GM GEM platform | |
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Overview | |
Manufacturer | General Motors |
Also called | Global Emerging Markets |
Production | 2016–present |
Body and chassis | |
Class |
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Layout | transversefront engine, front-wheel drive |
Chronology | |
Predecessor |
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Successor | GEM |
Global Emerging Markets, better known in acronym form asGEM, is the name of anautomotive platform in use byGeneral Motors for various vehicles sold in markets of thedeveloping world, where many GM vehicles designed for theUnited States and wealthier parts ofChina are too expensive for mostconsumers.[1]
Development of GEM in particular was largely done by GM'sjoint ventureSAIC-GM in China.[2] It was developed by theGM-SAIC joint venturePan Asia Technical Automotive Center (PATAC).[3] Creating the platform reportedly came at a cost of approximately 5 billiondollars to GM,[4] much of the funds for which were accumulated by exiting several unprofitable markets inEurope andAfrica in 2017.[5][6]
Prior to 2015, GM primarily sold slightly refreshed versions of aging American models to developing markets.[7] These included the likes of theChevrolet Lanos andDaewoo Lacetti, both of which have been manufactured well past the introduction of new models in their segments (since 2002 and 2003, respectively for these examples).[8][9] In August 2015, the conglomerate announced their plans to invest billions of dollars into the development of a singular platform for their secondary markets for introduction in the next 5 years.[10]
In September 2019, Chevrolet revealed the second generationOnixsedan, the first vehicle to be underpinned by the GEM platform.[11] GM anticipates that the markets in question will begin to outpace their established markets in new vehicle introduction from 2020 to 2030.[12]
The following vehicles either use this platform: