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|
 | |
| Country | Italy |
|---|---|
| Broadcast area | Italy Vatican City San Marino Switzerland Monaco signals reachMalta. |
| Headquarters | Milan, Italy |
| Programming | |
| Language | Italian |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Mediaset (MFE - MediaForEurope) |
| Sister channels | Italia 2 Rete 4 Canale 5 20 Iris 27 Twentyseven La5 Cine34 Focus Top Crime Boing Boing Plus Cartoonito TGcom24 Mediaset Extra |
| History | |
| Launched | 3 January 1982; 43 years ago (1982-01-03) |
| Links | |
| Website | Italia 1 |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 6 (HD) |
| Streaming media | |
| Mediaset Infinity | Italia 1 |
Italia 1 (Italian pronunciation[iˈtaːljaˈuːno]) is an Italianfree-to-air television channel on theMediaset network, owned byMFE - MediaForEurope. It is aimed at both a young adult and adult audience.
Italia 1 was launched on 3 January 1982 and, was originally owned by Rusconi; after a few months, however, due to the aggressivedumping practices ofSilvio Berlusconi's rival networkCanale 5, Rusconi was forced to sell the majority of his company toFininvest, allowing Berlusconi to further strengthen his media holdings.
Launched on 3 January 1982 by print media editor Edilio Rusconi, Italia 1 was born from the idea of a network supported by twenty regional broadcasting stations, some owned by Rusconi himself and others simply affiliated to broadcast throughout Italian territory on the 'ploy' ofinterconnection. The lead broadcasting station is Milan-based Antenna Nord, but Rome's Quinta Rete also played an important role. Lillo Tombolini was the executive director, and the channel's presenter was a young Gabriella Golia, who was already the face of Antenna Nord.
During its early years, Rusconi's growing national channel started its programming at noon, with a segment dedicated to children's programming, during which various animated shows (particularlywestern cartoons) were broadcast, as well as successful original television series such asStar Trek. In the early afternoon, air-time was then given to region-specific broadcasts, and later on, more television series and a mid-afternoon children's programming block calledBim Bum Bam, which offered numerous cartoons and animated series over the years, mostly American imports, such asThe Smurfs,Snorks,Count Duckula,Police Academy,Iznogoud,Inspector Gadget,Batman: The Animated Series,Spiff and Hercules, andAlvin and the Chipmunks among others.
In the late afternoon hours, the channel again broadcasts from local stations, alongside airing an episode of a television series the following hour (such asPaper Moon. Generally in the early evening hours, two movies and one television series was broadcast. The network also offered plenty of air-time to sport programs dedicated to soccer, boxing, basketball and motor racing, includingAndrea De Adamich'sGrand Prix. Primetime hours on Italia 1 were dedicated to predominantly American imports such asFalcon Crest,Kojak,The Big Valley,Project UFO, andMork & Mindy.
On 23 April 1982, an official agreement was made between Gruppo Rusconi and the American networkCBS for technical assistance and program sharing. However, only a few months after its appearance on a national scale, funds began to dwindle, mostly due to exorbitant costs of managing broadcast transmission systems, something a print editing house such as Rusconi probably wasn't aware of, but also due to the aggressive advertising policy from its main rival network,Canale 5. In fact, Rusconi's network relied on an external advertising provider, La Publikompass, to sell advertising space whileBerlusconi's channel took advantage of owning its own advertising provider, Publitalia, which could easily personalise ad packages to clients usingdumping practices.[citation needed]
