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Jack Valenti | |
|---|---|
 | |
| Chairman and Chief Executive Officer of theMotion Picture Association of America | |
| In office June 1, 1966 – September 1, 2004 | |
| Preceded by | Eric Johnston |
| Succeeded by | Dan Glickman |
| White House Chief of Staff | |
De facto | |
| In office July 8, 1965 – June 1, 1966 | |
| President | Lyndon B. Johnson |
| Preceded by | Bill Moyers (de facto) |
| Succeeded by | W. Marvin Watson (de facto) |
| White House Appointments Secretary | |
| In office November 22, 1963 – February 1, 1965[1] | |
| President | Lyndon B. Johnson |
| Preceded by | Kenneth O'Donnell |
| Succeeded by | W. Marvin Watson |
| Personal details | |
| Born | Jack Joseph Valenti (1921-09-05)September 5, 1921 Houston,Texas, U.S. |
| Died | April 26, 2007(2007-04-26) (aged 85) Washington, D.C., U.S. |
| Resting place | Arlington National Cemetery |
| Spouse | |
| Children | 3 |
| Education | University of Houston (BBA) Harvard University (MBA) |
Jack Joseph Valenti (September 5, 1921 – April 26, 2007) was an American political advisor and lobbyist who served as a Special Assistant to U.S. PresidentLyndon B. Johnson. He was also the longtime president of theMotion Picture Association of America. During his 38-year tenure in the MPAA, he created theMPAA film rating system, and was generally regarded as one of the most influential pro-copyrightlobbyists in the world.
Valenti was born on September 5, 1921, inHouston, the son of Italian immigrants. He attendedSam Houston High School. DuringWorld War II, he was afirst lieutenant in theUnited States Army Air Force. Valenti flew 51 combat missions as the pilot-commander of aB-25 medium bomber and received four decorations, including theDistinguished Flying Cross andAir Medal.
Valenti graduated from theUniversity of Houston in 1946 with a BA. During his time there, he worked on the staff of the university newspaper,The Daily Cougar, and was president of the university's student government. Valenti would later serve on the university's board of regents.
After earning an M.B.A. fromHarvard University in 1948, Valenti worked forHumble Oil in its advertising department, where he helped the company's Texas gas stations jump from fifth to first in sales through a "cleanest restrooms" campaign.
In 1952, he and a partner named Weldon Weekley founded Weekley & Valenti, an advertising agency, with oil companyConoco as its first client. In 1956, Valenti met then Senate Majority LeaderLyndon B. Johnson. Weekley & Valenti branched out into political consulting and added RepresentativeAlbert Thomas, a Johnson ally, as a client. In 1960, Valenti's firm assisted in the Kennedy-Johnson presidential campaign.[2]
Valenti served as liaison with the news media during PresidentJohn F. Kennedy and Vice PresidentLyndon B. Johnson's November 22, 1963, visit toDallas, Texas, and Valenti was in the presidential motorcade. Following theassassination of President Kennedy, Valenti was present at Johnson's swearing-in aboardAir Force One, and flew with him to Washington. He then became the first "special assistant" to Johnson'sWhite House and lived there for the first two months of Johnson's presidency.[3] In 1964, Johnson gave Valenti the responsibility to handle relations with the Republican Congressional leadership, particularlyGerald Ford andCharles Halleck from theHouse of Representatives, and theSenate'sEverett Dirksen.[4]
Valenti later called Johnson "the most single dominating human being that I've ever been in contact with" and "the single most intelligent man I've ever known".[5] In a speech before theAmerican Advertising Federation in 1965, Valenti said: "I sleep each night a little better, a little more confidently, because Lyndon Johnson is my president."[2][6]
Valenti later criticized film directorOliver Stone for the 1991 movieJFK. He called the movie a "monstrous charade" and said, "I owe where I am today to Lyndon Johnson. I could not live with myself if I stood by mutely and let some filmmaker soil his memory."[7]
In 1966, Valenti, at the insistence ofUniversal Studios chiefLew Wasserman and with Johnson's consent, resigned his White House commission and became president of theMotion Picture Association of America. With Valenti's arrival in Hollywood, the pair were lifelong allies, and together orchestrated and controlled how Hollywood would conduct business for the next several decades.
William F. Patry, a copyright attorney for theBill Clinton administration, who observed Valenti firsthand says:
His personal passion and extreme comfort around politicians gave him credibility that others ... would lack. Mr Valenti was a consummate salesman, who like all great salesmen ... worked himself up into believing the truth of his clients' message. Those privileged to see Mr Valenti offstage – talking openly with his clients about what could or could not be achieved, and what artifice would or would not work – are aware that Mr Valenti's clients frequently disagreed with his advice and directed him to deliver a different message through a different artifice. [He] was a great actor working on the stage of Washington DC (and sometimes globally) on behalf of an industry that appreciated his craft, but that never let him forget that the message was theirs and not his.[8]
In 1968, Valenti developed theMPAA film rating system,[9] which initially comprised four distinct ratings: G, M,R andX. The M rating was soon replaced by GP, and changed to PG in 1972. The X rating immediately proved troublesome, since it was not trademarked and therefore used freely by the pornographic film industry, with which it became most associated. Mainstream films such asMidnight Cowboy andA Clockwork Orange were assumed by the public to be pornographic because they carried the X rating. In 1990, the trademarked "adults only"NC-17 rating was introduced as a replacement for the non-trademarked X-rating. The PG-13 rating had been added in 1984 to provide a greater range of distinction for audiences and was first proposed bySteven Spielberg.[10]
During the late 1970s and early 1980s, Valenti became notorious for his flamboyant attacks on theSonyBetamaxVideo Cassette Recorder (VCR), which the MPAA feared would devastate the movie industry. He famously told acongressional panel in 1982, "I say to you that the VCR is to the American film producer and the American public as theBoston strangler is to the woman home alone."[11] Despite Valenti's prediction, thehome video market ultimately came to be the mainstay of movie studio revenues throughout the 1980s and 1990s.
