"Give It to Me" is a song by American producerTimbaland, released as the first single from his second studio albumShock Value (2007). The song features vocals by Canadian singerNelly Furtado and American singerJustin Timberlake. All three artists co-wrote the song together with American rapper Attitude and American producerDanja, who co-produced the song with Timbaland.Mosley Music Group, in association withBlackground Records andInterscope Records, serviced the song tocontemporary hit andrhythmic radios in the United States on February 6, 2007, and later tourban radios on March 10, 2007. "Give It to Me" is anelectro song that embodies the sensibilities ofclub music. The song features the protagonists addressing their critics about their successes in the music industry.
The song has been noted for the diatribe in Timbaland's verse against American producerScott Storch, who has worked with the producer in the past. It received positive reviews from music critics, many praising it for its club-oriented sound, Timbaland's production and the lyrics. The song experienced successful commercial outcomes in the United States as well as internationally. "Give It to Me" reached the top position on theBillboard Hot 100, becoming his first and only number one single in the United States as a lead artist (second overall after "Promiscuous"). It has sold nearly two million downloads in the United States. Outside of the United States, "Give It to Me" topped the charts in Canada, Denmark, and the United Kingdom, and peaked within the top ten of the charts in various countries, including Austria, Germany, Ireland, the Netherlands, and Switzerland.
"Give It to Me" was written byTimbaland,Danja, Attitude,Justin Timberlake andNelly Furtado. The song was also produced by Timbaland and Danja; the latter performed on the keyboard and bass while the former played the drums.[3] Cuban sound engineer Demacio "Demo" Castellón recorded and programmed the song at Thomas Crown Studios inVirginia Beach, Virginia and Chalice Recording Studios inLos Angeles.[3] Matty Green assisted Castellón in the mixing process for the song, which took place at Thomas Crown Studios in Virginia Beach, Virginia andThe Village in Los Angeles.[3] "Give It to Me" is the first single released fromShock Value (2007).Mosley Music Group, in association withBlackground Records andInterscope Records, serviced the song to urban radios oncontemporary hit andrhythmic radios on February 6, 2007, in the United States.[4][5] It was later serviced tourban radios on March 13, 2007, in the United States.[6]
The song was released to the internet in November 2006 in a demo version and it was speculated as a possible single from Timbaland's new studio album.[7] In late January 2007, it was confirmed as the first single from Timbaland's new album, which was confirmed to be released in March.[8] Following the release of the single, a rivalry between Timbaland and record producerScott Storch began to intensify. In the lyrics, Timbaland anonymously backlashes Storch: "I'm a real producer and you['re] just the piano man". In an interview, Timbaland confirmed that he was talking about Storch. The dispute partly stemmed from controversy regarding writing credits for Justin Timberlake's "Cry Me a River" (2003). Following the reporteddiss, Storch culminated a response song of his own called "Built Like That", where he addresses Timbaland for stealing credit from Danja and claims to be the true producer of "Cry Me a River".[9]
"Give It to Me" is anelectro andhip-hop song withclub music sensibilities.[10] It features a space-age sound that is built of skeletal synths, percussion, bass, low range horns, breathless drums, and digitized keyboards.[7][11] Andy Kellman ofAllMusic describes it as a "leisurely club track full of swagger".[12] David Hyland ofWESH Orlando noted the song as "a mellow, slinky club jam that meshes odd, polyrhythmic drumming, a "Twilight Zone"countermelody and digitized keyboard belches with vocals supplied by Furtado and Timberlake."[13] It begins with a heavy tribal beat and accompanying synths.[14] Furtado begins with rhymes about her change in appearance for her third studio album, with the lines "Love my ass and my abs in the video called 'Promiscuous' / My style is ri-dic-dic-diculous, 'diculous, 'diculous".[15] After the chorus, Timbaland raps about his successes as a producer and songwriter while making disparaging remarks towards an unnamed producer, most notably in the lines "I get a half a mill for my beats, you get a couple gra-an-and/Never gon' see the day that I ain't got the upper hand/I'm respected from Californ-I-A, way down to Japan" and "I'm a real producer and you just a piano man/Your songs don't top the charts, I heard 'em, I'm not a fa-an-an".[15] Timberlake follows after the second chorus with his verse, where he addresses a rival (allegedlyPrince) about his chart success with "SexyBack", present in the lines, "If sexy never left, then why's everybody on my shi-i-i-t? / Don't hate on me just because you didn't come up with it".[14]
