 Logo used since 2022 | |
| Country | United Kingdom Isle of Man Channel Islands |
|---|---|
| Programming | |
| Language(s) | English |
| Picture format | 1080iHDTV (downscaled to16:9576i for theSDTV feed) |
| Timeshift service | ITV2 +1 |
| Ownership | |
| Owner | ITV plc |
| Parent | ITV Digital Channels |
| Sister channels | |
| History | |
| Launched | 7 December 1998; 26 years ago (1998-12-07) |
| Replaced | UTV2 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Freeview | Channel 6 (SD) Channel 29 (+1) |
| Streaming media | |
| ITVX | Watch live (UK only) |
| TVPlayer | Watch live (UK only) |
| Sky Go | Watch live (UK only) |
| Virgin TV Go | Watch live (UK only) Watch live (+1) (UK only) |
ITV2 is aBritishfree-to-air television channel owned byITV Digital Channels, a division ofITV plc.[1] It was launched on 7 December 1998. For a number of years, it had the largest audience share after the fiveanalogue terrestrial stations, a claim now held by its sister serviceITV3[2] both of which are freely available to a majority of households.
The channel is primarily aimed at the 15/18–34 age group, just likeBBC Three,E4 andSky Max and is known for American programming such asadult animationsFamily Guy,American Dad! andBob's Burgers; repeats of recently aired episodes of soap operas and other entertainment programming fromITV such asCoronation Street,Emmerdale andCatchphrase; 60-secondentertainment news bulletinFYI Daily, which airs during a singular film advertisement break; original comedy such asCelebrity Juice andPlebs; and reality formats such asBig Brother andLove Island.
Prior to the launch ofChannel 4 in 1982, the name "ITV2" had sometimes been used to refer informally toan envisioned second commercial network in the UK. However, the name resurfaced in the late 1990s for very different reasons. The launch ofdigital terrestrial television services in the UK saw each existing analogue terrestrial broadcaster given a slice of bandwidth with which to carry their existing service after the analogue switch off, with space left over for new channels. While strictly speaking this space belonged to each regional contractor for use within their own region, ITV had undergone a series of buyouts earlier in the decade; the three players operating the majority of the network,Granada,Carlton, andUnited News & Media, jointly launched ITV2 in 1998 to be broadcast to most of the country as a uniform service. While free-to-air, it was marketed alongside their own subscription basedONdigital platform. Other ITV licensees, SMG, UTV and GMTV launched their own services in the space (see below).
ITV2 was announced in May 1998, and the channel's original controller wasBrian Barwick.[3]
ITV2 launched at 7:00pm on 7 December 1998. The first programme was an hour-long introductory programme calledIt Takes Two, presented byGabby Logan andVinnie Jones.Billie Piper was heavily involved in the channel's promotion at launch, with an updated version of the 1966 songIt Takes Two sung by her used as the theme song for the launch programme and featured in the original promos for the channel.
While ITV2 is now an entertainment channel aimed to a younger audience, at its launch in 1998 it was a mixed genre channel and featured some programmes aimed at much older audiences than what the channel broadcasts currently. Despite this, the channel was launched to target a younger, more male audience.
Much of the original content in its launch schedule was current affairs related programming fronted by ITV newscasters.Katie Derham presented a weekly media analysis programme calledWide Angle,John Suchet fronted a weekly current affairs discussion programme calledWho, What, Why, andTrevor McDonald presented an interview series,Trevor McDonald Meets....[4] These three programmes all ran on Sunday nights.
There were repeats of popular ITV programmes includingMidsomer Murders,Inspector Morse,A Touch of Frost,Heartbeat,Who Wants to Be a Millionaire?,Gladiators,CD:UK,Don't Try This at Home,Trisha,This Morning,Loose Women andMy Wonderful Life, American acquisitions such asJudge Judy,The Jerry Springer Show,The Late Show with David Letterman andMaggie Winters, omnibus editions of ITV soapsEmmerdale,Coronation Street,The Bill andHome and Away and a Saturday football results service calledFootball First, which was promoted to ITV1 in 2001 (while maintaining an ITV2 slot) and rebranded asThe Goal Rush.[5] Other launch programmes included youth magazine showBedrock andSoap Fever which taken a look at the UK's major television soap operas. There was also live coverage of theUEFA Champions League among a range of other sports coverage Many of the older skewing drama series were dropped after the launch ofITV3 in 2004, and the launch ofITV4 the year later saw ITV2 ditch sports coverage, except on certain occasions as overspill.
In June 2004, ITV plc announced that they were going to double the channel's programme budget and would add more American series and movies. On 1 November 2004, in an attempt to launch ITV3 on Sky, ITV2 moved from 175 to 118 on Sky after ITV plc bought GSkyB for £10 million. As a result,Plus was permanently closed down, with its EPG slot taken by ITV3.
