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| Company type | Public (Societas Europaea) |
|---|---|
| Euronext Paris: DEC CAC Mid 60 Component | |
| ISIN | FR0000077919 |
| Industry | Outdoor advertising |
| Founded | 1964; 61 years ago (1964) |
| Founder | Jean-Claude Decaux |
| Headquarters | , France |
| Revenue |  €3.57 billion (2023) |
| €209.2 million (2023) | |
| Owners |
|
Number of employees | 13,030 (2016) |
| Parent | JCDecaux Holding |
| Subsidiaries |
|
| Website | jcdecaux |
JCDecauxSE (French pronunciation:[ʒisedəˈko]zhee-say-də-KOH) is a Frenchmultinational corporation focused onoutdoor advertising. As of 2016, it is the largest company in its sector worldwide with adverts on 140,000bus stops and 145 airports.[2] The company is headquartered inNeuilly-sur-Seine, near Paris, France.
The company was founded in 1964 inLyon byJean-Claude Decaux[3] who led the company until 2000.[2] The company is still majority-owned by the Decaux family, with most of the remaining stock listed onEuronext Paris.[1] The founder's sons,Jean-François Decaux andJean-Charles Decaux, alternate as thechief executive officers.
The company's chief international competitor isClear Channel Outdoor.
Jean-Claude Decaux[4] (1937-2016) first created a company in 1955 that specialised inoutdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.[5]
In 1999, the group acquired Havas Media Communication and Avenir.[6] This acquisition allowed the group to expand into the large-format advertising market and advertising in airports. In 2001, JCDecaux entered the Euronext Stock Exchange[7] with an opening share price of €16.50. In 2002, Jean-Claude Decaux passed the management of the company on to two of his three sons, Jean-Charles Decaux and Jean-François Decaux , who then became co-CEOs of the company.[5]
In 2011, JCDecaux acquired Frenchkiosk business MediaKiosk.[8]
In January 2022, JCDecaux reported its 2021 revenue as $3.06 billion, an increase of 18.7%, which was perceived as an indication that the out-of-home market had recovered from the disruption caused by theCOVID-19 pandemic restrictions of the previous years.[9][10]
During the2021 Finnish municipal elections, a campaign inHelsinki public transport run by JCDecaux on the behalf of theFinns Party was accused of racism and spreading inflammatory messages by suggesting that immigrants are preferred to the native Finns in the allocation of municipally owned rental housing in Helsinki. Consequently, JCDecaux andHelsinki City Transport have decided to cancel the campaign. This in turn was criticized by the Finns Party, including by its chairmanJussi Halla-aho, however, the party's request for a formal police investigation was denied.[11][12]
During the early campaign before the2025 Norwegian parliamentary election, the company was criticized for running an advertisement campaign on theOslo Metro echoingRussian disinformation techniques and opposingNorwegian military aid toUkraine following theRussian invasion. The campaign was ostensibly funded by a newly established pro-Russian partyPeace and Justice (FOR). However, the party neither reported donations anywhere near the required amount nor disclosed its funding sources, leading to strong suspicions of foreign interference and possible Russian financing. As a result, the Political Parties Act Committee launched an investigation into the campaign. JCDecaux’s Norway head, Gisle Holst Roness, declined to disclose how much the company was paid.[13] The campaign also drew sharp criticism from Oslo Sporveiers Arbeiderforening (OSA), the city’s largest transport union, which denounced the ads as “populist, divisive and irresponsible,” stating that such messages “pollute the urban environment” and “undermine fundamental values such as international solidarity and the fight for peace and democracy.”[14] The campaign was aborted after the party has accused the operatorSporveien, and consequently JCDecaux, ofbreach of contract due to the widespread vandalism aimed at the anti-Ukraine posters.[15]
JCDecaux operates fleets of city bicycles under the brand Cyclocity.[16]
The cities that have implemented JCDecaux's bicycle rental systems are listed below.[17]
To sort this table by any column, click on the
icon next to the column title.
