Is It Cake?
Also known as	Is It Cake, Too? (2023) Is It Cak3? (2024)
Genre	Game show
Created by	Dan Cutforth Jane Lipsitz
Directed by	Alex Van Wagner Rich Kim[1]
Presented by	Mikey Day
Country of origin	United States
Original language	English
No. of seasons	3 + 3 special seasons
No. of episodes	35
Production
Executive producers	Dan Cutforth Jane Lipsitz Nan Strait Dan Volpe Andrew Wallace
Running time	36–47 minutes
Production company	Alfred Street Industries
Original release
Network	Netflix
Release	March 18, 2022 (2022-03-18) – present

Is It Cake? is an Americangame show–stylecooking competition television series created by Dan Cutforth and Jane Lipsitz, and hosted byMikey Day. The series premiered onNetflix on March 18, 2022. Contestants createcakes that replicate common objects in an effort to trick celebrity judges. Winners of each episode receive $5,000 and a chance to win more money by identifying which display of cash is real and which is cake.

The series is based on theviralinternet challenge of the same name, popularized onYouTube andTikTok. The challenge involves showing a skillfully decorated cake disguised as a common object or food, and challenging viewers to determine if it is real or a cake replica.^[2][3] Day became fascinated by the challenge after his manager, Michael Goldman, introduced it to him. Although Day has no baking experience or background, he joined the show as host. Day explained the draw of the show is the "human desire... to pick out the 'disguised something'."^[4]

In June 2022, Netflix renewed the series for a second season. The second season, titledIs It Cake, Too? was released on June 30, 2023.^[5] In January 2024, Netflix renewed the series for a third season, titledIs It Cak3? which was released on March 29, 2024.^[6] In October 2024, Netflix announced a holiday season special, titledIs It Cake? Holiday which was released on November 28, 2024. Similar to theBlown Away spin off series "Blown Away: Christmas", it features nine all-star bakers from the first three seasons.Mikey Day reprises his role as the host.^[7]

A second holiday special, titledIs It Cake? Halloween was released on October 8, 2025.

Throughout each episode, contestants and celebrity judges are presented with a display of multiple examples of an object, one of which is a cake replica.^[2][8][9] Three contestants are given eight hours to bake and decorate a cake that replicates the look of an object selected for that episode. Celebrity judges are then presented with three separate groups of five of the same object. Among each of the five-object sets is one of the contestant-baked cakes. If the judges correctly guess which object is actually a cake, its baker is eliminated from that episode.^[10] When multiple contestants are able to trick the judges, the winner is selected based on cake quality. The winner of each episode wins $5,000 and is able to win an additional $5,000 if they can correctly identify which of two identical bundles of cash is actually a cake.^[10] If they do not correctly identify the cake, the $5,000 is added to the cash bundle round winnings in the next episode. The winners of the three episodes leading up to the finale then compete in the finale to win $50,000.^[8][3] The show does not dismiss any of the eight contestants, who are able to stay during the season and observe.^[10] Some not competing in the finale were selected to help support the finalists' baking efforts.

Is It Cake? was created by Dan Cutforth and Jane Lipsitz and is produced by their company, Alfred Street Industries.^[2][10][11] It is hosted byMikey Day.^[8][10][3] On June 2, 2022, the series was renewed for a second season.

The team behind the scenes that make the hyper-realistic cakes are Monika Stout. They create the cakes that the contestants have to guess in the "Find That Cake" and "Cake or Cash" segments.^[12]

Is It Cake? was released onNetflix on March 18, 2022,Is It Cake, Too? was released onNetflix on June 30, 2023,Is It Cak3? was released onNetflix on March 29, 2024.^[2][10][3] andIs It Cake? Holiday Edition was released onNetflix on November 28, 2024.^[7]

• Bake Squad
• Baking Impossible
• Nailed It!

• Is It Cake? onNetflix
• Is It Cake? atIMDb

• 2022 American television series debuts
• 2020s American game shows
• 2020s American reality television series
• American English-language television shows
• Netflix original programming
• Reality cooking competition television series
• Works about cakes

• Articles with short description
• Short description matches Wikidata
• Use American English from December 2022
• All Wikipedia articles written in American English
• Use mdy dates from December 2022
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