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GMC (automobile)

From Wikipedia, the free encyclopedia
(Redirected fromGMC (marque))
Utility vehicle brand
GMC
GMC dealership sign in South Dakota
FormerlyGeneral Motors Truck Company
Company typeDivision
IndustryAutomotive
Predecessors
Founded1911; 114 years ago (1911)[1]
FounderWilliam C. Durant
Headquarters,
U.S.
Area served
North America
South Korea
Middle East
China
Australasia
Key people
Jaclyn McQuaid (vice president)[2]
Products
Brands
ParentGeneral Motors
Websitegmc.com

GMC (formerly theGeneral Motors Truck Company [1911–1943], or theGMC Truck & Coach Division [1943–1998]) is a division of American automotive manufacturerGeneral Motors (GM) for trucks and utility vehicles. GMC currently makesSUVs,pickup trucks, vans, and light-duty trucks. In the past, GMC also producedfire trucks,ambulances, heavy-duty trucks,military vehicles,motorhomes, transitbuses, andmedium duty trucks.

While many of their vehicles are mechanically similar, GMC is positioned as a premium offering to the mainstreamChevrolet brand, and includes the luxury trimDenali. InNorth America, GMC vehicles are almost always sold alongsideBuick (another premium brand) vehicles at multi-branddealerships.

History

[edit]

Roots to the GMC brand can be traced to 1900, when the "Grabowsky Motor Company" was established[3][4] by brothers Max (1874-1946) and Morris Grabowsky,[3] in Detroit, and renamedRapid Motor Vehicle Company in 1902 when the brothers moved operations toPontiac, Michigan. In 1909,William C. Durant gained control of Rapid Motor Vehicle Company and made it a subsidiary of hisGeneral Motors Company.

In 1911, General Motors formed the "General Motors Truck Company" and folded Rapid andReliance Motor Car Company (another early commercial vehicle manufacturer that Durant had acquired in 1908) into it. In 1912, the Rapid and Reliance names were dropped in favor of "GMC". All General Motors truck production was consolidated at the former Rapid MotorPlant 1 in Pontiac, Michigan.[5]

GMC maintained three manufacturing locations in Pontiac, Michigan,Oakland, California, andSt. Louis, Missouri[when?].[citation needed]

1920 GMC advertisement

In 1916, a GMC truck crossed the country fromSeattle toNew York City in thirty days, and in 1926, a 2-ton GMC truck was driven from New York toSan Francisco in five days and 30 minutes. During theFirst World War, the company provided the Model 16 3/4-ton truck,[6] and modified its production to provide 1-ton troop carriers and aviation support vehicles, and by 1918, more than 90 percent of GMC truck production was for military use. GMTC provided a total of 8,512 trucks to the U.S. government during the war years and earned aDistinguished Service Award.[7] During theSecond World War, GMC Truck produced 600,000 trucks for use by theUnited States Armed Forces.

In 1923, GMC trucks were exported to Japan to help recovery and reconstruction as a result of theGreat Kantō earthquake, and the company continued to provide vehicles as the transportation infrastructure was rebuilt. Before the earthquake struck, most of Japan's transportation of commerce and people was by wooden carts and government owned railroads, which were severely damaged when the train tracks were twisted beyond use. Autonomous trucks were much more effective at traveling to heavily damaged areas.[8]

A "Crown Gasoline" (Crown Central Petroleum)'s General Motors truck Model K52 in 1925

In 1925, GM purchased a controlling interest inYellow Coach, a bus and taxicab manufacturer based in Chicago, Illinois which was founded byJohn D. Hertz. The company was renamed Yellow Truck & Coach Manufacturing Company (YT&CMC), an affiliated subsidiary ofGeneral Motors. All manufacturing operations of General Motors Truck Company were placed under YT&CMC. In 1928, Plant 2 opened and all headquarters staff moved to the administration building at 660 South Boulevard E in Pontiac, MI. In 1943, GM purchased the remaining interest in YT&CMC and renamed it GMC Truck and Coach Division.[9]

