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Isekai (Japanese:異世界;transl. 'different world', 'another world', or 'other world') is a sub-genre of fiction. It includesnovels,light novels,films,manga,webtoons,anime, andvideo games that revolve around a person or people who are transported to and have to survive in another world, such as afantasy world,game world, orparallel universe, with or without the possibility of returning to their original world. Isekai is one of the most popular genres of anime and shares many of its common tropes – for example, a powerful protagonist who is able to beat most people in the other world in fights. Thisplot device emphasizes worldbuilding and non-protagonist characters, and typically allows the audience to learn about the new world at the same pace as the protagonist over the course of theirquest or lifetime.[1] If the main characters are transported to a game-like world, the genre can overlap withLitRPG. In March 2024, the word "isekai" was added to theOxford English Dictionary.[2][3]
The concept of isekai started inJapanese folktales, such asUrashima Tarō. However, the first modern isekai works wereHaruka Takachiho's novelWarrior from Another World andYoshiyuki Tomino's television seriesAura Battler Dunbine.
The concept of transporting to another world is not new and has featured in ancientJapanese literature, particularly the story of a fishermanUrashima Tarō, who saves a turtle and is rewarded by being brought to a wondrous undersea kingdom. After spending what he believed to be several days there, Urashima returns to his home village only to find himself 300 years in the future. The firstBuck Rogers comic strip, published in 1929, centers on a Pittsburgh mine worker who is trapped in a cave-in and preserved in suspended animation for 400 years. Other precursors to isekai includeportal fantasy stories fromEnglish literature, notably the novelsAlice's Adventures in Wonderland (1865),A Connecticut Yankee in King Arthur's Court (1889),The Wonderful Wizard of Oz (1900),Peter Pan (1904), andThe Chronicles of Narnia (1950).
Although the term "isekai" had not been used in reference to this concept of entering or being taken into another world, there have been many works that have been retroactively considered as part of the isekai genre. The earliest modern Japanese isekai stories includeHaruka Takachiho's novelWarrior from Another World (1979),Tatsunoko ProductionCBN collaborativeChristian animeSuperbook (1981), the anime film adaptation ofThe Wizard of Oz (1982) andYoshiyuki Tomino's animeAura Battler Dunbine (1983).[4][5][6]
The earliest isekai anime to involve the protagonist being trapped in thevirtual world of a video game was the filmSuper Mario Bros.: The Great Mission to Rescue Princess Peach! (1986), based on the hit video gameSuper Mario Bros. (1985); the anime film adaptation involvesMario playing a video game that comes to life, making it an ancestor of the "trapped in a video game" subgenre of isekai.[4]
Other early anime and manga titles that could be classified as isekai includeMashin Hero Wataru (1988 debut),NG Knight Ramune & 40 (1990 debut),Fushigi Yûgi (1992 debut),El-Hazard (1995 debut), andThe Vision of Escaflowne (1996 debut), in which the protagonists stayed similar to their original appearance upon entering a different world.[7][8] Other 1990s titles identified as isekai include the novel and anime seriesThe Twelve Kingdoms (1992 debut),[9] the manga/anime/game franchiseMagic Knight Rayearth (1993 debut),[9] thevisual noveladventure gameYU-NO: A Girl Who Chants Love at the Bound of this World (1996),[10][11] the manga and anime seriesInuyasha (1996 debut), and the anime seriesNow and Then, Here and There andDigimon Adventure (both 1999 debut).Spirited Away (2001) was one of the first isekai anime films known worldwide, although the term "isekai" was not commonly used at the time.[8][5]
Therole-playing adventure gameMoon: Remix RPG Adventure (1997),[12] and theDigimon Adventure (1999 debut) and.hack (2002 debut) franchises, were some of the first works to present the concept of isekai as a virtual world, withSword Art Online (2002web novel debut) following in their footsteps,[13] though this categorization has been disputed,[14] including by theseries' creator.[15]
A popular isekai light novel and anime series in the 2000s wasThe Familiar of Zero (2004 debut), where the male lead Saito is from modern Japan and is summoned to a fantasy world by the female lead Louise.[16]The Familiar of Zero popularized the isekai genre inweb novel andlight novel media, along with the websiteShōsetsuka ni Narō ("Let's Become Novelists"), known as Narō for short.The Familiar of Zerofan fiction became popular on Narō during the late 2000s. Fans ofThe Familiar of Zero also began to write stories with a similar premise where characters from other media transporting to a fantasy world and interacting with each other, and Narō experienced an increase in isekai novels by the end of the 2000s.[17] It eventually spawned a genre of isekai novels on the site (especially after fanfiction was banned on Narō in 2012) which became known as Narō novels.
