Hex Rally (sometimesTexas Hex) was apep rally atThe University of Texas at Austin that occurred in the week before the annualfootball game between theTexas Longhorns and their in-state rivals, theTexas A&M Aggies.[1]
The Hex Rally traces its origins to 1941. Having lost the previous seven away games at Texas A&M, a group of worried UT students sought the advice of a local fortune teller, Mozzelle "Madame Augusta" Hipple.[2]
Hipple told the students to burn red candles the week before the game against A&M. The red symbolized challenge and opposition. In response, store owners, dorm residents, and other UT supporters around Austin burned red candles ceaselessly. ThatThanksgiving, the Texas Longhorns snapped A&M's home winning streak with a 23–0 win.[3][4]
The rally has been held annually, except in 2002 after the death of Texas A&M football player Brandon Fails, and 1999 when the rally's tone was altered in response to the tragedy of theAggie bonfire collapse; organizers extended an invitation to all Aggies and their friends to the event, which was dubbed a "Unity Gathering." Instead of red candles, participants lit white candles in memory of the fallen Aggies.[5]
After UT's last game against Texas A&M in 2011, attendance quickly declined in following years until UT's athletic department finally discontinued participation in the event. The Texas Fight Rally, held the week before UT's annual game with theOklahoma Sooners, remains as UT's primary annual football pep rally.[4]
The Texas Exes Student Chapter, sponsored by the Texas Exes alumni organization, organized the event. The Longhorn Band,cheerleading squad,Smokey the Cannon, theWorld's Largest Texas Flag, and football team all appeared at the event, where red candles were burned.[3]
As part of their rituals, UT held a bonfire similar in structure to theAggie Bonfire. However, there was not sufficient lumber to build one as large, and student interest was lacking. UT Bonfire eventually died out in the mid-1980s. The physics department at the university decided to build an iron candle-like torch as a replacement, which was lit each year at the rally.[3]
The 2008 rally, held November 24, 2008, featured Longhorn football head coachMack Brown, strength and conditioning coach,Jeff "Mad Dog" Madden, and the Longhorn Football Team.[6]
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