In 1981, GMC Truck & Coach Division became part of GM Worldwide Truck & Bus Group.[citation needed]Bus production ended in May 1987 and the division name was changed from GMC Truck & Coach to GMC Truck Division. The Canadian plant (inLondon, Ontario) produced buses from 1962 until July 1987. GM withdrew from the bus and coach market because of increased competition in the late 1970s and 1980s. Rights to theRTS model were sold toTransportation Manufacturing Corporation, whileMotor Coach Industries of Canada purchased theClassic design.[10] In 1998, GMC's official branding on vehicles was shortened from "GMC Truck" to simply "GMC".[citation needed]

In 1996, GM merged GMC Truck Division with thePontiac Motor Division in order to "give the combined division a brand image projecting physical power and outdoor activity".[11] This coincided with many GMC dealerships merging with Pontiac dealerships, allowing a single dealer to offer both trucks and entry-to-mid-level cars, using a similar approach already in use byChevrolet.[citation needed]

In 2002, GMC celebrated its 100th anniversary and released a book entitledGMC: The First 100 Years, a complete history of the company.[citation needed]

In 2007, GMC introduced theAcadia, acrossover SUV, which was the division's secondunibody vehicle (after the Vandura) whose predecessor, the GMT-360 basedEnvoy, was discontinued with the closure of GM'sMoraine, Ohio plant on December 23, 2008.

In 2009, GMC ended production of medium-duty commercial trucks after over 100 years.[12] They became exclusive to Chevrolet with the launch of the 4500HD/5500HD Silverado in 2018.[13] Also in 2009, GMC introduced theTerrain, a mid-size crossover SUV based on theGM Theta platform shared with theChevrolet Equinox. It replaced thePontiac Torrent after the brand's demise.

In 2020, General Motors announced the return of the Hummer nameplate, this time as a sub-brand of GMC instead of a stand-alone division.[14] The Hummer lineup includes two models, an electric pickup truck and SUV, to be sold as the "GMC Hummer EV". According to GM, the Edition 1 production electric pickup truck will feature 1,000 horsepower, hit 60 mph in 3 seconds and is scheduled to launch in late 2021. The new Hummer EV was revealed on October 20, 2020.

In 2022, the GMC brand was introduced inSouth Korea as a subsidiary ofGM Korea.[15]

In 2025, the GMC brand was introduced inChina,[16][17]Australia, andNew Zealand.[18]

Leadership

[edit]

Platform sharing with Chevrolet

[edit]
1919 GMC Tanker
1941 GMC Model 9314
1956 GMC 100

Beginning in 1920, GMC and Chevrolet trucks became largely similar, built as variants of the sameplatform, sharing much the same body sheetwork, except for nameplates and grilles – though their differences, especially engines, have varied over the years. GMC advertising marketed its trucks to commercial buyers and businesses, whereas Chevrolet's advertising was directed towards private owners.[citation needed] Beginning in 1928, GMCs usedPontiac's 186 cu in six-cylinder engines in their lighter trucks.[22] Medium-duty trucks relied onOldsmobile straight-6 engines, while the heaviest trucks used GMC's own "Standard Big Brute" engine.[22] From 1939 to 1974, GMC had its own line ofsix-cylinder engines, first the inline sixes known as "Jimmy's" from 1939 to 1959, and then their ownV6 from 1960 until 1974, of which a V8 and a V12 version also existed. Additionally, from 1955 through 1959, the less than 2-ton, domestic GMC gasoline trucks were equipped withPontiac V8s, andOldsmobile V8s—whereas the Canadian models used Chevrolet engines.[citation needed] GMC dealerships were partnered with Pontiac, Oldsmobile and Buick dealerships.[citation needed]

Between 1962 and 1972, most GMC vehicles were equipped with quad-headlights, while their Chevrolet clones were equipped with dual-headlights. The platform has been the most profitable for General Motors, as it was shared with theChevrolet Blazer/GMC Jimmy, theChevrolet Suburban and theChevrolet Tahoe/GMC Denali. In 1998, the platform was introduced as theCadillac Escalade.

