In 2017, the headquarters was moved toSoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers.[7] In September 2017, the company debuted two shows on theFacebook Watch platform.[8]
On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million.[9] The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month.[10]
On July 23, 2019, Bustle Digital Group announced they had purchased Inverse.[1] Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.[11]
As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company.[12] They appeared onBusiness Insider's Silicon Alley 100 list in 2015.[13]
In December 2017, David Spiegel, formerly ofCNN andBuzzFeed, joined the staff as chief revenue officer.[15] He left the next year forNew York magazine.[16]
