 | |
| Product type | Automotive |
|---|---|
| Owner | Huawei |
| Country | China |
| Introduced | November 2023; 2 years ago (2023-11) |
| Related brands | |
| Markets | China |
| Ambassador | Yu Chengdong (Chairman of Huawei Consumer BG)[1][2] |
| Website | hima |
Harmony Intelligent Mobility Alliance (Chinese:鸿蒙智能汽车技术生态联盟;pinyin:Hóngméng Zhìnéng Qìchē Jìshù Shēngtài Liánméng),trading asHIMA (Chinese:鸿蒙智行;pinyin:Hóngméng Zhìxíng) is an automotivealliance and sales network initiated and led by Chinese multinational technology companyHuawei. Established in 2023, the members of the alliance includeAITO (Seres Group),Luxeed (Chery),Stelato (BAIC BluePark),Maextro (JAC Group) andSAIC (SAIC Motor).[3][4]
Under HIMA, Huawei contributes inproduct planning, design, marketing,user experience,quality control and provides intelligent vehicle software and hardware for the traditionalautomobile manufacturers. Currently, HIMA only operates inmainland China.
In December 2021, Huawei announced the launch ofAITO brand and unveiled its first vehicleAITO M5, the first vehicle Huawei developed withSeres Group. The model is based onSeres SF5 SUV.[5] At that time, Seres managed the entire vehicle lifecycle, encompassing research and development, manufacturing, and after-sales services. Huawei contributed to product definition, development, and channel sales. Both companies collaborated on quality control and marketing efforts. In 2023, Huawei expanded its role to include after-sales services and vehicle deliveries, working alongside Seres.[6]
In March 2023, AITO was briefly rebranded as "Huawei AITO" before Huawei reverted the rebranding.[7] In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) fromSeres Group.[8] Huawei returned the English AITO trademarks and related patents back to Seres Group in July 2024 for 2.5 billion RMB, citing Chinese regulations requiring automobile brands to be owned by their manufacturers.[9]
In November 2023, Huawei announced the establishment of HIMA during the launch of the Luxeed S7, the first model developed in collaboration withChery.[3] Unlike the previous approach, where Huawei mainly provided sales channels and had control over vehicle development with its partners, HIMA aims to build a more connected ecosystem for electric vehicles by incorporating Huawei's Harmony operating system into the cars. HIMA will allow closer cooperation with partners to create a unified smart mobility platform, focusing more on system integration and joint development across different manufacturers.[10]
In December 2023, Huawei transferred several trademarks under the name "Stelato" toBAIC BluePark, the HIMA brand developed in collaboration with BAIC.[11][12]
In July 2024, Yu Chengdong (Richard Yu), Chairman of Huawei Consumer BG andIntelligent Automotive Solutions BU, revealed in an interview that the fourth HIMA brand, developed in collaboration withJAC Group, would be named Zunjie (尊界) in Chinese.[13] In August 2024, during theStelato S9 and Huawei new product launch event, Huawei officially introduced Maextro, the fourth brand under the HIMA collaboration with JAC. The first vehicle of Maextro,Maextro S800 is expected to roll off the production line by the end of 2024 and launch in 30 May 2025.[14]
In April 2025,SAIC Motor jointly unveiled the fifth brand under HIMA,SAIC (dubbed "尚界" in Chinese), during the HIMA new product launch event.[15][16]
In the HIMA business model, Huawei does not directly manufacture cars but focuses on assisting car companies with product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[17][18] Under the alliance, each of Huawei's partner manufacturers will specialize in a certain vehicle category and class. Each manufacturer's product lineup will be non-overlapping, and all will be combined underHuawei's comprehensive solution.[18]
Huawei has been establishing independent HIMA stores in the Chinese market. Huawei planned to have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA had already opened franchise outlets ("user centers") in 78 cities nationwide. These outlets provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, the existing outlets were rebranded from "AITO" to "HIMA" as the outlets started offering Luxeed, Stelato and Maextro vehicles.[19]
TheHarmonyOS Cockpit is Huawei's solution for electric and autonomous cars, augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[20][21]
AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For ADS 2.0, current in 2023, it was a composite of 128LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset. The ADS is trained on real-world driving data and can achieveLevel 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking. According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[22]
Huawei Tuling platform is equipped with a multi-modal fusion perception system, DATS (Dynamic Adaptive Torque System) and xMotion intelligent body collaborative control system.[23]
The brands of the alliance includeAITO (Seres Group),Luxeed (Chery),Stelato (BAIC BluePark),Maextro (JAC Group) andSAIC (SAIC Motor). Although the Western names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as问界;Wènjiè (AITO),智界;Zhìjiè (Luxeed),享界;Xiǎngjiè (Stelato),尊界;Zūnjiè (Maextro) and尚界;Shàngjiè (SAIC).
Originally, the ownership rights for the alliance brands' Western and Chinese names were separate. The Westerntrademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.[8][24] However, due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer, in July 2024, Huawei announced to transfer the Chinese trademarks and patents of AITO brand to its partner Seres Group.[25][26]
AITO (Chinese:问界;pinyin:Wènjiè) is the brand used for HIMA models that are produced bySeres Group. Established in December 2021, it is the oldest of the five brands, and has four products on sale; theAITO M5,AITO M7,AITO M8 andAITO M9, which are all SUVs.
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_Showcar_AITO_M8_No-plate_2025-12-20.jpg)
Luxeed (Chinese:智界;pinyin:Zhìjiè) is the brand used for HIMA models that are produced byChery. Established in November 2023, it has two products on sale; theLuxeed S7 andLuxeed R7.
Stelato (Chinese:享界;pinyin:Xiǎngjiè) is the brand used for HIMA models that are produced by BAIC BluePark, a subsidiary ofBAIC Group. Established in December 2023, it has two products on sale; theStelato S9 and Stelato S9T.
_Showcar_Stelato_S9_No-plate_2024-12-04.jpg)
_Showcar_Stelato_S9T_No-plate_2025-12-16.jpg)
Maextro (Chinese:尊界;pinyin:Zūnjiè) is the brand used for HIMA models that are produced by JAC Group. Established in November 2024, it has a sole model, theMaextro S800, which is the most expensive HIMA vehicle.
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SAIC (Chinese:尚界;pinyin:Shàngjiè) is the brand used for HIMA models that are produced by SAIC Motor. Established in April 2025, it has a sole model, theSAIC H5, which is the cheapest HIMA vehicle.
In October 2025, with the delivery of aStelato S9T to the user, the cumulative delivery volume of the Harmony Intelligence Mobility Alliance exceeded One million units, which took 43 months.[30]
| Year | Total | AITO | Luxeed | Stelato | Maextro | SAIC |
|---|---|---|---|---|---|---|
| 2022 | 76,180 | 76,180[31] | - | - | - | - |
| 2023 | 95,279 | 94,380[32] | 899[33] | - | - | - |
| 2024 | 444,956[34] | 386,907[35] | 57,956[36] | 4,232[37] | - | - |
| 2025 | 589,107[38] | 422,916[39] | 90,493[40] | 37,593[41] | 11,300[41] | 25,814[41] |
Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.
Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[4][42]
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