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After initially making smartphones based mostly onWindows Mobile, HTC became one of 34 cofounding members of theOpen Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of theAndroid operating system.[3] TheHTC Dream (marketed byT-Mobile in many countries as the T-Mobile G1) was the first phone on the market to run Android.
Although initially successful as a smartphone vendor as it became the largest smartphone vendor in the U.S. in Q3 2011, competition fromSamsung andApple, among others, diluted its market share, which dropped to just 7.2% by April 2015, and the company has experienced consecutive net losses. In 2016, HTC began to diversify its business beyond smartphones and has partnered withValve to produce avirtual reality platform known asHTC Vive. After having collaborated withGoogle on itsGoogle Pixel, HTC sold roughly half of its design and research talent, as well as non-exclusive rights to smartphone-relatedintellectual property, to Google in 2017 forUS$1.1 billion.
Cher Wang (王雪紅) and H. T. Cho (卓火土) founded HTC in 1997.[4] Initially a manufacturer ofnotebook computers, HTC began designing some of the world's first touch and wirelesshand-held devices in 1998.[5]
HTC started makingWindows Mobile PDAs and smartphones starting from 2004 under theQtek brand. In 2006 the range was rebranded as HTC with the launch of theHTC TyTN.[6]
In 2007, HTC acquired the mobile device company Dopod International.[7]
In 2008, HTC unveiled theHTC Max 4G, the first GSM mobile phone to supportWiMAX networks.[8]
On October 15, 2009, HTC launched the brand tagline "quietly brilliant"', and the "YOU" campaign, HTC's first global advertising campaign.[10][11]
In November 2009 HTC released theHTC HD2, the first Windows Mobile device with aTouchscreen.[12] The same year,HTC Sense debuted as a user interface which continues to be used as of 2018.
In July 2010, HTC announced it would begin selling HTC-branded smartphones in China in a partnership withChina Mobile.[13] In October 2010, theHTC HD7 was released as one of the launch models of Microsoft's revitalisedWindows Phone.[14] In 2010, HTC sold over 24.6 million handsets, up 111% over 2009.[15]
At theMobile World Congress in February 2011, theGSMA named HTC the "Device Manufacturer of the Year" in its Global Mobile Awards.[16] In April 2011, HTC surpassedNokia as the third-largest smartphone manufacturer by market share, behindApple andSamsung.[17]
On 6 July 2011, it was announced that HTC would buyVIA Technologies' stake inS3 Graphics.[18][19] On 6 August 2011, HTC acquired Dashwire for $18.5M. In August 2011, HTC confirmed a plan for a strategic partnership withBeats Electronics involving acquiring 51 percent of the company.[20][21]
The 2011 Best Global Brands rankings released by Interbrand, listed HTC at #98 and valued it at $3.6 billion.[22][23] Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung's 21 percent, Apple's 20 percent andBlackBerry's 9 percent. HTC Corporation made different models for each operator.[24]
During early 2012, HTC lost much of this U.S. market share due to increased competition from Apple and Samsung.[25] According to analyst firmComScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013.[26] In light of the company's decrease in prominence, Chief ExecutivePeter Chou had informed executives that he would step down if the company's newest flagship phone, the 2013HTC One (M7), had failed to generate impressive sales results.[27] HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors.[28] In June 2012, HTC moved its headquarters from Taoyuan City (nowTaoyuan District) toXindian District,New Taipei City.[citation needed] On 14 January 2013, HTC launched its smartphones inBurma.[29]
In March 2010,Apple Inc. filed a complaint with theUS International Trade Commission claiming infringement of 20 of its patents covering aspects of theiPhone user interface and hardware.[30] HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones.[31] HTC also filed a complaint againstApple for infringing on five of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia.[32][33] Apple expanded its original complaint by adding two more patents.[34]
On 10 November 2012, Apple and HTC reached a 10-year license-agreement covering current and future patents held by the two companies. The terms of the agreement remain confidential.
Previously, Apple ignored HTC's long held rights over the trade name Touch by calling its new iPod range the same.[35]
In February 2013, HTC settled with the U.S.Federal Trade Commission concerning poor security on more than 18 million smartphones and tablets[36] it had shipped to customers[37] and agreed to security patches.[38]
The HTC One (M7) was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but global sales of the HTC One were lower than those for Samsung'sSamsung Galaxy S4 flagship handset and HTC recorded its first ever quarterly loss in early October 2013: a deficit of just underNT$3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company.[39]
During 2013,Microsoft was in negotiations to purchase HTC. This was revealed in 2018 byRisto Siilasmaa, chairman ofNokia, in an interview with theHelsingin Sanomat.[40] Microsoft would eventually purchase Nokia's mobile phone business that year.
In August 2013, HTC debuted a new "Here's To Change" global marketing campaign featuring actorRobert Downey Jr., who signed a two-year contract to be HTC's new "Instigator of Change.".[41] On 27 September 2013, HTC announced that it would sell back its stake in Beats Electronics[42][43]
Following the release of the HTC One, two variants were released to form a trio for the2013 HTC One lineup. A smaller variant named theHTC One Mini was released in August 2013, and a larger variant named theHTC One Max was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring 5.9 inches (15 cm), a fingerprint sensor and a removable back cover for expandable memory.[44] The product was released into the European and Asian retail environment in October 2013, followed by a US launch in early November 2013.[45]
In March 2014, HTC released theHTC One (M8), the next version of the HTC One flagship, at press conferences inLondon andNew York City. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch.[46]
In April 2014, HTC reported sales climbing 12.7 percent to NT$22.1 billion, the company's fastest growth since October 2011.[47] In September 2014,Google selected HTC to make itsNexus 9 tablet.[48] In August 2014 HTC announced aWindows Phone-powered variant of the One (M8), their first using the operating system since 2012. HTC ended its long relationship with Microsoft afterwards due toNokia's dominance in Windows Phone devices,[49] and started focusing solely on Android.
