Gulli (pronounced[ɡyli]; stylised asgulli) is a Frenchfree-to-airtelevision channel focused on kids' programming for those aged 3 to 14. It was created as a result of a partnership betweenLagardère Active and state-owned broadcasterFrance Télévisions. In 2019,Groupe M6 bought Gulli as well as the television division of Lagardère Active.
The channel was launched on 18 November 2005 on thedigital terrestrial television platform in France.[1] On 1 July 2015, Gulli launched its own HD simulcast feed on theAstra 1 satellite as part ofCanalsat's complete transition to HD.[2] On 5 April 2016, its HD feed was launched onDTT.
Gulli was created as a result of a partnership between a kids-television pioneerLagardère Active and the state-ownedFrance Télévisions.[3] The former is known due to its children's network,Canal J, while the latter has a long history investing in kids programming through its youth-oriented division onFrance 3.
In 2011, the first Gulli indoorplayground opened. Developed since 2009 and operated byLa Boîte aux Enfants, there is 15 Gulli Parcs opened in 2024.[4][5]
On 23 December 2013, a deal was reached between Lagardère andFrance Télévisions to purchase the latter's shares in Gulli.[6] Until then, the two groups were bound by a shareholders' agreement with a non-competition clause, which made it impossible for France Télévisions to create a public youth channel, as theMinister of CultureAurélie Filippetti had hoped.[7] By exiting Gulli, France Télévisions was able to create its own children's channel onFrance 4. As part of the negotiations for the purchase of the public service's 34% stake in Gulli, the total volume of advertising was capped in the children's programming slots on France 4 during 3 years so as not to compete in advertising with Gulli. The deal was finalised on 29 October 2014 with the transfer of 34% of France Télévisions's shares to Lagardère for €25 million.[8][9]
In June 2014, its SVOD service Gulli Max was launched.[10]
In 2019, Lagardère Active sold its television division toGroupe M6 in a €215 million deal, effective from 2 September.[11][12]
On 3 January 2022, the new time-slot brand Gulli Prime was launched for evenings, targeting all family with a focus on adults. It was a move to revitalize Gulli despite its declining audience due to the lowering consumption of linear TV among children, to consolidate its value as the channel was considered to be sold as part of the planned merger ofGroupe M6 withGroupe TF1 initiated in September 2021.[13][14] As Gulli is the only consistently profitable digital channel, M6 was hoping to sell it at a good price along withTiji andCanal J. In February, it was decided not to sell Gulli but6ter (along withTFX),[15] and the sale was even signed in April toAltice Média in the event of the merger being completed,[16] which was cancelled in September due to the concessions demanded by the Competition Authority, in particular the sale of theTF1 orM6 channel.[17][18]Bertelsmann then considered selling Groupe M6 for a few weeks but the timing was too tight before M6's frequency renewal.[19][20]
The channel was launched in Brazil on 9 August 2020, on the newly established satellite TV providerBluTV, which went bankrupt by 2022, and the channel went inactive in 2023.
Per an Arcom decision, the channel moved to channel 12 in 2025, following the closure ofNRJ 12.[21]
At the French media regulatorCSA's hearings for the new DTT channels, the channel was presented under the name ofGulliver, named afterJonathan Swift's character fromGulliver's Travels, before being renamed and shortened toGulli.
Gulli launched on 18 November 2005, with their first branding and logo designed by Dream On.[2]
On 8 April 2010, Gulli decided to use a new on-the-air branding designed by Gédéon. The same day, the logo has changed, becoming darker and 3D. They also switched to widescreen in a somewhat dynamic way, with both the 4:3 and 16:9 aspect ratios.
In September 2013, Gulli introduced a new branding, again designed by Gédéon.
On 28 August 2017, Gulli changed its branding again and introduced a new logo. This time, their branding was designed by 17MARS. The 2017 branding received very positive reviews and gave a lot of color to the channel.[3][8]
On 4 September 2023, Gulli changes its branding once again and introduced a new logo. This new branding was designed by Gédéon, who also did the 2010 and 2013 brandings.
Gulli Good: The most watched shows as well as new shows. Airing at 4:30 pm on weekdays (5:15 pm until 2012). Until September 2009, the block was also aired on weekends, at the same hours as weekdays. Shows that aired in this block include withPokémon,Power Rangers, andThe Loud House. (Since 2 September 2006)
Gulli Up: broadcast in the morning at 6:30 a.m., contains programs for children (since 4 September 2023).
Gulli Midi: Broadcast every day at 11:45 a.m. (since 4 September 2023).