In 1998, Valenti lobbied for the controversialDigital Millennium Copyright Act, arguing thatcopyright infringement via the Internet would severely damage the record and movie industries.[12]
In 2003, Valenti found himself at the center of the so-calledscreener debate, as the MPAA barred studios and many independent producers from sending screener copies of their films to critics and voters in various awards shows. Under mounting industry pressure and a courtinjunctionAntidote Int'l Films Inc. et al. v MPAA (November 2003), Valenti backed down in 2004, narrowly avoiding a massive and embarrassingantitrust lawsuit against the MPAA.
The Coalition of Independent Filmmakers'Jeff Levy-Hinte, IFP/Los Angeles executive director Dawn Hudson and IFP/New York executive director Michelle Byrd said in a joint statement, "By obtaining a court order to force the MPAA to lift the screener ban last December, the Coalition enabled individual distributors to determine when and in what manner to distribute promotional screeners." It was viewed as Valenti's greatest professional loss.
Valenti received theDistinguished Flying Cross andAir Medal for his service with theArmy Air Force during theSecond World War.In 1969, Jack Valenti received theBronze Medallion, New York City's highest civilian honor.In 1985, Jack Valenti received the FrenchLégion d'Honneur.[13][14]
In 2002, the University of Houston bestowed Valenti an honorary doctorate.
In December 2003, Valenti received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of theYale School of Management.
In June 2005, the Washington DC headquarters of the Motion Picture Association of America, was renamed the Jack Valenti Building. It is located at 888 16th St. NW, Washington DC, very close to the White House. Jack Valenti maintained an office on the 8th floor, outside the MPAA's space, until his death.
In April 2008, the University of Houston renamed its School of Communication to the Jack J. Valenti School of Communication in his honor. Valenti was one of the school's notable alumni.[15]
Valenti's salary in 2004 was reported to be $1.35 million, which made him the seventh-highest paid Washington trade group chief, according to theNational Journal.
Valenti was nominated for President of the United States by theAlfalfa Club in 2004.
In August 2004, Valenti, then 82, retired and was replaced by former U.S.Congressman andSecretary of AgricultureDan Glickman. The previous head of the ratings system,Joan Graves, was appointed by Valenti.
After retirement from the MPAA, he became involved in technology-related venture capital activities, such as joining the Advisory Board of Legend Ventures where he advised on media investment opportunities. He also remained a supporter of causes linked to his Italian American heritage and was a member of the National Italian American Foundation (NIAF) for more than 20 years.
After retiring from the MPAA in 2004, Valenti became the first President of Friends of the Global Fight Against AIDS, Tuberculosis, and Malaria, an organization founded by philanthropistsEdward W. Scott and Adam Waldman. The founders wanted to support theGlobal Fund to Fight AIDS, Tuberculosis and Malaria in its work to prevent millions of people from dying of preventable and treatable diseases each year. Under Valenti's leadership, Friends of the Global Fight oversaw a steady increase in U.S. funding for the Global Fund, resulting in a large-scale, positive impact in the fight against AIDS, tuberculosis and malaria. Valenti remained President of Friends of the Global Fight until his death in 2007.[16]
Valenti married Mary Margaret Wiley who served on the staff of PresidentLyndon B. Johnson. They had three children: John, Alexandra, and Courtenay Valenti, who became aWarner Bros. studio executive. He died just before their forty-fifth wedding anniversary.
Nancy Clark Reynolds had been a love interest of Valenti.[17]
In 1964, theFederal Bureau of Investigation conducted an investigation concerning whether Valenti had a sexual relationship with a male photographer, at a time when homosexual acts were still illegal in many parts of the United States. The investigation concluded that there was no evidence of Valenti being homosexual.[18]
In 1995, Valenti voiced himself in the two-partFreakazoid! episode "The Chip", where he helped recount the origin of the titular hero; he also lectured about movie ratings using stickers of a family, and made frequent references to his cheeks.
In the 2016 filmJackie, about the life of First LadyJacqueline Kennedy Onassis afterKennedy's assassination, Valenti is portrayed byMax Casella.
Valenti died from complications of a stroke at his home in Washington on April 26, 2007, at the age of 85.[19] He is buried atArlington National Cemetery under a veteran's gravestone, which lists both his war decorations and his years as president of the MPAA.[20] His memoirsThis Time, This Place: My life in war, the White House and Hollywood were published on May 15, 2007, a few weeks after his death.[2]
Following his death, the National Italian American Foundation (NIAF) launched the NIAF Jack Valenti Institute, which provides support to Italian-American film students, in his memory. DirectorMartin Scorsese launched the institute at the Foundation's 32nd Anniversary Gala, after receiving an award from Mary Margaret Valenti.
| Political offices | ||
|---|---|---|
| Preceded by | White House Appointments Secretary 1963–1965 | Succeeded by |
| Preceded by Bill Moyers De facto | White House Chief of Staff De facto 1965–1966 | |
| Non-profit organization positions | ||
| Preceded by | President of theMotion Picture Association of America 1966–2004 | Succeeded by |
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