The Familiar of Zero fanfiction writers eventually began writing original isekai novels, such asTappei Nagatsuki who went on to createRe:Zero (2012 debut). The 2012 anime adaptation ofSword Art Online popularized the isekai genre in anime, which led to more isekai web novels being published on Narō and a number of Narō novels being adapted into anime. It was around this time that the term "isekai" was coined.[18]
In May 2021, Kadokawa announced they would open an "Isekai Museum" in July of the same year.[19]
A common trait in Isekai is that the main character is an ordinary person who thrives in their new environment and overcomes obstacles thanks to modern things in the real world being seen as "extraordinary" in the other world. This can be physical characteristics, such as hair or eye color, or skills and knowledge they learned in their previous life such as cooking, engineering, basic education, or medicine, which are far more advanced in the modern, real world than in the world they are sent to.[20] In some cases, when a main character enters the new world, they gain or manifest a special power or ability that are often referred to as "cheats," which allows for them to adapt to this new world easier and for them to become strong quicker.[21]
InSorcerous Stabber Orphen, an entire population of humans appear in the magically created world, transported fromEarth, and are partially mixed with local dragon-like Heavenly Beings.[22]
In many works, isekai overlaps with theharem andLitRPG genres, where the protagonist gains the affection of several potential love interests, who may or may not be human. One example of this isHarem in the Labyrinth of Another World.[23]
The genre can be divided into two types: "transition into another world" (異世界転移,isekai ten'i) and "reincarnation into another world" (異世界転生,isekai tensei).[24] In "transition into another world" stories, the protagonist gets transported to another world (e.g. by traveling into it, or being magically summoned into it).[24] In "reincarnation into another world" stories, the protagonist is sent into another world after dying in the real world. A common method of death is being run over by a truck and dying, spawning the meme of "Truck-kun", a truck which appears in many isekai series that kills the protagonist, which leads to them reincarnating into a different world.[25]
Since Isekai is defined by the transference of a person or people to another world, the genre does not have restrictions in terms of what settings, story content, or plot devices can be included. As a result, Isekai has allowed for the birth of many subgenres within it.
The protagonist is a person reborn in a new world after being killed. In some works, their appearances and personalities are not altered in any way; however, they are still given special powers as well as a magical object that aids them on their journey. Examples of this areIn Another World with My Smartphone,Farming Life in Another World, andZenshu. Only rarely in anime does the protagonist return to their previous world at the end.
While the protagonist of a classic isekai work is usually a "chosen hero", there have been a number of alternative takes on the concept. One trend is the protagonist reincarnating into the body of an unimportant side character, or even a villain.
The protagonist is not killed, but is instead brought to another world by magic or by an unearthly being (either a god or an alien) to help defeat a rising conflict, such as inHow a Realist Hero Rebuilt the Kingdom,Chillin' in Another World with Level 2 Super Cheat Powers,The Daily Life of a Middle-Aged Online Shopper in Another World, andKuma Kuma Kuma Bear. Some are given special "cheat" powers to help them. InI Got a Cheat Skill in Another World and Became Unrivaled in the Real World, Too,Battle Girls: Time Paradox, andSaving 80,000 Gold in Another World for My Retirement, although the chosen hero is brought to a new world, they can still travel back to their own world either at a will (either by a gateway or magical powers) or when they have completed their mission.
The protagonist is an adult reincarnated in a new world as a child with special powers after being killed, such as inChronicles of an Aristocrat Reborn in Another World,I Shall Survive Using Potions!,As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World,The World's Finest Assassin Gets Reincarnated in Another World as an Aristocrat,Didn't I Say to Make My Abilities Average in the Next Life?!, andFluffy Paradise. In some works, such as inI'm a Noble on the Brink of Ruin, So I Might as Well Try Mastering Magic andThe Magical Revolution of the Reincarnated Princess and the Genius Young Lady, the protagonist is reborn as a child under mysterious circumstances; whether they died in the real world or were transported to another world and turned into a child is never revealed. Though not exactly an isekai,Reborn to Master the Blade: From Hero-King to Extraordinary Squire also follows this example, but the protagonist is reborn as a child in the same world. Some protagonists are given their powers from gods or otherworldly beings such as an alien, a magical creature, or an entity.
Some works likeThe Fruit of Evolution,Death March to the Parallel World Rhapsody, andPossibly the Greatest Alchemist of All Time have more than one reincarnation, summon, or sometimes both, but only one of the characters will be the Chosen One.
