6]The Rule of Three: Surviving and Thriving in Competitive Markets,Clients for Life: How Great Professionals Develop Breakthrough Relationships, andHandbook of Relationship Marketing. In 2007, he publishedThe Self-Destructive Habits of Good Companies. In 2008, he publishedChindia Rising. In 2014, he publishedThe Accidental Scholar.[7]
The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh'sUniversity Center for International Studies.[4]
In 2003, Sheth founded the "India, China & America Institute" (ICA Institute), a non-profit group that published newsletters and held seminars related to emerging markets, commercial growth, and alignment of policies between those three nations.[8]
He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students.[9]
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