"Genderless" (ジェンダーレス,Jendāresu) is afashionsubculture that emerged in Japan in the mid-2010s. Aiming to break societal gender norms in fashion, the genderless subculture is centered on gender non-conforming androgynous fashion. The subculture is mostly dominated by men, who are known as "genderless men" (ジェンダーレス男子,jendāresu danshi).
People who are part of the genderless subculture are known as "genderless men" (ジェンダーレス男子,jendāresu danshi) or "genderless women" (ジェンダーレス女子,jendāresu joshi), who dressandrogynously without conforming to societal gender norms.[1][2] The term "genderless" was coined by talent agent Takashi Marumoto to describe actor and modelToman, one of the influential figures of the genderless subculture.[3] Men who are part of the subculture are idealized as "slim-bodied" and "cute-faced", using hair dye and makeup to accentuate their appearance, alongside flashy clothing and "cute" accessories.[1]
The genderless subculture is seen as a rejection of traditional gender roles.[3] Unlike in the West, the subculture is more associated with fashion thansexuality orgender identity, and is not considered to be a person attempting to "pass" as the opposite gender,[1] or declaring themselvesgay ortransgender.[2][3] Masafumi Monden, a researcher from theUniversity of Technology Sydney, as well as several genderless men, have reasoned that this is because Japanese society puts a clear separation between appearance and sexuality.[2][3] However, some men have stated that being part of the genderless subculture has made them more accepting of other sexualities.[3]
Historically, Japanese culture has portrayed feminine men and masculine women in the context of theatre and performance, involvingcross-dressing, men performing women's roles inkabuki (known asonnagata), and all-female performance companies such as theTakarazuka Revue.[2] Unisex fashion for men has also been expressed throughanime andmanga.[2][3]
Modern genderless fashion originated in theHarajuku district ofTokyo.[1][2] The earliest influence isJW Anderson's Fall 2013 collection, of which featured male models in feminine clothing during its showcase.[4] By 2015, genderless fashion gained popularity in Japan.[4] It and drew heavy influences from the androgynous styling of South KoreanK-pop boy bands,[1][2]visual kei,[2] and fashion from the 1980s and 1990s in theUnited States.[2] Influential figures for the genderless subculture are actor and modelToman;[3][5] model and media personalityRyuchell;[3][5][6] and media personalityGenking [ja].[a][3][5] One of the few notable figures for genderless women in media is actor and modelSatsuki Nakayama;[b] however, there are fewer genderless women in entertainment compared to genderless men.[5]Junko Mitsuhashi, a professor of gender studies atMeiji University, has suggested that genderless fashion may have come about from young men who were "jealous of women because they can express themselves through fashion."[3] Most fans of genderless men are young girls.[3]
The first instance of the term "genderless men" appeared in 2015 to describe Toman.[9][10] By 2016, genderless fashion had been popularized through social media websites such asInstagram andTumblr.[1][3] In 2017, En Coton, a tailoring company, opened an online service called Madam M, claiming to be the first clothing repair store forLGBT people in Tokyo, with options for "genderless" custom orders.[11]
In addition to genderless people appearing in entertainment, several genderless men have appeared as characters in media, such asCecile no Mokuromi [ja] (2017)[12] andMy Androgynous Boyfriend (2018).[13]Hugtto! PreCure (2018) gained media attention through an episode focusing Henri Wakamiya, a character with a genderless appearance; his episode arc also included the line, "Even boys can become princesses!" from protagonist Cure Yell, which led media to speculate he may become the first male Pretty Cure in the history of the franchise.[14][15] In 2018, the magazineDa Vinci cited Kuranosuke Koibuchi fromPrincess Jellyfish,Oscar François de Jarjayes fromThe Rose of Versailles (1972), Marie-Joseph Sanson fromInnocent (2013), Tetsuo fromYūreitō [ja] (2011),Haruhi Fujioka fromOuran High School Host Club (2003),Sailor Uranus fromSailor Moon (1991),Ukyo Kuonji fromRanma ½ (1987), Sapphire fromSapphire: Princess Knight (2008),Kyubei Yagyu fromGin Tama (2003) as retrospective examples of genderless characters in manga.[16]