On 10 October 2006, ITV announced the launch of a one-hour timeshift service of ITV2, ITV2+1. The channel launched on 30 October 2006 along with ITV3 +1.[6]
In November 2006, ITV2 commissioned its first soap opera,Echo Beach. The series was to be interlinked with ITV1's comedy-dramaMoving Wallpaper. In the end however,Echo Beach was broadcast on ITV1 instead of ITV2 as was originally planned.
ITV2 and its one-hour timeshift channel began broadcasting 24 hours a day on 17 March 2008. The hours formerly held byGMTV2 were moved toITV4.[7]GMTV2 programming moved from ITV2 to ITV4.On 20 August 2008, ITV2 unveiled a new look. The logo was given a 3D look, with six newidents. The new look co-incided with a lineup of new programmes includingCelebrity Juice,CelebAir,The Fashion Show andNo Heroics.
ITV2 was launched onUPC Ireland in theRepublic of Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers onfree-to-air satellite for some time, however it is still not listed in theSkyelectronic programme guide. On 1 April 2011, ITV2 was removed from UPC Ireland along with ITV3 and ITV4 due to the expiry of a carriage agreement between UPC and ITV.[8] UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment to continue broadcasting the channels.[9] ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011.Virgin Media One and its sister channelVirgin Media Two already hold carriage agreement to air certain ITV content within the Republic of Ireland, alternativelyUTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 withinSwitzerland, all three channels are available onSwisscomTV andUPC Cablecom.[10] ITV2 is registered to broadcast within the European Union/EEA through ALIA in Luxembourg.[11][12]
From 11 January 2011, ITV2 +1 on theFreeview platform has changed its broadcasting hours to7:00 pm until4:00 am On 1 June 2011, an additional hour was added in England, Northern Ireland and Scotland, allowing ITV2 +1 to start at6:00 pm On 2 August 2011, ITV2 +1 began to broadcast 24 hours a day on Freeview across the UK, using an eleventh stream created onmux A.
As part of the changes, ITV2 +1 swapped slots on Sky's electronic programme guide withMen & Motors, resulting in the timeshift channel making a significant jump from channel 184 to 131. It is now Sky 218.
ITV2 was made available on Freeview in theChannel Islands on 29 February 2012, a few months after ITV plc boughtChannel Television fromYattendon Group plc.[13]
In February 2014, ITV2 announced it was to focus more on entertainment programming, specifically drama and comedy panel shows - with reality and lifestyle, such asThe Only Way is Essex shifted away from ITV2 to a new reality TV focused channel,ITVBe.[14] This shift was not for long however as in 2015 the revival ofLove Island premiered on ITV2, and has since became the channel's flagship programme.
On 23 March 2015, it was announced that ITV2 had acquired the rights to broadcast US animated comedyFamily Guy, which had previously been airing on competing youth channelBBC Three. At the same time, ITV also bought the rights toAmerican Dad!,The Cleveland Show andBordertown. They began airing on ITV2 on 29 February 2016.
When sport was moved to ITV4, this meant no sports would air on ITV2. However, ITV4 was an evening only service and normally ITV2 would broadcast weekday daytime sports, including games from the 2006 FIFA World Cup. The weekend daytime sports coverage broadcast on ITV4. On 20 June 2016, ITV2 simulcast ITV's coverage of aUEFA Euro 2016 match betweenEngland andSlovakia. In September 2020. ITV2 broadcast the British Touring Car Championship rather than ITV4 as the channel was broadcasting both the Tour De France and World Series of Darts, and ITV3 broadcast ITV Racing. It was repeated in 2021 for theUEFA Euro 2020 match between England and theCzech Republic.
In November 2021, the channel moved into the true crime genre withThe Social Media Murders, a three-part documentary series with a different case examined every night, over three days.[15][16][17] A second series debuted on ITVX in March 2023 with repeats onITV1.[18]
In March 2022, ITV announced that their new reality game showLoaded in Paradise, which sees teams in Greece trying to win a chance of spending the prize pot of 50,000 euros, andTell Me Everything, a mental health themed drama series, would be two of the first ITV2 shows to debut on their new streaming serviceITVX before getting terrestrial slots, which eventually came in April 2023 and June 2023 respectively.[19][20][21][22]
In June 2022, ITV2 picked up a number of American drama series, primarily teen and family dramas from the late 1990s and 2000s, for daytimes[23][24] including re-runs ofOne Tree Hill,[25]Hart of Dixie[26] andThe O.C.[27] as well as the sports dramaAll American, which had replacedBob's Burgers in its 7 pm timeslot. Subsequently ITV2 has also picked upDawson's Creek,Veronica Mars andChuck. Later additions have includedCharmed andGilmore Girls.[28]
All American was unsuccessful in its 7pm slot and so after a month of consistently low ratings, it was moved to around 2am each morning, withBob's Burgers returning on 4 July 2022.[29][30] Despite this incident, in January 2023, ITV2 would later stop airingBob's Burgers altogether and replace it withSuperstore, a programme which ITV2 used to air until September 2022 when it was replaced bySecret Crush. After another three months of low ratings, this decision was eventually reversed, andBob's Burgers returned to ITV2 for a second time in April 2023.
