| Google Marketing Platform | |
|---|---|
 | |
| Developer | |
| Initial release | July 24, 2018; 7 years ago (2018-07-24) |
| Predecessor | DoubleClick |
| Type | Digital marketing,Online advertising,Web analytics |
| Website | marketingplatform |
Google Marketing Platform is anonline advertising andanalytics platform developed byGoogle and launched on July 24, 2018.[1] It unifiesDoubleClick's advertising services (acquired in March 2008) andGoogle's own advertising and analytics services.[2][3][4] Google Marketing Platform is mainly used by big advertisers to buy ads on theInternet.[5]
Google Ads (launched in 2000) andGoogle Ad Manager (launched in 2010) are not parts of Google Marketing Platform.[2][3][4] The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features.
Google Marketing Platform includes the following services:
To access the tools of the Google Marketing Platform, specialists need to pass appropriate certifications, and companies need to have certified specialists on staff or as contractors.[citation needed]