On 1 March 2015, HTC unveiledVive, avirtual realityhead-mounted display in collaboration withValve.[50] In June and October 2015, HTC reported net losses; the company has faced increased competition from other smartphone makers, including Apple, Samsung, and others, which had resulted in a decline in its smartphone sales, as well a major loss of market share.[51] Its smartphone market share had risen back to 7.2 percent in April 2015 due to its strong sales of recent devices, but HTC's stock price had fallen by 90 percent since 2011.[42]
In November 2016, HTC reported that it had sold at least 140,000 Vive units, and that each unit was being sold at a profit.[52] In January 2017, HTC unveiled its newU series smartphone line, theU Play andU Ultra; the company described the U series as a "new direction" for its phones, emphasizing an integratedvirtual assistant developed by the company.[53] In February 2017, HTC reported that in the fourth quarter of 2016, its operating losses had decreased by 13% year-over-year, citing "robust sales performance" and sequential revenue increases throughout the year.[54]
On 21 September 2017,Google announced that it would acquire roughly half of the 4,000 employees who worked in HTC's design and research staff, and non-exclusive licences to smartphone-related intellectual property held by HTC, for US$1.1 billion. The employees included the team involved with Google'sGoogle Pixel, which was manufactured by HTC. Google stated that the purchase was part of its efforts to bolster its first-party hardware business. The transaction was completed on 30 January 2018; while HTC will continue to produce its own smartphones, the company has stated that it planned to increase its focus onInternet of Things and virtual reality going forward.[55][56][57]
On 26 March 2018, HTC reported a quarterly net loss of US$337 million in the fourth quarter of 2017, citing "market competition, product mix, pricing, and recognized inventory write-downs". HTC stated that it would use the revenue to further its investments in "emerging technologies". The company had also cited its increasing VR investments, including its upcoming Vive Pro model, and Vive Focus—a standalone "all-in-one" VR headset unveiled in November 2017.[58][59]
In July 2018, HTC entered into a partnership with games and apps developer and publisherAnimoca Brands. This includes product development and joint collaboration in areas such as games,blockchain, artificial intelligence, machine learning, augmented reality and virtual reality.[60] Animoca's games will be pre-installed on HTC devices in the future.[61]
On 5 February 2019, HTC released its first "Cryptophone", focused on providing universal finance through Bitcoin and creating a portal towards realizing a trulydecentralized web.[62]
On 11 May 2019, HTC announced that its Cryptophone will be the first smartphone to support a bitcoin full node.[63]
On 17 September 2019, HTC appointed Yves Maitre, former executive vice president of consumer equipment and partnerships of Orange, as CEO where Cher Wang will continue her role as chairwoman.[64][65]
On 3 September 2020, HTC CEO Yves Maitre stepped down from the position citing personal reasons. Co-founder Cher Wang then stepped in and is now the current CEO of HTC.[66][67]
HTC's chairwoman and acting CEO is Cher Wang who is the daughter of the lateWang Yung-ching, founder of the plastics and petrochemicals conglomerateFormosa Plastics Group.[5] Peter Chou serves as head of the HTC Future Development Lab,[70] and HT Cho as Director of the Board and Chairman of HTC Foundation.[71] HTC'sCFO is Hui-Ming Cheng.[72] In addition to being chair of HTC, Cher Wang is also acting chair ofVIA Technologies.[5] HTC's main divisions, including the IA (Information Appliance) engineering division and the WM (Wireless Mobile) engineering division, areISO 9001/ISO 14001-qualified facilities.[73]
HTC's sales revenue totalled $2.2 billion for 2005, a 102% increase from the prior year. In 2005 it was listed as the fastest-growing tech company inBusinessWeeks Info Tech 100.[74]
In 2010 HTC worked with Google to build mobile phones running Google's Android mobile OS such as theNexus One.[75]
In April 2010, HTC grew exponentially after it was chosen byMicrosoft[76] as a hardware platform development partner for the now defunctWindows Mobile operating system (based onWindows CE).
HTC invested strongly inresearch and development, which accounts for a quarter of its employees.[4] The company's North American headquarters are located inBellevue, Washington.[77] HTC runs a software design office inSeattle (near its North American headquarters) where it designs its own interface for its phones.[78] In 2011, HTC also opened a research and development office inDurham, North Carolina, a location the company chose over Seattle andAtlanta,[79] to focus on multiple areas ofwireless technology.[80]
On 17 February 2010,Fast Company ranked HTC as the 31st most innovative company in the world.[81] On 27 May 2011, in response to customer feedback, HTC announced that they will no longer lock thebootloaders on their Android-based phones.[82]
Ahead of the2015 season,Indian Premier League franchiseKings XI Punjab signed a sponsorship deal with HTC. According to the agreement, HTC would be the team's official principal sponsor, and the company's logo would occupy the right chest position on the Kings XI Punjab playing jersey.[86]
^phones, Gareth Beavis 2009-11-06T16:19:00 309ZMobile (6 November 2009)."HTC HD2 review".TechRadar.Archived from the original on 1 August 2020. Retrieved1 February 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
^phones, Gareth Beavis 2010-10-20T23:02:00 292ZMobile (20 October 2010)."HTC HD7 review".TechRadar.Archived from the original on 1 August 2020. Retrieved1 February 2019.{{cite web}}: CS1 maint: numeric names: authors list (link)
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