In 1971, GMC marketed their version of theChevrolet El Camino, which was based on theChevrolet Chevelle. CalledSprint, it was virtually identical to the El Camino, and a sport version, the SP, was equivalent to the El Camino SS. It was renamed Caballero in 1978, and remained produced alongside the El Camino until its demise in 1987.

In 1973, with GM's introduction of the new "rounded line" series trucks, GMC and Chevrolet trucks became even more similar, ending production of GMC's quad-headlight models, and setting the standard for the Chevrolet/GMC line of trucks for over thirty years.[citation needed]

As of 2020[update], GMC's vehicles were marketed as more premium,luxury vehicles positioned above similar vehicles from the more mainstreamChevrolet division. Chevrolet vehicles are priced lower than a comparable GMC, but GMC vehicles have features not found in a comparable Chevrolet.[23]

InNorth America, Chevrolet offers a full lineup ofcars,crossover vehicles,sport utility vehicles, andpickup trucks. GMC, however, does not offer any car models, so typically they are sold alongBuick (or sometimesCadillac) vehicles at multi-branddealerships, allowing the same dealer to sell a full lineup of upscale vehicles, including both cars and trucks. However some standalone GMC dealerships do exist, primarily for dealers who have a focus on selling to thecommercial andfleet vehicle markets.

Other platform sharing

[edit]
1965Chevrolet C10 Pick-Up
1966 GMC C-series pickup
1968 GMC K2500 Super Custom
1975–1976 GMC C/K
1997–2000Chevrolet C3500 Silverado Extended Cab
1997 GMC Sierra 3500 SLE Crew Cab
2005Chevrolet Silverado Crew Cab
2006 GMC Sierra Crew Cab
2016 GMC Sierra

GMC models

[edit]
Main article:List of GMC vehicles

Light-duty trucks

[edit]
ImageModelIntroducedDiscontinuedNotes
Rapid191119151 t
Rapid191119152 t
Reliance191119153.5 t
VC[24]~ 19131.25 t
SC[24]~ 19132 t
H[24]~ 19133 t
HU[24]~ 19133.5 t
40[25]19172 t
30[25]19171.5 t
15[25]191619170.75 t
21[25]191619191 t
70 A[26]19173.5 t
70 B[26]19173.5 t
71 A[26]19203.5 t
71 B[26]19203.5 t
41[26]191519202 t
31[25]191519201.5 t
T 19[27] series192719311.5 t
T 20[28]192819281 t
T 30[29]192719311.5 t
T and F series19371938Similar to the Chevrolet G/S and F/T series
AC and AF series19391940AF series is cabover design
C and E series[30]19411947Little different from theChevrolet AK Series trucks
New Design series19471955Little different from theChevrolet Advance-Design trucks
Blue Chip series19551959Similar to theChevrolet Task-Force trucks. OptionalPontiac V8
C and K Series19601991half–, three-quarter– and one-ton trucks, with Sierra, Sierra Grande,
High Sierra, and Sierra Classic trim lines
Sprint19711977Coupe utility – GMC version of the 1971 to 1977Chevrolet El Camino
Caballero19781987Coupe utility – GMC version of the 1978 to 1987Chevrolet El Camino
S-1519821990Became theSonoma in 1991
Sonoma19912004Formerly theS-15 1982–1990
Syclone19911991High performance version of the Sonoma
Sierra1988currentGMC version ofGMT400Chevrolet C/K (1988–99)Chevrolet Silverado
(1999–present) light- and heavy-duty pickup
Canyon2004currentGMC version ofChevrolet Colorado midsize pickup
Hummer EV SUT2022 MYcurrentGeneral Motors' first all-electric off-road pickup

Medium-duty trucks

[edit]
ImageModelIntroducedDiscontinuedNotes
Varies, first letter denotes production year:
A=1939-1940, C=1941-1945, E=1946,
F=1947-1950, Z=1954, Y=1955, X=1956,
T=1957, S=1958-1959, N=1960;
Second letter denotes cab style:
C=cab behind engine, F=cab over engine
19391959Line sold toNavistar,
now marketed under the WorkHorse brand.
L-Series1960c.1984Steel Tilt Cab
TopKick19802002
C-Series19602002
Forward19851997rebadged Isuzu Elf
W-Series19982010Rebadged Isuzu Elf
T-Series19942010Rebadged Isuzu Forward
TopKick20032009Model used for Ironhide in theTransformers film series

