Holiday Magic was amulti-level marketing organization, founded in 1964, byWilliam Penn Patrick (1930–1973) in the United States. Originally the organization distributed goods such as home-care products and cosmetics. Company distributors were encouraged to recruit other distributors in amultilevel marketing structure, which was later characterized as apyramid scheme.
On May 16, 1974, a compromise settlement with approximately 31,000 class members, establishing a trust fund worth $2,600,381, was approved by the court.[2][vague] The organization was dissolved in 1974, subsequent to the death of Patrick in 1973.
In 1964, after a bankruptcy and several business failures, Patrick (age 33) was walking by a garage inSan Rafael, California, and noted that fruit-scented cosmetics were being sold. The company called Zolene was about to go out of business. Patrick bought all of the cosmetics supplies for $16,250, and founded Holiday Magic, Inc. After the purchase, Patrick began selling distributorships in his new company.[4]
The State of California filed suit against Holiday Magic in December 1972.[6]
In February 1973, Holiday Magic was sued for calumny byAvon Products. In the lawsuit, Avon Products' claimed that "Holiday Magic employees distributed leaflets accusing Avon of goon squads, paying off The District attorney's office."[7]
The company was termed as part of the "big three" scams, in a 1974 United States Senate hearing before the Consumers of the Committee on Commerce that dealt withpyramid sales.[11] 1974 hearings before the Congressional Oversight panel of the Federal Trade Commission described Holiday Magic as a "Multi-level marketer of cosmetics", that used an "unfair and deceptive pyramid distribution scheme".[12] Holiday Magic was also labeled a "pyramid scheme" and a "multi-level distributorship" by the United States Bureau of Domestic Commerce, in their 1976 published book:Crimes Against Business: A Management Perspective.[13]
The company was cited by the United States House of Representatives in a 1975 hearing[14] as an example of consumer fraud, again in 1977,[15] and in 1991, in a hearing by the House Committee on Small Business.[16] Katz'sEverybody's Business: An Almanac also referred to Holiday Magic as a "pyramid sales organization".[17] Turner described it as one of the first "pyramid marketing" companies in America.[18] Clarke referred to the company as an "illegitimate" business.[19] Tobias poked fun at the pyramid nature of the organization, in his bookThe Only Investment Guide You'll Ever Need, telling readers to be wary of "Holiday Magic - where the big money to be made was not in selling cosmetics, but in selling franchises to sell franchises (to sell franchises)"[20] Howe wrote in theSan Francisco Chronicle that Holiday Magic was "one of the largest of all pyramid schemes".[21]
Holiday Magic is used as an example in graduate level criminal justice coursework to analyze the nature of corporate scams.[22] According to theDuke Law Journal: "Illegality permeated every facet of the promotion of the Holiday Magic marketing program."[23] One of the Holiday Magic Inc. cases was also cited byThe University of Chicago Law Review[24] and theColumbia Law Review.[25] The Office of the State Attorney General in Maine, United States citesIn re Holiday Magic, Inc., 84 F.T.C. 748 as an example ofpyramid schemes.[26] Faltinsky described Holiday Magic as "the largest pyramid scam of all time".[27]
In 1967, William Penn Patrick wrote a booklet, entitledHappiness and Success through Principle, and foundedLeadership Dynamics based on those principles.[28] Holiday Magic distributors were invited, though not required, to attend the Leadership Dynamics Institute self-improvement sessions at a cost of $1000 each. Those in the positions of instructor general, trainer general, and senior general were required to take the training.[1][5] Navarro described the training as having "overtones of strict military training techniques.[28]
Ben Gay, a high-level instructor at Leadership Dynamics, was president of Holiday Magic in the United States.[5] Though he claimed Leadership Dynamics was a separate company, "in no way related to Holiday Magic, Inc.", Gene Church pointed out many inconsistencies in this statement, in his bookThe Pit: A Group Encounter Defiled.[5][29]
William Penn Patrick boughtMind Dynamics in 1970.[5][28] The Mind Dynamics course was described as providing "a means of achieving personal success through the conscious use of the subconscious mind".[1] Distributors for Holiday Magic, who took the course, have considered it as a Holiday Magic Business expense.[1]
In 1974, after almost 10 years in operation and tied to pyramid schemes and controversy, both Leadership Dynamics and Mind Dynamics ceased operations.[28]
CEO and PresidentRoland R. Nocera pleaded guilty tosecurities fraud, in the caseUnited States v. Nocera, et al. (unrelated to Holiday Magic).[15]Larry Stephen Huff, another key individual in the company, served two years in a Federal Prison, for charges related to aPonzi scam (unrelated to Holiday Magic).[21]
Abe F. March held several executive positions for Holiday Magic and parent company U.S. Universal; Regional Vice President, Canada (1971–1972), Vice President, Greece (1972–1973) and Managing Director for Sta-Power, Germany (1973). He subsequently bought exclusive rights for Middle East distribution of Holiday Magic cosmetics and formed his own company, Beauty Magic, in Beirut, Lebanon. In 2006 he published a book (To Beirut and Back - An American in the Middle East) dealing, in part, with his experiences.