Gulliwood: Cinema block that aired movies. Aired on Fridays nights at 7 pm (Since 28 August 2017)
Code Aventure: Action oriented block that aired shows like Pokémon. replaced by Gulli Go (from 19 November 2005 until 28 August 2017. Redesigned twice, once in 2006, the other in 2011).
Girl Power: Programming series for girls between 7–11 years old. Aired on Wednesdays and weekends at 1:15 pm (until 28 August 2017).
Gros Cartoon: Programming dedicated to the most popular (comedic) cartoons. Broadcast withRatz, Rudolf, La Famille Pirate andLes Zinzins de l'Espace, as well as many others. Discontinued on 26 August 2012.
GRRR!!!/Grrr...: Programming dedicated to animals (Oggy and the Cockroaches, Ralf the Record Rat, Animaliens, Trop fort l'Animal andWoody Woodpecker). Aired in the morning (as Grrr... at 6:35 am, stopped in 2009) and the afternoon (at 4:35 pm, stopped on 27 August 2012). The predominant color was blue in the morning and the predominant color in the afternoon was orange.
Gulli Bang: Aired every Wednesday at 8:25 am and 4:25 pm, Saturday at 1:40 pm and Sunday at 8:25 am between 2012 and 2013. (Pet Alien,Pokémon)
Gulli Bonus: This block was the interstitials block. Aired in multiple parts of the day (most notably 20h00 and 10h45). From 2007 to 2021.
Gulli d'or: A program broadcast on the channel's first anniversary on 18 November 2006. BroadcastOggy and the Cockroaches, Grand Galop and more.
Home Cinéma: Broadcast in 2008 and stopped in 2010.
La méteo de Gulli: Starred a monkey named Toobo who gives a forecast and dressing info. Stopped in the "rentrée" of 2013.
Raid Dingues d'Oggy: Aired Saturday nights from 2006 to 2008, to broadcast marathons of Oggy and the Cockroaches.[32]
La labo de Gulli: Aired Monday to Friday from 2 pm to 4 pm during the summer of 2007.
Méchamment Drôle: Comedy cartoon programming. Aired on weekends at 5 pm. AiredZig & Sharko,Corneil & Bernie,A Kind of Magic,Oggy et les cafards and many more.
Sitcomédies: Sitcom programming. Aired Monday to Friday at 12 pm (disappeared in 2007 and replaced byIn ze boîte)
Télé Grenadine: Cartoon programming of the 1970s and 80s. On Thursday evenings (formerly Tuesday evenings from 2007 to September 2009) (Stopped in 2011). AiredLes Shadoks,Lucky Luke, andCalimero.
Podium Gulli: Cartoon marathon that viewers could vote on gullitv.fr for broadcast on Saturday afternoon. From 2 September 2006 to 2 September 2009.
Gulli Goal: A cartoon block while waiting for the World Cup. Broadcast every Saturday at 4 p.m. from 2 June 2018, and stopped on 10 July 2018, of the same year after France's victory.
Gulli Club: Film programming. Every Tuesday at 8:55 p.m. starting 12 February 2019 and discontinued the following spring 2019 after the channel began showing movies almost every night.
Gulli Gold: A programming block of theYu-Gi-Oh! (from 7 November to 29 November 2020)
Gulli Toon: Comedy-oriented cartoons. Aired on weekdays at 7 am and 12 pm and also weekends at 5 pm. Shows that aired in this block includeOggy and the Cockroaches andZig & Sharko. (from 28 August 2017 to 4 September 2023)
Gulli Doo: Preschool block with cartoons for little children. A former show in this block wasZig & Sharko. Airing weekdays morning at 8:30 am and at 12 pm. (from 8 April 2010 to 4 September 2023, replaced by Gulli Up)
PaKataK:Easter celebration block, broadcast in 2006.[33]
When the channel launched on 18 November 2005, Gulli was initially broadcast from 6:30 am to 11:30 pm. Starting on 10 December 2007 (about three months after the "rentrée" of 2007) until 31 August 2008, the channel broadcasts from 6:00 am to 12:30 am. The channel has been broadcasting 24 hours a day since 1 September 2008.[citation needed]
The network has been exported in dedicated versions forRussia,Africa, theMENA region, andBrazil, broadcasting in Russian, French, Arabic and previouslyBrazilian Portuguese. The brand itself was sold alongside the rest of the Lagadère channels toGroupe M6 in 2019.[34] The Russian feed was renamed "Gulli Girl" in 2016 and broadcasts series aimed at a young female audience.
^abjoint venture with Amperwelle Studio München Programmanbietergesellschaft,Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Verlagsgesellschaft Madsack, Studio Gong Niedersachsen and Brune-Rieck-Beteiligungs.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.
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