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| Owner | The Magnum Ice Cream Company |
|---|---|
| Introduced | 1993; 32 years ago (1993) |
| Markets | United States |
Good Humor-Breyers (Ice Cream USA) is the American ice cream division ofThe Magnum Ice Cream Company and includes the formerly independentGood Humor,Breyers,Klondike,Popsicle,Dickie Dee[1] andSealtest brands. Based inEnglewood Cliffs, New Jersey[2] it was formed in 1993 after Unilever purchased the ice cream division ofKraft General Foods.[3]
Unilever began making Good Humor ice cream products in the United States in 1961. In 1992, Unilever acquiredDickie Dee, a Canadian ice cream vending company that sold product fromice cream trucks and tricycle carts. At the time of the sale, there were around 1,500 tricycles in 300 cities. Unilever ended the ice cream bikes in the early 2000s and carts were sold to distributors.[4]
In 1993, Unilever announced it would acquire theBreyers andSealtest brands fromKraft who, however, retained the name use for non-ice cream products.
Unilever integrated its ice cream division into its main offices inEnglewood Cliffs, New Jersey in 2007.[5]
TheGood Humor brand has been known for itsice cream trucks, the concept of which was first originated by Good Humor brand creator Harry Burt.[6] Good Humor-Breyers products have included:
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