In August 2022, the channel axed its Katherine Ryan presented dating showReady To Mingle[31] after some episodes in the first series received ratings as low as 60,000 viewers, and picked up the rights to theBig Brother format, launching a teaser trailer for its return to British TV during theLove Island final.[32][33][34]
On 19 September 2022, ITV2 and other ITV digital channels simulcast ITV's coverage of thefuneral of Queen Elizabeth II atWestminster Abbey.
On 7 October 2022, the ITV2 Twitter and YouTube accounts were replaced by ITVX accounts in order to streamline the ITV channels for an upcoming rebrand. This came into place on 15 November 2022.[35]
In March 2023, it was announced that ITV would be closing its children's channelCITV after seventeen years (and forty years as a strand on ITV1) later in the year and moving its content toITVX. In addition to this, it was also announced that children's programmes would return to an early morning slot on ITV2.[36][37] The block launched on 2 September 2023 following the CITV Channel's closure and ran between 5:00 and 9:00 before being changed to 6:00 to 9:00 on 19 November 2023.
On 8 October 2023,Big Brother made its debut on ITV, with a special launch show simulcast on both ITV1 & ITV2 watched by more than 2.5 million viewers.[38]
The following is a list of the six most watched shows on ITV2, based on Live +28 data supplied byBARB up to 10 January 2019.[39]
| Rank | Show | Episode | Viewers (millions) | Date |
|---|---|---|---|---|
| 1 | Love Island | 5.01 | 5.90 | 3 June 2019 |
| 2 | 5.03 | 5.74 | 5 June 2019 | |
| 3 | 5.05 | 5.69 | 7 June 2019 | |
| 4 | 5.02 | 5.60 | 4 June 2019 | |
| 5 | 5.04 | 5.55 | 6 June 2019 | |
| 6 | 5.06 | 5.44 | 9 June 2019 |
BeforeLove Island's successful return, the highest rated show on the channel was episode 7.01 ofCelebrity Juice, starringPhillip Schofield, on 9 February 2012.[40]
ITV2 won Channel of the Year at the Broadcast Digital Awards in 2007[41] and again in 2013.[42] It was also named Non-Terrestrial Channel of the Year at theEdinburgh International Television Festival in 2007.[43]
In a 2009 episode ofScreenwipe,Black Mirror creatorCharlie Brooker criticised the channel's programming as being "nihilistic worthlessness" and called it "a monument to cultural death" and "frighteningly meaningless."[44]
In 2014, the channel was subject to a controversy about one of its shows.Dapper Laughs: On the Pull was created byVine comedianDaniel "Dapper Laughs" O'Reilly. The show was criticised for promoting violence against women[45] and dubbed by one paper as "a rapist's almanac". Due to these criticisms, an online petition for the show's cancellation reaching 68,210 signatures[46] and a sexist joke glorifying rape said by O'Reilly during one of his live shows,[47] ITV chose not to commission a second series. A subsequent live tour was also cancelled.[48][49] In the wake of the scandal,Stewart Lee criticised O'Reilly'sNewsnight apology and said "what kind of person gets banned from ITV2? That's like being banned from a pub that's on fire."
In October 2024, in the midst of theIsrael-Hamas war, an episode of the seriesBig Brother was edited by the channel to remove all images of a watermelon symbol, which has been used as asymbol of Palestinian solidarity, that appeared on the shirt of contestant Ali Bromley.[50] Writing forThe Intercept, Nikita Mazurov compared the action toGeorge Orwell's novelNineteen Eighty-Four, from which the seriesBig Brother takes its name, arguing that the editing of the episode represented a "key tenant of the novel: old media being edited and original versions destroyed, leaving no trace of any modification having taken place."[51]
Thetimeshift channelITV2 +1 launched 30 October 2006, along with its sister channel,ITV3 +1. It was allocated channel number 211 on Sky. On 6 May 2008 it was announced that ITV2 +1 would swap withMen & Motors on the Sky EPG making a jump from 184 to 131.[52][53][54] This channel is often unable to broadcast certain programmes "for legal reasons", but the programme in question might still be listed on theEPG.ITV2 +1 currently resides on Sky channel 218, and is also available on Freeview channel 29 Freesat channel 114 andVirgin TV channel 315. From 29 November 2023, ITV2+1 started going off air at 2am each night on Freeview. This was due to ITV clearing a Freeview slot, movingITVBe+1, ITV3+1 andITV4+1 to timeshare with ITV2+1.[55] At 2am, ITVBe+1 takes over the bandwidth. ITV2+1 resumes its Freeview programming at 7am.