| City | Country | Years of operation | System name | Stations | Bikes |
|---|---|---|---|---|---|
| Amiens |  France | since 2008 | Vélam | 26 | 313 |
| Besançon | France | since 2007 | VéloCité | 30 | 200 |
| Brisbane |  Australia | since 2010 | CityCycle | 150 | 2000 |
| Brussels |  Belgium | since 2009 | Villo! | 360 | 5000 |
| Cergy-Pontoise | France | since 2009 | VélO2 | 42 | 400 |
| Córdoba |  Spain | since 2003 | Cyclocity | 4 | 35 |
| Créteil | France | since 2010 | Cristolib’ | 10 | 130 |
| Dublin |  Ireland | since 2009 | Dublinbikes | 102 | 1500 |
| Gijón | Spain | since 2003 | Gijon-Bici | 8 | 64 |
| Gothenburg |  Sweden | since 2010 | Styr & Ställ | 50[18] | 600[18] |
| Kazan |  Russia | 2013-2020[19] | Veli’K[20] | 6 | 120[21] |
| Lillestrøm |  Norway | since 2013 | Bysykkel | 5 | 50 |
| Ljubljana |  Slovenia | since 2011 | BicikeLJ | 84[22] | 840[22] |
| Lund | Sweden | since 2014 | Lundahoj | 17 | 250 |
| Luxembourg |  Luxembourg | since 2008 | Vel'oh! | 116 | 1000[23] |
| Lyon | France | since 2005 | Vélo'v | 348 | 4000 |
| Maribor | Slovenia | since 2022 | Mbajk | 22 | 220 |
| Marseille | France | since 2007 | Le vélo | 130 | 1000 |
| Mulhouse | France | since 2007 | Vélocité | 40 | 240 |
| Namur | Belgium | since 2010 | Li Bia Velo | 24 | 240 |
| Nancy | France | since 2008 | VélOstan'lib | 29 | 250 |
| Nantes | France | since 2008 | Bicloo | 102 | 880 |
| Rouen | France | since 2007 | Cy'clic | 20 | 250 |
| Santander | Spain | since 2008 | Tusbic | 15 | 200 |
| Seville | Spain | since 2007 | Sevici | 260 | 2500 |
| Toulouse | France | since 2007 | VélôToulouse | 253 | 2400 |
| Toyama |  Japan | since 2010 | Cyclocity-Toyama | 15 | 150 |
| Valencia | Spain | since 2010 | Valenbisi | 275 | 2750 |
| Vienna |  Austria | 2003-2022[24] | City Bike | 116 | 1500 |
| Vilnius |  Lithuania | since 2013 | Cyclocity Vilnius | 37 | 300 |
JCDecaux operates in more than 75 countries across five continents. 77.9% of JCDecaux's annual revenue comes from outside of France.[25]
JCDecaux originated in France.[5]
Thanks to its partnership with Wall AG, the company settled in Germany in 1982 and then in Turkey in 1996.
JCDecaux UK was founded in the United Kingdom in 1984 and is the market leader in outdoor advertising. In 2005, JCDecaux UK unveiled the UK's tallest outdoor advertising structure: the M4 Torch. JCDecaux won several important contracts such as: a contract for Outdoor Advertising at St Pancras International in London (2011),[26] and National Rail Outdoor Advertising and BAA Advertising Contracts at Heathrow, Heathrow Express, Aberdeen, Edinburgh, and Glasgow Airports. In 2010, JCDecaux completed the acquisition of UK rival Titan Outdoor.[27] In 2015, JCDecaux won the Transport for London (TfL) bus shelter advertising contract.[28]
JCDecaux can now be found in most European countries, including Luxembourg (1985), the Netherlands (1986), Finland (1989), Sweden (1989), Spain (1990), Slovakia (1990), Czech Republic (1995), Norway (1998), Ireland (1999), Poland (1999) and in Hungary (2012). JCDecaux can also be found in the Baltic states (2002), Bulgaria (2007), and Ukraine (2007).[29] Additionally, JCDecaux is present in Denmark (AFA JCDecaux Denmark) since 1989, in Italy (IGPDecaux) since 1995, in Iceland (AFA JCDecaux Iceland) since 1998, in Switzerland (APG|SGA) since 1999, in Austria (Gewista) since 2001, in Croatia and Slovenia (Europlakat) since 2001, in Serbia (Alma Quattro) since 2003 and in Russia (Russ Outdoor) since 2007 through equity or joint ventures.
JCDecaux has been present in the United States since 1993 in major cities and 26 US airports, including New York,[30]Washington, D.C.,[31] andLos Angeles.[32] JCDecaux entered Canada in 2002.
Its North America division has its head office350 Fifth Avenue inMidtown Manhattan,New York City.[33]
JCDecaux moved into Brazil and Argentina in 1998. The company is also a part of the outdoor market in Argentina, Uruguay (2000), and Chile (2001). JCDecaux won a contract for 1000 digital clocks in São Paulo (2012), completing the acquisition of 85% of EUMEX.[34]
The company's operation also covers the Middle East with offices established inDubai andAbu Dhabi in theUnited Arab Emirates,Doha inQatar,Tel Aviv inIsrael, as well asRiyadh,Jeddah,Dammam andMadinah inSaudi Arabia. JCDecaux signed a 20-year exclusive street furniture contract to provide the City ofMuscat, the capital of theSultanate of Oman, with a wide range of advertising street furniture.[35]
JCDecaux is present in the following African countries: Cameroon, Cote D'Ivoire, Gabon, Nigeria, Malawi, Mauritius, Réunion, Tanzania, Angola, BotswanaEswatini, Lesotho, Mozambique, Namibia, Zambia, and Zimbabwe.
JCDecaux expanded to Australia in 1997. In Asia, JCDecaux can be found inSingapore andThailand (1999), Japan (2000, asMCDecaux) and South Korea (2001). JCDecaux entered China in 2004, in seven airports, includingHong Kong,Shanghai andBeijing. The company also has a presence inIndia (2006),Uzbekistan (2006),Kazakhstan (2007) andMongolia (2014).[36]
In 2018, the company acquired the Australian companyAPN Outdoor.[37]
According to JCDecaux, they have been maintaining and building about 1200 bus shelters within theNDMC since 2006 on their behalf.[38] In March 2020, JCDecaux reported that they had been disinfecting bus shelters in Delhi in order to combat the spread ofCOVID-19 effectively.[39]
And rival outdoor advertising companies:
Head Office 3 Park Avenue, 33rd Fl New York, NY 10016
Media related toJCDecaux at Wikimedia Commons