Heavy-duty trucks

[edit]
ImageModelIntroducedDiscontinuedNotes
DLR/F/“Crackerbox”19591968Aluminium Tilt Cab
B-Model19601966
750019631978
950019661978
Astro 9519681988
General19771988
Brigadier19781988

Buses

[edit]
ImageModelIntroducedDiscontinuedNotes
W-series[31]1920s[32]?Yellow "Parlor"(highway) coaches
P-series[33]1940s[32]1980"Parlor"(highway) coaches
"Old Look"1940[32]1969transit
"New Look"19591986transit
RTS19771987transit
Classic19821987transit
B-series19662003school bus
S-series19861989school bus (forward control)

Vans

[edit]
ImageModelIntroducedDiscontinuedNotes
Handi-Van19641970
Handi-Bus19641970
Rally19701996GMC version of the Chevrolet Sportvan
Vandura19701996GMC version of the Chevrolet Chevy Van
Safari19852005GMC version of the Chevrolet Astro
Savana1996currentGMC version of the Chevrolet Express

Sport utility vehicles

[edit]
ImageModelIntroducedDiscontinuedNotes
Suburban19372006Rebranded as Yukon XL for 2000, it was sold in the Middle East using the Suburban nameplate through the 2006 model year.
Jimmy19691991GMC version of theChevrolet Blazer
S-15 Jimmy19832005GMC version of the Chevrolet Blazer
Tracker19891991Canada only, GMC version of the Geo Tracker
Typhoon19921993High performance version of the S-15 Jimmy
Yukon1992currentGMC version of the Chevrolet K5 Blazer (1992-1994)
and Chevrolet Tahoe (1995–present)
Envoy19982009GMC version of theChevrolet TrailBlazer
Yukon Hybrid20082013GMC version ofChevrolet Tahoe Hybrid andCadillac Escalade Hybrid
Yukon XL2000currentFormerly the Suburban
Acadia2007currentGMC version of theChevrolet Traverse; became a mid-size crossover SUV
commencing with the 2017 model year
Terrain2010currentGMC version of theChevrolet Equinox
Hummer EV SUV2024currentSport Utility variant of the electric Hummer EV off-road sub-brand

Motorhomes

[edit]
ImageModelIntroducedDiscontinuedNotes
GMC motorhome19731978The only Class A recreational vehicle produced by a car manufacturer. There were 12,921 produced.

Military vehicles

[edit]
ImageModelIntroducedDiscontinuedNotes
ACK/ACKWX19401940Originally contracted for the French army
CCKW/CCW19411945
AFKWX19411945Cab over engine
DUKW19421945Amphibious

Sedans

[edit]
ImageModelIntroducedDiscontinuedNotes
Chevette19921995RebadgedChevrolet Chevette intended for the
Argentinian market

See also

[edit]

Notes

[edit]

