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| Type | Free daily newspaper |
|---|---|
| Format | Tabloid |
| Owner | Sing Tao News Corporation |
| Founder | Sing Tao News Corporation |
| Publisher | Sing Tao News Corporation |
| Founded | 12 July 2005 |
| Political alignment | Pro-China |
| Language | Chinese (inTraditional Chinese characters) |
| Headquarters | Tseung Kwan O Industrial Estate[1] |
| Country | Hong Kong |
| Free online archives | paper |
| Headline Daily | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Traditional Chinese | 頭條日報 | ||||||||||||
| Simplified Chinese | 头条日报 | ||||||||||||
| Jyutping | tau4 tiu4 jat6 bou3 | ||||||||||||
| CantoneseYale | tau4 tiu4 yat6 bou3 | ||||||||||||
| |||||||||||||
Headline Daily (Chinese:頭條日報) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by theSing Tao group, as the territory's second free Chinese-language newspaper, afterMetro Daily. Coverage includes local and international news, business, entertainment, lifestyle and sports. Soon after launch, it had a daily circulation of around 900,000-1,000,000.[2]
Sing Tao News Corporation launchedHeadline Daily to increase itsmarket share of the territory'sadvertising market and to explore a new source of income for the corporation.
Copies are distributed during morningpeak hours from Monday to Friday, except onpublic holidays. It is available at more than 600 locations, mostly unstaffed, includingMcDonald's restaurants,KCR stations (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui stations), and nearly 500 residential estates. The paper is also available at more than 100 fixed or non-fixed spots, including commercial buildings, bus/minibus stops and shopping malls around Hong Kong.
The newspaper targets the working population, keeping stories focused on main points only.
In August 2005,Headline Daily was the leading free paper in Hong Kong, with a circulation of 893,000 (18% market share), ahead ofMetropolis Daily (820,000, a 16% share) andam730 (401,000, an 8% share), according to a survey bySynovate.[3]
Headline Daily aims to concisely present the most important news of the day, drawing on news sources it shares withSing Tao Daily. It usually has around 24 to 30 pages with a layout similar to the following formats:
Sing Tao chief executive Lo Wing-hung suggested that the paper's size could increase to 40 pages if its readership increased significantly. However, more than three months after launch, the newspaper had an average of around 24 pages.
Headline Daily implementsmarketing strategies including:
Headline Daily stories are accessible online.
A 2021Reuters Institute poll found thatHeadline Daily had a 53% trust rating from Hong Kong respondents, the fifth highest level among 15 local media outlets surveyed.[4]
Headline Daily invites readers to submit information or news articles for publication in return for a one-off payment of $100.
(in Chinese)