There are instances of protagonists that become inhuman creatures with special abilities, such as inThat Time I Got Reincarnated as a Slime, where the protagonist reincarnates as a slime monster;I've Been Killing Slimes for 300 Years and Maxed Out My Level, where the protagonist reincarnates as an immortal witch;So I'm a Spider, So What?, where the protagonist reincarnates as a spider monster; andI'm a Behemoth, where the protagonist reincarnates as a behemoth that resembles a cat. Some works have the protagonist being reborn as a sentient object, such asa sword ora vending machine, and are accompanied by another character, usually a girl.
"Villainess isekai" is an emerging subgenre within the isekai landscape featuring dynamics between transmigrated or reincarnated villainess that take place inotome game settings or a novel that they may or may not be familiar with, which leaves these characters with no other choice but to take on the role enforced on them. These stories follow the main character's journey of avoiding the grim, predestined "Bad End" fate of an villainess or villain. They are often given special skills when they come to this new world and use them to either try and avoid a bad outcome that will happen to them in the future or help other important characters rather than trying to antagonize them, though other characters will take over their roles as villains instead, such as inMy Next Life as a Villainess: All Routes Lead to Doom!,The Most Heretical Last Boss Queen,Villainess Level 99, andThe Dark History of the Reincarnated Villainess. Although the protagonist is usually a girl, a few works likeFrom Bureaucrat to Villainess,A Wild Last Boss Appeared!, andApocalypse Bringer Mynoghra have a guy being reborn as the villainess or a male villain instead.
Regular isekai anime gives protagonists free will and the opportunity to achieve heroic greatness in their new lives while isekai villainess anime feature the contrary, pinning characters in a doom-ridden role and denying them any sort of free will within the game. With most characters working against the "Villainess", the protagonist granted more agency and moral grayness than a normal "Heroine", being is thrown in a race against time to avoid the game's predestined fate.[26]
Yandere-kei Otome Game no Sekai ni Tensei shiteshimatta you desu (ヤンデレ系乙女ゲーの世界に転生してしまったようです;lit. 'It Seems Like I Got Reincarnated Into the World of a Yandere Otome Game') andKenkyo, Kenjitsu o Motto ni Ikite Orimasu! (謙虚、堅実をモットーに生きております！;lit. 'I Will Live with Humility and Dependability as My Motto!') are noted for popularizing the subgenre in theweb novel community in 2013.My Next Life as a Villainess: All Routes Lead to Doom! aired in 2020 duringCOVID-19 pandemic is credited for initiating the popularity of "Villainess" anime, being quickly followed by dozens of series with similar themes and tropes in the following years afterwards.
In very few works likeMay I Ask for One Final Thing?, although there is a reincarnated person, they are not the main character. The actual Chosen One is a person who was born in that fantasy world. Some works like this are usually not isekai despite involving resurrection.
"Reverse isekai" is a subgenre of isekai that follow beings from a fantasy universe who have been transported to or reincarnated into Earth, usually in the modern-day, such as in the animeRe:Creators;[27][28] although some series differ, such as light novelDemon Lord 2099, which is set in a future-Earth mixing elements ofcyberpunk andscience fantasy.[29] Additionally, there is also 'double reverse isekai' or 'back-to-back isekai,' where a character who has died in a fantasy world is reincarnated in the modern world (bringing modern knowledge), only to die again and be reincarnated back into the aforementioned fantasy world, often in the past, to introduce that knowledge into their original world, as seen inSouth Korean web novelDoctor Elise.[30]
"Peaceful isekai" genre includes the "slow life" approach, where the protagonist was overworked in their previous life, so they decide to take it easy in the next.[20] Another offshoot is where the protagonist uses the new world to explore an interest, hobby, or goal they had in the previous world but were unable to achieve, such as opening a business, like inRestaurant to Another World.[20]
The isekai genre became so popular during the early- and mid-2010s that it began to generate backlash (in both Japan and outside), from those who felt like it started to overcrowd the greater manga and anime market. In 2016, a Japanese short story contest organized by Bungaku Free Market and Shōsetsuka ni Narō placed a blanket ban on any entries involving isekai.[31] The publisherKadokawa banned isekai stories as well in their own anime/manga-style novel contest in 2017.[32]
Some series are the subject of debate as to whether they are isekai or not. For example, the 2025 animeTurkey! Time to Strike follows a high schooltenpin bowling team who are magically sent back in time to theSengoku period. While some articles on websites such asAnime News Network and Anime Feminist have described the series as an isekai,[33][34] other such as Anime UK News argue that time travel stories are separate from isekai.[35]
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