References

[edit]
  1. ^Meyer, Donald E. (March 2009)."The First Century of GMC Truck History"(PDF).General Motors Heritage Center.
  2. ^VanHulle, Lindsay (3 January 2025)."Buick, GMC poised for sales growth in 2025 under new leadership".Automotive News. Crain Communications, Inc.
  3. ^abSteven Rossi, Antique Automobile, Vol. 85 no. 5, September/October 2021, p. 34
  4. ^"Grabowsky 1,5 t Truck". Power wagon v.3 1908. 1908-08-01. Retrieved2025-09-26.
  5. ^"The First Century of GMC Truck History"(PDF).GM Heritage Center. Donald Meyer. Retrieved18 September 2018.
  6. ^"Vintage truck models of GMC".The Vintage News. 30 March 2016. Retrieved20 September 2020.
  7. ^"GMC's Centennial 1921-2012".Motortrend. Motor Trend Group LLC. 21 December 2012. Retrieved20 September 2020.
  8. ^Yanase opened Japan to Western cars,Automotive News, March 31, 2008
  9. ^Theobald, Mark."Yellow Coach Part 1".Coachbuilt. Retrieved18 September 2018.
  10. ^Stauss, Ed (1988).The Bus World Encyclopedia of Buses. Woodland Hills, CA: Stauss Publications. pp. 29–32, 87,102–105.ISBN 0-9619830-0-0.
  11. ^Bradsher, Keith (February 20, 1996)."G.M. to Merge GMC Division With Pontiac".The New York Times.
  12. ^"GM Getting Out of Medium-Duty Truck Business".NBCNews.com. Associated Press. 8 June 2009. Retrieved18 September 2018.
  13. ^No Plans For GMC Versions Of 2019 Silverado 4500HD, 5500HD Medium Duty Truck from GM Authority (January 22, 2018)
  14. ^Paukert, Chris."Hummer's electrifying return teased in GMC Super Bowl trailer".Roadshow. Retrieved2020-01-30.
  15. ^Centeno, Deivis (June 20, 2022)."GMC Starts Marketing Push In South Korea".GM Authority. Motrolix. RetrievedJune 23, 2022.
  16. ^"2025 GMC Yukon To Launch In China At Guangzhou Auto Show".GM Authority.
  17. ^"GM to launch sales of imported GMC Yukon this month".Automotive News China.
  18. ^"Big, bold, beautiful: 2025 GMC Yukon Denali luxury flagship brings power and prestige to Australia and New Zealand".GM Australia and New Zealand.
  19. ^https://www.nbcnews.com/id/wbna34464724#:~:text=General%20Motors%20Co.,its%20Buick%20and%20GMC%20brands.&text=The%20Associated%20Press-,General%20Motors%20Co.,sales%20manager%20of%20the%20brands.
  20. ^Noble, Breana (2024-08-09)."GM names new chiefs for North America, global Buick, GMC".The Detroit News. Retrieved2025-03-26.
  21. ^https://www.bostonherald.com/2024/08/10/gm-names-new-chiefs-for-north-america-global-buick-gmc/#:~:text=Effective%20immediately%2C%20Rory%20Harvey%20%E2%80%94%20executive,announced%20at%20a%20later%20date.
  22. ^abStromberg, Austin W., ed. (January 1928)."New GMC Six Has Pontiac Engine".Power Wagon.XL (277): 64.
  23. ^Hemer, Chris (November 28, 2019)."First Look: 2020 GMC Sierra HD".Trailer Life.
  24. ^abcd"The Power Wagon". 1914-02-01. p. 43. Retrieved2025-11-20 – via Hathi Trust.
  25. ^abcde"Automobile List Book Showing Models and List Prices for Passenger and Commercial Automobiles". Chicago: Ben P. Branham Co. 1924-01-01. p. 184. Retrieved2025-10-21 – via Hathi Trust.
  26. ^abcde"Automobile List Book Showing Models and List Prices for Passenger and Commercial Automobiles". Chicago: Ben P. Branham Co. 1924-01-01. p. 185. Retrieved2025-10-21 – via Hathi Trust.
  27. ^"T 19"(PDF). GMC (1927). 1927-01-01. Retrieved2025-05-24.
  28. ^"T 20". Official handbook of automobiles / National Automobile Chamber of Commerce (1928). 1928-01-01. Retrieved2025-05-24.
  29. ^"T 30". Official handbook of automobiles / National Automobile Chamber of Commerce v. 26 (1929). 1929-01-01. Retrieved2025-06-01.
  30. ^"A Brief Outline of the First Century of GMC Truck History". GM Heritage Center. Archived fromthe original on 9 July 2015. Retrieved5 February 2015.
  31. ^"GM W Series Parlor Coaches".hathitrust.
  32. ^abcproduced byYellow Coach 1940–43
  33. ^"GM PD Series Parlor Coaches".utahrails.net.

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