"Give It to Me" received generally positive reviews from music critics. The song received a four star rating from Bill Lamb ofAbout.com, praising it as an intoxicating song with a "mesmerizing rhythm figure and cheeky lyrics" that "easily sticks in the brain."[7] Lamb, however, felt it was one-dimensial and repetitive, comparing it to Nelly Furtado's "Say It Right" and Justin Timberlake's "My Love", both produced and co-written by Timbaland.[7] Andy Kellman ofAllmusic writes that "it is immediate enough to connect on the first listen, while Tim also sneaks in enough subtle layers to make it increasingly insidious with each play."[12]Houston Chronicle's Zharmer Hardimon, despite dismissing Timbaland's rapping, praises it as the album's best track.[10] David Hyland of WESH Orlando defines the song as "an example of the outside-the-box approach to hit-making that has earned Tim his reputation" while also praising Furtado and Timberlake for their vocal performances, writing that they sound "seductive" and "convincing as a possible suitor" respectively.[13]Kelefa Sanneh ofNew York Times compared "Give It to Me" to Scott Storch's "Built Like That" and declared Timbaland's song the winner, writing "It's an instantly addictive song built from a muscular rhythm and a few well-placed synthesizer notes."[16] Norman Mayers ofPrefix Magazine declared the song to be one of the album's best tracks, claiming that Timbaland's "fluttering grooves" and Furtado's and Timberlake's "boastful verses" merged perfectly.[17]
PopMatters writer Mike Schiller describes the song as "a combination of every single beat on the Nelly Furtado album (Loose)" while later commenting that, with Timberlake's and Timbaland's vocals, it is an infectious all-star cut.[18] Steve "Flash" Juon ofRapReviews labeled it as a "triumvirate of hip-pop perfection" while Jody Rosen praised it as the catchiest song on the album.[15][19] Evan McGarvey ofStylus Magazine wrote "The song never comes together though, all of its constituent parts resemble diluted tools from other, more inspired Mosley moments."[11]The Guardian's Alexis Petridis praised the song for its hooks, which he describes as irresistible, and its moments of unpredictability.[20] The song was nominated for theGrammy Award for Best Pop Collaboration with Vocals at the50th Annual Grammy Awards.[21]
In the United States, "Give It to Me" debuted on theBillboard Hot 100 on the week ending February 24, 2007, at number eighty-seven.[22] The song slowly rose the chart for weeks until the week ending April 21, 2007, when the song ascended forty-one places, from forty-two, to number one.[23] The rise was caused by the strength of 248,000 downloads sold within that week, logging the second-best digital sales for a song's first week at the time, behind Justin Timberlake's "SexyBack".[23] The song has, as of July 23, 2010, sold 1,880,000 downloads in the United States, standing as Timbaland's third best selling solo single behind "Apologize" and "The Way I Are".[24] It also stands as his only solo single in the United States to attain the number one position on theBillboard Hot 100.
In Furtado's native Canada, "Give It to Me" debuted at number two on theCanadian Hot 100, where it peaked for one week, on the issue dated June 7, 2007.[25] It lasted a total of thirteen weeks on the chart, spending its last week at number 44.[26]
In the United Kingdom, "Give It to Me" debuted at number eight on theUK Singles Chart on April 8, 2007 – for the week ending date April 14, 2007 – and rose seven places to the summit of the chart the following week.[27][28] On April 22, 2007 – for the week ending date April 28, 2007 – "Give It to Me" was dethroned from the top of the UK Singles Chart after one week by "Beautiful Liar" byBeyonce andShakira, falling two places to number three. The song accumulated a total of ten weeks in the top ten, and 26 weeks in the top 100, of the chart.[26]
In Ireland, "Give It to Me" debuted at number thirty-three on theIrish Singles Chart and fell off the next week.[26] On April 12, 2007, two weeks later, the song reappeared on the chart at number six.[29] It peaked on the chart at number two during its sixth week and lasted more than ten weeks in the top ten.[26][30]
In Switzerland, the song peaked at number six on theSwiss Singles Chart on the week ending date July 1, 2007.[31] It spent five non-consecutive weeks in the top ten and a total of forty-nine weeks on the chart, slowly descending the chart following the week at its peak position.[31] In Germany the song reached its peak at number three and held the position for two nonconsecutive weeks.[26]
In Austria, "Give It to Me" peaked at number three on theAustrian Singles Chart, and logged a total of 34 weeks on the chart.[32]
On February 26, 2007, the music video for "Give It to Me" was premiered onMTV'sTotal Request Live. It shows Timbaland, Nelly Furtado, and Justin Timberlake performing the song at the2007 Grammy Awards pre-show concert, and is intercut with footage from a studio recording session and from inside Timbaland's tour bus. The clip also shows Furtado singing on a balcony of Four Seasons Hotel in Los Angeles. The video was directed byPaul Coy Allen and Timbaland and appeared at number ninety-eight onBET'sNotarized: Top 100 Videos of 2007 countdown.
The music video onYouTube has received over 175 million views as of April 2024.[33]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Petridis, Alexis (March 30, 2007)."Timbaland, Shock Value".The Guardian. London: Guardian News and Media Limited.Archived from the original on October 19, 2007. RetrievedApril 8, 2012.