On 6 September 1982, Rusconi signed a collaboration agreement withSilvio Berlusconi, the owner ofCanale 5, mainly focusing on a common policy for the management of advertising limits but also concerning the communal use of high frequency networks and the sharing of some programs. However, on 30 November of that same year, the Rusconi group were forced to sell the network for about 29 billion lire (approximately €15 million) to Berlusconi, who merged it with "Rete 10", also owned by Berlusconi, to found the new Italia 1, which, according to theFininvest company, is geared towards a young audience.[citation needed]
Below, average monthly listening data in the total day received by the issuer.[1]
| January | February | March | April | May | June | July | August | September | October | November | December | Average (per year) | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2008 | 10.83% | ||||||||||||
| 2009 | 9.85% | 9.63% | - | 10.51% | 10.56% | 12.09% | 11.66% | 11.15% | 10.68% | 10.23% | 9.71% | 9.39% | 10.50% |
| 2010 | 9.00% | 8.67% | 9.09% | 9.35% | 9.71% | 9.49% | 9.85% | 9.39% | 9.22% | 8.97% | 8.97% | 8.62% | 9.19% |
| 2011 | 8.25% | 7.92% | 8.24% | 8.31% | 8.37% | 8.89% | 9.01% | 8.57% | 8.20% | 3.70% | 8.58% | ||
| 2012 | 7.85% | 7.54% | 7.64% | 7.89% | 7.81% | 7.62% | 7.44% | 6.84% | 7.20% | 6.98% | 6.62% | 6.46% | 7.33% |
| 2013 | 6.47% | 6.43% | 6.58% | 6.34% | 6.59% | 6.75% | 6.69% | 6.45% | 6.63% | 6.43% | 6.49% | 6.54% | 6.53% |
| 2014 | 6.15% | 6.04% | 6.10% | 5.84% | 5.63% | 5.71% | 6.08% | 6.44% | 6.25% | 5.95% | 5.75% | 6.05% | 5.99% |
| 2015 | 5.54% | 5.46% | 5.95% | 5.94% | 5.47% | 5.79% | 5.92% | 5.84% | 5.51% | 5.53% | 5.56% | 5.44% | 5.66% |
| 2016 | 5.52% | 5.07% | 5.33% | 5.27% | 4.97% | 4.91% | 5.40% | 5.10% | 5.11% | 5.20% | 5.33% | 5.45% | 5.22% |
| 2017 | 5.00% | 4.80% | 5.19% | 5.00% | 4.96% | 5.00% | 5.16% | 4.96% | 4.77% | 5.04% | 4.98% | 5.23% | 5.01% |
| 2018 | 4.67% | 4.69% | 5.13% | 4.77% | 4.65% | 9.10% | 4.62% | 4.62% | 4.38% | 4.65% | 4.63% | 4.61% | 5.00% |
| 2019 | 4.57% | 4.47% | 4.78% | 4.85% | 4.39% | 4.50% | 4.65% | 5.07% | 4.89% | 5.26% | 5.26% | 5.41% | 4.83% |
| 2020 | 4.87% | 4.34% | 5.04% | 4.87% | 4.54% | 4.63% | 4.71% | 4.87% | 4.66% | 4.70% | 4.75% | 4.84% | 4.73% |
| 2021 | 4.38% | 4.50% | 4.53% | 4.54% | 4.39% | 4.21% | 4.36% | 4.51% | 4.20% | 4.15% | 4.14% | 4.25% |
| Name | Period |
|---|---|
| Carlo Freccero | 20 April 1987 – 13 September 1992 |
| Carlo Vetrugno | 14 September 1992 – 11 May 1997 |
| Giorgio Gori | 12 May 1997 – 2 May 1999 |
| Roberto Giovalli | 3 May 1999 – 4 February 2001 |
| Stefano Magnaghi | 5 February 2001 – 19 May 2002 |
| Luca Tiraboschi | 20 May 2002 – 2 November 2014 |
| Laura Casarotto | since 3 November 2014 |
In the past, Italia 1 had continuity announcers. As mentioned earlier, the network's main announcer was Gabriella Golia, who served for 20 years from 1982 to 2002 (Golia was also continuity announcer of Antenna Nord). Other continuity announcers for Italia 1 included Veronica Ghinzani from 1982 to 1984, Manuela Blanchard Beillard in the early 1980s, Fiorella Pierobon from 1982 to 1984 (then official announcer of Canale 5), andLicia Colò from 1982 to 1985. In 2002, Italia 1 removed continuity announcers from the network altogether (the same thing happened in Canale 5 in December 2005).
The voice of Italia 1's promos for many years was Fabrizio Casadio, who announced them from 9 January 1984 to 5 October 1997. Since 1 January 2009, promotions are announced by Raffaele Farina.
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