Glenn W. Turner worked briefly for Holiday Magic in 1966. He then started two multi-level marketing companies,Koscot Interplanetary, selling cosmetics, and Dare to Be Great, selling motivational and self-improvement courses.[30]
^ab"The Role of Small Business in Franchising, Hearings Before the Subcommittee on Minority Small Business", United States Congress. United States House of Representatives. House Permanent Select Committee on Small Business., 1973, P. 127, 137, 157, 203.
^abStaff (July 16, 1973)."Battling the Biggest Fraud".Time. Archived fromthe original on April 27, 2007. William Penn Patrick, a former mentor of Turner's, was charged last month by the Securities and Exchange Commission with bilking some 80,000 people out of more than $250 million through his Holiday Magic cosmetics and soap empire.
^"Pyramid Sales: Hearing Before the Subcommittee for Consumers of the Committee on Commerce, United States Congress", 1974, United States Congress, Pp. 6, 19, 24., Library of Congress.
^Federal Trade Commission Oversight, Hearings, 1974, Pp. 83., March 1, 7, 14; May 9, 1974, United States Congress., Senate. Committee on Commerce.
^United States Bureau of Domestic Commerce (1976).Crimes Against Business: A Management Perspective. U.S. Dept. of Commerce. pp. 103, 106, 114.
^"Equal Credit Opportunity Act Amendments and Consumer Leasing Act-1975., Hearings, United States Congress. Senate. Committee on Banking, Housing and Urban Affairs. Subcommittee on Consumer Affairs. 1975, P. 304., Hearings on S. 483, 1900, 1927, and 1961, and H.R. 5616.
^ab"Summary of Testimony and Findings and Conclusions Resulting from Hearings in New York on Drug Law", United States Congress, Select Committee on Narcotics Abuse and Control, 1977, P.53.
^"Franchising in Hard Times: Hearing Before the Committee on Small Business, House of Representatives", United States Congress. House Committee on Small Business, 1991,ISBN0-16-036897-9, P. 14, 90.
^Turner, Glenn W. (2007).All Things Are Possible. Xulon Press. pp. 161–164.ISBN978-1-60034-898-3.
^Clarke, Margaret D. (2002).The Triumph of Louise Laurel & Successful Parenting/Nurturing: By the Hand of God. Xulon Press. p. 59.ISBN1-59160-277-7.
^Tobias, Andrew (1989).The Only Investment Guide You'll Ever Need. Bantam Books. p. 12.ISBN0-553-26251-3. "Things that look like the cosmetics companies but are really chain letters in disguise, like Glenn Turner's Koscot International and Holiday Magic - where the big money to be made was not in selling cosmetics, but in selling franchises to sell franchises (to sell franchises)"
^DeMuro, RG. "Holiday Magic Inc.: An Anatomy of a Scam",Rutgers University, NJN Brunswick - 1982 - Rutgers University. Graduate School of Criminal Justice
^Hildebrandt, Stephen A. (May 1975). "Heater v. FTC and the Federal Trade Commission Improvement Act: The FTC's Power to Order Restitution".Duke Law Journal.1975 (2). Duke University School of Law:379–388.doi:10.2307/1371995.JSTOR1371995.
^Magaziner, Fred T. (June 1975). "Corporate Defamation and Product Disparagement: Narrowing the Analogy to Personal Defamation".Columbia Law Review.75 (5). Columbia Law Review Association, Inc.:963–1008.doi:10.2307/1121559.JSTOR1121559.
^abcdNavarro, Espy M.; Robert Navarro (2002).Self Realization: The Est and Forum Phenomena in American Society. Xlibris Corporation. pp. 54, 55, 61, 62.ISBN1-4010-4220-1. Page. 54. : "Mind Dynamics, founded by Alexander Everett, was the major forerunner of large group awareness trainings. Although Mind Dynamics was only in existence for a few years, it sparked an entire industry of similar trainings."
^Church, Gene.,The Pit, Pp. 2, 8. "Ben Gay stated that leadership Dynamics Institute was a separate company, in no way related to Holiday Magic, Inc. (It must have been a coincidence that Ben Gay was at that time President of Holiday Magic in the United States. A coincidence that the founder of Holiday Magic, William Penn Patrick was co-owner of LDI. Coincidence that instructor Jerry Booz was National Vice-President for Holiday Magic Ltd. in Canada, that instructor Sharoll Shumate was Regional Vice-President for Holiday Magic in the United States Northeast, and that instructor Vance Powell was Regional Vice-President for Holiday Magic in the United States Southwest.)"
In re Holiday Magic Securities and Antitrust Litigation.,James J. Ward, et al. v. Holiday Magic, Inc., et al., N.D. California, Civil Action No. C-74-1067-LHB., No. 124., July 6, 1977.
