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"Geezer teaser" is apejorative term used to describe afilm—usually anaction film releaseddirect-to-video and distributed viavideo on demand(VOD)—for which older famous male actors ("geezers") who may be considered past their prime arebilled in starring roles and prominently featured ("teased") in promotional material, only to then appear for a brief amount of time during the film itself. These actors help bring attention to films that are made onlow budgets but become profitable through rentals and sales.[1]
American production companyEmmett/Furla Oasis (EFO) is considered a pioneer of the geezer teaser, especially through itsco-founderRandall Emmett,[1] withBruce Willis starring in several films for the company fromSetup (2011) until his 2022 retirement due to the onset offrontotemporal dementia; he typically only worked for one or two shooting days per film and was sometimes in the film for as little as seven minutes, such as inHard Kill (2020).[1][2][3] Although such films are usually panned by critics, they continue to be made, with companies such as EFO's main distributorLionsgate calling them "consistently profitable".[1]. Other film companies such asHighland Film Group andSaban Films are known for releasing Geezer Teaser movies.
Other actors commonly associated with these films includeNicolas Cage,John Cusack,Mel Gibson,Steven Seagal,Sylvester Stallone, andJohn Travolta.[1][3] Action films starringLiam Neeson have been described as the "prestige version" of the geezer teaser because, while Neeson has also appeared in multiple action films each year throughout the 2010s, his screen time in most of his films usually corresponds to his billing as a main character.[4] The term came to public knowledge in a March 2021Vulture article in which film distribution executive Adam Champ attributed it to a client.[1]
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