 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923; 103 years ago (1923) inHamburg,Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear,footwear |
| Revenue | DKK 1.858 billion (€250 million) in 2021[2] |
| Parent | Thornico Group[1] |
| Website | www |
Hummel International Sport & Leisure A/S,[1] commonly known asHummel (stylizedhummel), is a German-founded Danishmanufacturing company of sportswear brand based inAarhus. It is owned by Thornico.[3] The company currently manufactures apparel forfootball,rugby league,futsal,handball,basketball,shinty,volleyball andesports teams. Moreover, the company also offers apparel and footwear for adults and children alongside its fashion sub-brand, Hummel HIVE.[4]
The company was founded in 1923 by Max Albrecht Ludwig Messmer and his father Michael Messmer under the name "Messmer & Co" inHamburg, Germany; that same year, the Messmer brothers introduced the firstfootball boots to the world.[5] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base toKevelaer,North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldestsportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such asReal Madrid,Red Star Belgrade,Sunderland,Southampton,Aston Villa,Benfica,Coventry City and theDanish national team. In 2025, they signed a multi-year league wide partnership withThe Canadian Premier League.[6]
In 2016, they created a hijab-friendly uniform for the women's Afghanistan national team, debuting the uniform onInternational Women's Day.[7]
The Hummel logo is a stylizedbumblebee, asHummel is German for "bumblebee".
