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| Type | Daily morningnewspaper |
|---|---|
| Format | Tabloid |
| Owner | Independent News & Media |
| Founded | 2005 (2005) |
| Ceased publication | 2010 |
| Political alignment | Populist onsocial issues |
| Headquarters | Talbot Street,Dublin |
| Website | www.herald.ie |
TheHerald am was afree daily newspaper inDublin which was published between 2005 and 2010. It was distributed at train stations, bus stops,Luas stations, traffic junctions, and high density footpaths, and was one of two free newspapers distributed to Dublin commuters. It was owned byIndependent News & Media, and had a daily readership of around 120,000 and a circulation of around 72,000 copies daily.[1] It merged with the competing publicationMetro Ireland to form theMetro Herald in 2010.
TheHerald AM was founded in September 2005 by Independent News & Media. It was launched as a response to the introduction of theAssociated Newspapers- andMetro International-ownedMetro newspaper. TheMetro was at the time owned in part by the BritishDaily Mail and carried stories and editorial from the London edition of its sisterMetro paper.
TheHerald AM newspaper was originally intended to be calledHerald Metro. However, legal action from Metro International led to it being renamedHerald AM prior to launch. The newspaper also initially carried the words "metro edition" as part of its masthead, but dropped this tag during a redesign in April 2006.
TheMetro andHerald AM merged in 2010 to form theMetro Herald.
The paper's news content was aimed at the young commuter market, and advertising comprised 31% of published content.[2]