| Fundación Imagen de Chile | |
 IoCF | |
| Private organization with public funding overview | |
|---|---|
| Formed | May 8, 2009 (2009-05-08) |
| Superseding Private organization with public funding |
|
| Type | Nation Branding |
| Jurisdiction | National |
| Headquarters | Monjitas Nº 392, piso 15Santiago,Chile |
| Minister responsible | |
| Website | www |
TheImage of Chile Foundation, orFundación Imagen de Chile in Spanish, is an organization that coordinates work carried out to promote Chile abroad.
The Image of Chile Foundation was founded on 8 May 2009, during the first government ofMichelle Bachelet.
The mission of the Foundation is to “promote the country internationally" - or manage thenation’s brand ("Marca País") - by guiding, advising and supporting public and private organizations and individuals whose initiatives aim to enhance and promote the image and reputation of Chile.[1]
The Foundation develops alliances in thepublic andprivate sectors to promote the distinctive attributes of Chile's identity.[2] It aims to develop opportunities to attract talent, exports, foreign investment, tourism, international relations, social and cultural links, and much more.[3]
The Foundation is governed by aboard of directors in charge of defining its overall policies and courses of action. The board consists of 19 members, including the Minister of Foreign Affairs (who presides), the Minister of the Economy, and the Ministry of Culture, Arts and Cultural Heritage, and 16 other members elected by the Minister of Foreign Affairs.[4]
Although the Foundation is a private organization, its board of directors is formed and presided over by government ministers, applies and complies with state policies, and is funded by public resources.[4]