| "Here It Goes Again" | ||||
|---|---|---|---|---|
 | ||||
| Single byOK Go | ||||
| from the albumOh No | ||||
| B-side | "The Lovecats" | |||
| Released | September 4, 2006 (2006-09-04) | |||
| Studio | Gula Studion (Malmö, Sweden) | |||
| Genre | Power pop[1] | |||
| Length | 3:00 | |||
| Label | ||||
| Songwriter | Damian Kulash | |||
| Producer | Tore Johansson | |||
| OK Go singles chronology | ||||
| ||||
"Here It Goes Again" is a song by American rock bandOK Go, the fifth single released from their second studio album,Oh No (2005). It was the band's only single to chart on the USBillboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on theUK Singles Chart, giving the band their second UK top-40 hit. The music video, featuring the band dancing on treadmills, became a staple onYouTube, at one time being one of their most-watched videos, with over 69 million views.
The single'sB-side, "The Lovecats", is a cover of the song bythe Cure and was previously included on the band'sDo What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".
Written byDamian Kulash Jr., the three-minute "Here It Goes Again" is set incommon time at a "Moderately fast rock"tempo of 144beats per minute. It is composed in the key ofC major, with the vocal range spanning fromC4 toA4.[2] Kulash also sang and played the guitar in the original mix, which was produced byTore Johansson with co-production done byEric Drew Feldman, Howard Willing and Ken Sluiter.Andy Duncan was another guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineers, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion inMalmö, Sweden, it was mixed at The Village Recorder inLos Angeles byDave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[3]
On the AmericanBillboardHot 100 chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87,[4] and by the next week it rose to its peak into the top 40 at 38.[5] The track lasted a total of 20 weeks.[6] Additionally, it reached into the top 40 onto thePop 100 at number 34,[7] as well as number 17 on theAdult Top 40[8] andAlternative Songs charts.[9] "Here It Goes Again" was also a Top 40 hit in other countries. On theUK Singles Chart, it debuted at number 36,[10] while on theOfficial New Zealand Music Chart its peak position was 28.[11] In Australia, the song began at number 67 on theARIA top 100 singles chart, and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart.[12]
The music video of this song is a performance of the band dancing on eighttreadmills, arranged in two rows of four and in alternating opposite directions, in asingle continuous take. The video was choreographed and co-directed by the band and lead singer Damian Kulash's sisterTrish Sie and filmed at her home in Orlando, Florida, between tour stops for the band'sOh No album.[13][14] It took two to three days of practice and then 17 attempts to complete the video.[13][15] As in the band's video for "A Million Ways",Tim Nordwind lip-syncs the lead vocals instead ofDamian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings.
The band did not inform its managers or Capitol Records of creating the video, fearing they would be refused if they said they were pausing the tour for several days and were spending $4000 to make the video. The finished video sat for at least a year on Kulash's laptop, as they were worried about being pigeonholed as a "goofy dancing band" following the viral success of their previous video for "A Million Ways";[13] After about a year, the band's webmaster suggested they upload the video toYouTube, which at the time was just beginning to take off as a video sharing site.[14] The video debuted on YouTube on July 31, 2006, and has been viewed over 69 million times as of January 2026.[14] It premiered onVH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the2006 MTV Video Music Awards.
The music video won the 2007Grammy Award for Best Short Form Music Video and the 2006YouTube awards for Most Creative Video.
The video was ranked No. 9 on "The Must List" in the August 18, 2006, issue ofEntertainment Weekly: "The votes have been tallied, and this year's award for Best Use of Treadmills in an Alt-Pop Music Video goes to ... http://okgo.net/news.aspx".[16] In July 2011, the music video was named one of "The 30 All-Time Best Music Videos" byTime magazine.[17]
During mid-2006, the band recorded a slower version of "Here It Goes Again" "in their attic".[18] This version, dubbed "UK Surf" or the "UK Surf Mix", was released oniTunes in the UK the same day as the single. After being featured in the January 2007Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007, as a digital download.
European single-side 7-inch single[3]
European and Australian CD single[19][20]
New Zealand CD single[21]
Credits are adapted from liner notes of the single release.[3]
Locations
Personnel
| Chart (2006–2007) | Peak position |
|---|---|
| Australia (ARIA)[12] | 63 |
| Australia Hitseekers (ARIA)[12] | 1 |
| CanadaRock (Billboard)[22] | 44 |
| Czech Republic Modern Rock (IFPI)[23] | 12 |
| New Zealand (Recorded Music NZ)[11] | 28 |
| Scotland Singles (OCC)[24] | 41 |
| UK Singles (OCC)[10] | 36 |
| USBillboard Hot 100[6] | 38 |
| USAdult Pop Airplay (Billboard)[8] | 17 |
| USAlternative Airplay (Billboard)[9] | 17 |
| USPop 100 (Billboard)[7] | 34 |
| Region | Certification | Certified units/sales |
|---|---|---|
| New Zealand (RMNZ)[25] | Gold | 15,000‡ |
| United Kingdom (BPI)[26] | Silver | 200,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
| Region | Date | Format | Label | Ref. |
|---|---|---|---|---|
| United States | September 4, 2006 | Modern rock radio | Capitol | [27] |
| September 12, 2006 | Contemporary hit radio | [28] | ||
| United Kingdom | September 25, 2006 | CD | [citation needed] | |
| Australia | October 23, 2006 | [29] |
According toMTV Games's Paul McGooyer, the video gameRock Band helped to spur further interest in the band.[30] The E3 2016 trailer forLego Dimensions features the song, as well as the 2007 theme park simulation gameThrillville: Off the Rails.[31] This song featured in theNBC sitcomScrubs in the sixth-season episode "My Mirror Image,"[32] as well as in the 2011 filmBucky Larson: Born to Be a Star. Parodies of the video have appeared onThe Simpsons,The Fairly OddParents,Foster's Home for Imaginary Friends,Kuu Kuu Harajuku (created byGwen Stefani),[33] andHey Duggee.