ITV2 HD, ahigh-definitionsimulcast of ITV2, launched on 7 October 2010 on Sky channel 225.[56][57] The channel was initially available through Sky'spay subscription service in a non-exclusive deal,[58][59] before being added toVirgin Media's service on 14 March 2013.[60] Original HD programming includes entertainment shows,Britain's Got More Talent,The Xtra Factor andI'm a Celebrity: Extra Camp; original drama such as the third and fourth series ofSecret Diary of a Call Girl; and acquired content includingThe Vampire Diaries andGossip Girl and a range of movies.
On 1 November 2022, in the lead up to the launch of ITVX, the encryption was dropped on ITV2 HD at around 11am that day and so became free to air.[61] Later that day,Freesat data had been added to ITV2 HD, indicating that the channel will be made available on Freesat soon. On 8 November 2022 the HD version replaced the SD version on Freesat channel 113.
S2 was a television station broadcast throughout the Scottish and Grampian ITV regions bySMG plc, the holder of the Scottish and Grampian region ITV franchises. S2, which aired on thedigital terrestrial platform, was launched 30 April 1999 and closed just over two years later – as part of a deal withITV Digital – on 27 July 2001.
By the end of its life, it had lost nearly all of its Scottish programmes and mainlysimulcast ITV2, but covered the ITV2graphic with anopaque S2 graphic.[62]
UTV2 was a television station broadcast byUlster Television onDigital Terrestrial Television in Northern Ireland. It was launched in 1999 asTV You. The programming consisted primarily of simulcasts with the ITV2 station shown in England,Wales and theScottish Borders, although they did also use archive broadcasts fromUTV. UTV2 closed on 22 January 2002 following a deal withITV Digital and was replaced by the national variant.
When the channel launched, the logo was very similar in style to the ITV logo at the time and ITV were worried the channel looked just like an extension of ITV and did not offer anything new. It was soon after this that the channel received a complete overhaul along with the other ITV channels in 2006.
The channel received a new lime green logo, chosen as ITV thought it had a young fresh feel to it. The channel also received six newidents which all had names beginning with "Too" to relate to the 2 in the channel's name. They were called; "Too Fast", "Too Hot", "Too Cold, "Too Expensive", "Too Glamorous" and "Too Loud". Each of the idents were made up of a mix of shades of green to match the channel's logo.
In 2008, the channel received another new look. The green logo was kept but edited. The channel now had a new 3D logo to try to make the channel look more modern and appealing to a younger audience.
DuringNewcastle United's run in the2004–05 UEFA Cup, the channel was rebranded asITV Toon on matchdays, referring to the club's nicknamethe Toon. The channel's yellow and blue idents changed to black and white, to match the club's colours.[63]
In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013. The channel's slogan became "the home of infectious entertainment", and received a "hot red" version of the logo and red on-screen identity including new idents.[64]
ITV2 presentation was given a refresh on 12 August 2015, with new branding, idents, the introduction of gif style bitesized promos, and a reboot of the channel's social feeds, spanning YouTube, Facebook, Twitter andInstagram along with the launch of new ITV2 channels onSnapchat andTumblr. As part of the refresh, the logo kept its previous state but was changed colour from hot red to turquoise.[65]
ITV2 was given another rebrand on 15 November 2022, with new branding and idents along with the launch of the streaming serviceITVX. As part of the refresh, the logo is now coloured pink and uses idents that are cross-used across ITV1, ITV3, ITV4, and ITVBe with different views which reflect the channel's image and programming output.[66]
.svg){kind=logo}
The channel nowadays is known for American programming such asadult animationsFamily Guy,American Dad! andBob's Burgers; repeats of recently aired episodes of soap operas and other entertainment programming fromITV such asCoronation Street,Emmerdale, andCatchphrase; 60-secondentertainment news bulletinFYI Daily, which airs in-between films; original comedy such asCelebrity Juice andPlebs, and reality formats such asBig Brother andLove Island.
{{cite news}}:|last2= has generic name (help)ITV | |||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Channels |
| ||||||||||||||||||||||||
| Companies |
| ||||||||||||||||||||||||
| Divisions, brands and services |
| ||||||||||||||||||||||||
| ITV (network) franchises and regions |
| ||||||||||||||||||||||||
| Timelines |
| ||||||||||||||||||||||||
| Regulators | |||||||||||||||||||||||||
| Other | |||||||||||||||||||||||||
